From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked.
- Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas.
- Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
- Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper, locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time.
- People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness.
- Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact.