February, 2021 | Newspaper Advertising Encyclopedia

February 26, 2021February 26, 2021

The Case for Print Media and The Newspaper Advertisement

We live in the internet age. Today, pretty much all the information in the world is available to us at our fingertips thanks to the internet. It is well known that the internet has altered our lives and lifestyles in ways that we had never even imagined would be possible.

At one point, we had no idea that a smartphone would be a thing. Yet today, practically every person owns one. We live in an age where people want information available to us in an instant. News media such as newspapers and magazines have duly adapted to consumer demands by offering their content on their websites as well as dedicated mobile applications. This helps readers stay updated with the latest news stories as well as content from various other topics of interest as soon as they are published.

Nowadays, the websites and mobile apps of a lot of newspapers and magazines offer content that people can access only on a mobile device or computer. Other publications, however, have put up a paywall, which means readers need to purchase a subscription in order to access such content on the platform.

Needless to say, this digital revolution has found an immensely large number of takers, and this, in turn, has caused a significantly large disruption to print media as well as the industry that thrives on account of it. It is already known that digital content is the way forward, but what does that mean for traditional print media?

Quite frankly, there is still a strong case for print media in today’s digital world. Printed newspapers and magazines are still important in various parts of the world, and especially in India. The humble newspaper is an integral part of the modern Indian household, in spite of the technological advances as well as India’s growing reputation as a tech hub in recent years.

The newspaper remains a staple at breakfast and tea time, and it is often a conversation starter and leisure time companion. In India, the newspaper enjoys a high reputation due to the fact that it is an authoritative source of information and knowledge on a vast array of topics in addition to the latest news from the region, country and the world at large. Needless to say, advertising in newspapers is still a lucrative business even today.

One of the most popular forms of advertising is classified ads. Newspapers have a dedicated section for these advertisements, which are arranged on the basis of categories, such as matrimonial, property, education, public notice and several others. These categories are why they are called ‘classifieds’ as they are classified accordingly, making it easy for people to find what they are looking for.

So, if you are looking to book an online newspaper advertisement, releaseMyAd is here to help make your ad booking experience swift and seamless. releaseMyAd is India’s largest self-service online ad booking platform with over a decade of experience in the industry. releaseMyAd has gained tremendous experience and accumulated rich expertise in this field, and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs

February 23, 2021February 23, 2021

Find your Soulmate Through Dainik Bhaskar Matrimonial Ads at Low Rates!

Are you searching for the perfect partner? A matrimonial advertisement in Dainik Bhaskar can help you. The Dainik Bhaskar newspaper being the second most circulated newspaper and huge readership numbers is the best choice for you to start the search for your soul-mate.

Here are the following 3 steps which you need to follow to book Matrimonial ads in The Dainik Bhaskar–

Go to https://dainikbhaskar.releasemyad.com/rates/matrimonial and begin your advertisement booking process by selecting the newspaper as Dainik Bhaskar and category as Matrimonial. You can either book Classified Text Ads (only textual and are cheaper) or Classified Display Ads (an image or logo is present along with the text and they are more attractive) according to your budget and requirements.
Select the Ad Format and then proceed to select the discount package (given below). You will then be directed to the ‘Compose Ad’ page where you will have to select your preferred sub-category and preferences of your choice. While composing your ad, give all the relevant details. Do not forget to give your contact number. Mention your specific requirements like physical traits, personal information or economic and family background you are looking for in a prospective match in the ad content. Mention your own educational and professional background. You can also specify the time you wish to be contacted, if there’s any. You can also upload your own designed ad matter in case of a Classified Display Advertisement. There are other features that you can add such as a colorful background or a tick to make your advertisement more visually appealing.
- The various Special Offers for Dainik Bhaskar Matrimonial Ads are as follows:
  - Matrimonial Special- Dainik Bhaskar + Divya Bhaskar + Divya Marathi (All Editions except Jabalpur) – Book 2 Get 1 Free or Book 3 Get 2 Free- Rs. 5,433/20 words
  - Dainik Bhaskar (Rajasthan + Punjab + Chandigarh + Haryana)- Rs. 1,928/20 words
  - Dainik Bhaskar (All Rajasthan)- Rs. 1,285/20 words
  - Dainik Bhaskar (Bihar + Jharkhand)- Rs. 1,021/20 words
  - Dainik Bhaskar (All Bihar)- Rs. 680/20 words

These are examples of a few discount packages, visit the website for more!

Finally select the preferred dates for publishing your and make payments through Credit/Debit Cards, Internet Banking, Cheques, NEFT or other means as per your choice and convenience to confirm your booking. After completion of payment you will receive an invoice with all the details of the ad through your mail.

Here’s a tip for you- It is best if you book your ad two days prior to the release date to ensure a smooth booking process.

If you have any queries, you can call at 09830629298 and all your doubts will be clarified.

releaseMyAd has more attractive offers and combo packages in online advertisement booking in various newspapers. It is the largest online advertising agency in India and is INS accredited. It has collaborations with top newspapers in the country and here you can book ads from anywhere, anytime!

February 23, 2021February 23, 2021

Ads in Assam Tribune can unlock a world of opportunities for you!

One of India’s leading English language news dailies, The Assam Tribune was founded in the year 1939 by the eminent Radha Govinda Baruah in Guwahati. Over the years, the newspaper has made a name for itself as one of the most respected news publications in the region and today it is the most widely circulated English language daily newspaper in India’s North Eastern states.

The Assam Tribune is published from Guwahati and Dibrugarh and caters to a large and loyal readership across the region and the rest of India. It was originally launched as a weekly newspaper, but today it is a daily newspaper with more than 7,00,000 copies in circulation on average per day. The newspaper holds a high reputation for its standards of journalism and reporting.

The newspaper caters to a total readership that is estimated to be well over 3 million people across Assam, the North East and the rest of India. It provides readers with the latest news and updates on ongoing events from the region, the rest of the country and from around the world. Along with the latest news, The Assam Tribune offers a vast array of information and stories from an extensive range of topics such as sports, business and economy, leisure and lifestyle. The newspaper also has editorial sections and a section dedicated to campus news.

The popularity and rich repute that The Assam Tribune enjoys among its readers makes it an ideal choice for advertisers, both large and small, to harness the newspaper’s potential in reaching out to their target audience through an Assam Tribune advertisement.

Whether you are an individual or the owner of a business, booking a classified ad in The Assam Tribune is sure to bring you rich rewards in the form of valuable leads or in the form of coverage across the region.

It is well known – and psychological research has proven – that advertisements in newspapers are generally more successful in persuading audiences towards a certain action than radio or television advertisements. Therefore, it is no surprise that an Assam Tribune ad could give you the reach you need!

Book your ads in Assam Tribune through releaseMyAd and get your message noticed by the people you want to reach out to. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Having gained rich expertise and a wealth of experience over the years, releaseMyAd offers you an ad booking service like no other. releaseMyAd, through its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of the country, is proud to guarantee you the lowest rates for each and every one of your advertising needs.

February 22, 2021February 23, 2021

Fulfil a legal requirement with maximum reach through a Public Notice Ad!

The term ‘public notice’ refers to advertisements which are published with the intention of providing information to the public regarding matters that are of interest and/or concern to the members of said public. These ads are generally a legal requirement, and it is likewise stipulated by law that they need to be published in newspapers.

By publishing public notice ads in newspapers, one not only fulfils a legal requirement but these ads also serve to inform the public and spread awareness regarding an issue. Public notice ads may be given to the public either by an individual or by an organisation with the purpose of making the public aware of information regarding certain legal proceedings. Such ads convey information regarding events of interest to the public at large and are typically issued by a profit-seeking corporation, a government company or a legislative authority.

Public notice advertisements serve to inform the public of decisions taken or proposals made. In turn, this helps members of the public make informed choices about the subject matter of the public notice, if such subject matter is of relevance to them. The objective of providing these notices is to ensure that the general public has the opportunity to influence relevant decisions taken by organisations and governing authorities. Public notice ads, therefore, are an integral component of a healthy democratic society.

Public notices have been around for centuries, long before newspapers were invented. The original concept of public notices goes back to the time when notices were posted in public squares. Since then, the concept has undergone evolutions and it was in the first English language newspaper – called The Oxford Gazette – that public notice ads in newspaper became the norm as we know it today.

Newspapers have, over the ages, become a highly versatile component of print media that serves to inform readers about the latest news while simultaneously providing them with a variety of other information of interest, as well as to persuade through advertisements. They are regarded as an authentic and reliable source of information and are a staple in modern Indian households. Therefore, public notices are published in newspapers as they reach a large number of people at once.

releaseMyAd has been in the advertising industry for more than a decade. Today, it is India’s largest self-service online ad booking platform. releaseMyAd has gained valuable expertise and tremendous experience over the years and brings to you a seamless ad booking service. With its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of the country, releaseMyAd is proud to book your public notice advertisement at the lowest possible ad rates anywhere.

February 22, 2021February 23, 2021

Easily Reach Your Target Audience Through Dainik Bhaskar Classifieds!

Dainik Bhaskar is a highly esteemed newspaper in India. It is a favourite of the advertisers as it has large numbers of loyal readers and huge circulation numbers. So if you are unsure about the process of booking Classified Ads in Dainik Bhaskar, here are the 4 Steps you need to follow to book your ad-

First visit https://dainikbhaskar.releasemyad.com and choose your preferred Ad Type- Classified Text or Classified Display and then the Category of ad- matrimonial, announcement, property, recruitment, name change or any other. The difference between Classified Text Ads and Classified Display ads is that- While Classified Text Ads are the most common ads as they are cheaper, they include only text which can be highlighted with a tick or can be written in bold. They are charged according to the number of lines or words. Classified Display Ads, on the other hand are a mixture of text and/or images. Both are published in the Classified page of the newspaper. Classified Display Ads contain attractive fonts, pictures, colours, company logos etc. These are charged per square centimetres.
Then proceed to create your Ad or you can upload a pre-existing ad. You can also choose an ad from the samples provided in the website. Give all the details as required. You can view the preview of the ad to get an idea about how it will look on the newspaper.
Thereafter, select the dates for the release of your ad. Check all the offers and discounts before booking the ad so that you get the most out of your ad at economical rates.
Finally make the payments, you can either choose the online or offline modes of payment, which include Debit Cards, Credit Cards, NEFT, Cheques and others. You can also avail for the cash collection facility in some specific locations. Once your payment is completed, you will receive an online invoice on mail.

So now book Classified Advertisements in Dainik Bhaskar Newspaper through releaseMyAd and reach your target audience. You will find all circulation details, discount prices and combo offers on the website.

For more details visit our website:- releaseMyAd.com or call us at 09830629298

releaseMyAd is a top advertising agency in India with full accreditation from the Indian Newspaper Society(INS). Here you can book ads in any newspaper you want from anywhere in the world, anytime!