We live in the internet age. Today, pretty much all the information in the world is available to us at our fingertips thanks to the internet. It is well known that the internet has altered our lives and lifestyles in ways that we had never even imagined would be possible.
At one point, we had no idea that a smartphone would be a thing. Yet today, practically every person owns one. We live in an age where people want information available to us in an instant. News media such as newspapers and magazines have duly adapted to consumer demands by offering their content on their websites as well as dedicated mobile applications. This helps readers stay updated with the latest news stories as well as content from various other topics of interest as soon as they are published.
Nowadays, the websites and mobile apps of a lot of newspapers and magazines offer content that people can access only on a mobile device or computer. Other publications, however, have put up a paywall, which means readers need to purchase a subscription in order to access such content on the platform.
Needless to say, this digital revolution has found an immensely large number of takers, and this, in turn, has caused a significantly large disruption to print media as well as the industry that thrives on account of it. It is already known that digital content is the way forward, but what does that mean for traditional print media?
Quite frankly, there is still a strong case for print media in today’s digital world. Printed newspapers and magazines are still important in various parts of the world, and especially in India. The humble newspaper is an integral part of the modern Indian household, in spite of the technological advances as well as India’s growing reputation as a tech hub in recent years.
The newspaper remains a staple at breakfast and tea time, and it is often a conversation starter and leisure time companion. In India, the newspaper enjoys a high reputation due to the fact that it is an authoritative source of information and knowledge on a vast array of topics in addition to the latest news from the region, country and the world at large. Needless to say, advertising in newspapers is still a lucrative business even today.
One of the most popular forms of advertising is classified ads. Newspapers have a dedicated section for these advertisements, which are arranged on the basis of categories, such as matrimonial, property, education, public notice and several others. These categories are why they are called ‘classifieds’ as they are classified accordingly, making it easy for people to find what they are looking for.
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