The Case for Print Media and The Newspaper Advertisement

We live in the internet age. Today, pretty much all the information in the world is available to us at our fingertips thanks to the internet. It is well known that the internet has altered our lives and lifestyles in ways that we had never even imagined would be possible. 

At one point, we had no idea that a smartphone would be a thing. Yet today, practically every person owns one. We live in an age where people want information available to us in an instant. News media such as newspapers and magazines have duly adapted to consumer demands by offering their content on their websites as well as dedicated mobile applications. This helps readers stay updated with the latest news stories as well as content from various other topics of interest as soon as they are published. 

Nowadays, the websites and mobile apps of a lot of newspapers and magazines offer content that people can access only on a mobile device or computer. Other publications, however, have put up a paywall, which means readers need to purchase a subscription in order to access such content on the platform. 

Needless to say, this digital revolution has found an immensely large number of takers, and this, in turn, has caused a significantly large disruption to print media as well as the industry that thrives on account of it. It is already known that digital content is the way forward, but what does that mean for traditional print media?

Quite frankly, there is still a strong case for print media in today’s digital world. Printed newspapers and magazines are still important in various parts of the world, and especially in India. The humble newspaper is an integral part of the modern Indian household, in spite of the technological advances as well as India’s growing reputation as a tech hub in recent years.  

Ads in Newspaper

The newspaper remains a staple at breakfast and tea time, and it is often a conversation starter and leisure time companion. In India, the newspaper enjoys a high reputation due to the fact that it is an authoritative source of information and knowledge on a vast array of topics in addition to the latest news from the region, country and the world at large. Needless to say, advertising in newspapers is still a lucrative business even today. 

One of the most popular forms of advertising is classified ads. Newspapers have a dedicated section for these advertisements, which are arranged on the basis of categories, such as matrimonial, property, education, public notice and several others. These categories are why they are called ‘classifieds’ as they are classified accordingly, making it easy for people to find what they are looking for.  

So, if you are looking to book an online newspaper advertisement, releaseMyAd is here to help make your ad booking experience swift and seamless. releaseMyAd is India’s largest self-service online ad booking platform with over a decade of experience in the industry. releaseMyAd has gained tremendous experience and accumulated rich expertise in this field, and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs

Don’t Underestimate the Potential of Newspaper Advertisements!

The invention of the internet has revolutionised the way human beings communicate, interact, consume information as well as advertise. Nowadays one would be hard pressed to find a person without a smartphone, leave alone somebody not being glued to one. 

The ability to access all the information available in the world through a compact handheld device has driven major transformations in lifestyles over recent years. In this age of instantaneous information, it was only expected that people would prefer to keep updated with the latest news from around the world as well as the hottest stories and trends in their fields of interest from their personal electronic devices.

Newspapers and magazines have increasingly chosen to offer digital editions of their respective publications as well as exclusive online-only content that people can view on their website or access through the publication’s mobile app. Other publications, meanwhile, have put up paywalls making purchasing an online subscription necessary to access their content. 

A natural consequence of this digital revolution was the huge disruption to the print media industry. In a hyperconnected world, digital media is without a doubt the way of the future. 

But wait. There is more.

Around the world, and especially in India, the importance of print media still remains strong. In India, the humble newspaper has always been a staple at breakfast time, tea time, or just about any time of the day when one feels like reading. The newspaper is regarded as a lot more than just a bunch of folded sheets of paper with text. Newspapers are considered to be among the most authentic sources of news as well as information on a wide assortment of topics. 

Newspaper Advertisement

That being said, advertising in newspapers is still big business in India today. Newspapers being publications that offer a rich assortment of content for readers of diverse interests to enjoy, are ideal channels for advertisers to reach out to audiences at large. Newspapers have a dedicated section for classified ads, as they are among the most popular forms of advertising today. These ads are arranged on the basis of ad categories such as matrimonial, education, property, recruitment, etc., making it easy for people to find what they are looking for.

releaseMyAd is a veteran in the online ad booking industry. With more than a decade of experience in this field, releaseMyAd has gained tremendous expertise and industry insights, making the process of ad booking a breeze for you. releaseMyAd is India’s largest self-service online ad booking platform and you can have your newspaper advertisement booked within minutes. To book your online advertisement in newspaper, look no further than releaseMyAd. releaseMyAd, with its strategic ad placement techniques and a network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements. 

A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India. 

Advertise in Newspaper

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Ads in Newspaper

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced. 

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

Newspaper Advertising

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated. 

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

How To Save Money On Newspaper Ads!

Newspaper Advertisement is one of the most important forms of advertising & considered to be one of the most cost effective forms of advertising. Advertising in newspapers happens to be the first choice to advertise in for most brands. One mAore important part of the newspaper ad cost which varies on the basis of the ad which you want to release. 

  • These are the main factors that affect the pricing of newspaper ads:
Advertising Online
  • Circulation of the newspaper: The higher the circulation, the more you will pay for an ad. In India, more than 200 newspapers are circulated. Some newspapers are circulated in the whole of India, some are circulated in a certain region. So based on the circulation and reach of the newspaper, the ad cost measured Usually, advertisers pay based on circulation.
  • Size/color of the ad: The bigger the ad, the more it will cost. You will also pay more for your ad to run in color.
  • Number of times your ad runs: If you run your ad multiple times, you will pay more overall but less for each individual ad.
  • Day of the week/section of the paper: Expect to pay the most for an ad that runs Sunday. You will also pay more to have your ad in the main section of the newspaper instead of the sports or travel section.
  • Ad Format: There are three types of ad format in newspapers. Classified Text will cost you less than a classified display & a display ad will cost you more than a classified display.
  • How To Save Money While Placing An Ad in Newspapers.

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. & along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return  For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process . 

Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it  brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book  both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

It not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals. To know more visit https://www.releasemyad.com/newspaper-advertisement and Place your first Ad.