A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India. 

Advertise in Newspaper

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Ads in Newspaper

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced. 

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

Newspaper Advertising

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated. 

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

How To Save Money On Newspaper Ads!

Newspaper Advertisement is one of the most important forms of advertising & considered to be one of the most cost effective forms of advertising. Advertising in newspapers happens to be the first choice to advertise in for most brands. One mAore important part of the newspaper ad cost which varies on the basis of the ad which you want to release. 

  • These are the main factors that affect the pricing of newspaper ads:
Advertising Online
  • Circulation of the newspaper: The higher the circulation, the more you will pay for an ad. In India, more than 200 newspapers are circulated. Some newspapers are circulated in the whole of India, some are circulated in a certain region. So based on the circulation and reach of the newspaper, the ad cost measured Usually, advertisers pay based on circulation.
  • Size/color of the ad: The bigger the ad, the more it will cost. You will also pay more for your ad to run in color.
  • Number of times your ad runs: If you run your ad multiple times, you will pay more overall but less for each individual ad.
  • Day of the week/section of the paper: Expect to pay the most for an ad that runs Sunday. You will also pay more to have your ad in the main section of the newspaper instead of the sports or travel section.
  • Ad Format: There are three types of ad format in newspapers. Classified Text will cost you less than a classified display & a display ad will cost you more than a classified display.
  • How To Save Money While Placing An Ad in Newspapers.

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. & along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return  For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process . 

Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it  brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book  both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

It not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals. To know more visit https://www.releasemyad.com/newspaper-advertisement and Place your first Ad.

10 Things Most People Don’t Know About Online Newspaper Advertisements

Newspaper Advertising is one of the most popular mediums to advertise among many options available  for advertising. & it is the most cost effective method of advertisement  especially when placing an ad online. 

Due to the influence & popularity of social media  most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site  is bound to less knowledge about it  which in return affects the response they receive from the advertisement.

so let us discuss below a few points relating to it.

Ads in Newspapers
  1. Newspaper Selection:
    •  As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english  Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
  2.  Selection of Right Packages & Editions:
    • Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition  closest to your selected location. 
  3. Selection Of Supplement & Pullout:
    • Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
  4. Selection Of Proper Focus Day For Publishing:
    • Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
  5. Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example  If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
  6. Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
  7. Documentation Required:As per the publication rules  it is mandatory to provide the documents.
    • For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
    • For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
      1. Different documents required for notice ad such as (public notice)
        • F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
        • Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
        • A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
    • For Obituary or remembrance advertisement:Death certificate &  Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
  8. Booking An Ad After The Deadline Is Crossed:
    • It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
  9. Incorrect Size Ad Matter For Classified Display:
    • Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
  10. Time Saver & cost effectiveness:

Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit  https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

The Most Common Mistakes People Make With Newspaper Advertisements

Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes. 

Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site  is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses  while placing an advertisement in their respective newspapers such as  if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.

But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:

  • visit our website https://www.releasemyad.com/newspaper-advertisement
  • Select your preferred Newspaper name
  • Select your required ad type(Classified Text, Classified Display or Display ad)  
  • Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
  • Select your preferred location & Edition.                            
  • Choose the sub category for your Ad.
  • Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
  • Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.

Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.

No.Mistakes
1.Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
2.Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
3.Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
4.Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules  it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
5.Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
6:Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
7.Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost. 
8.Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.

In case You can edit your ad matter or any other changes after booking your ad you call email us at  customercare@releasemyad.com & for booking an ad you can mail us at book@releasemyad.com or call us at 09830629298.