The Case for Print Media and The Newspaper Advertisement

We live in the internet age. Today, pretty much all the information in the world is available to us at our fingertips thanks to the internet. It is well known that the internet has altered our lives and lifestyles in ways that we had never even imagined would be possible. 

At one point, we had no idea that a smartphone would be a thing. Yet today, practically every person owns one. We live in an age where people want information available to us in an instant. News media such as newspapers and magazines have duly adapted to consumer demands by offering their content on their websites as well as dedicated mobile applications. This helps readers stay updated with the latest news stories as well as content from various other topics of interest as soon as they are published. 

Nowadays, the websites and mobile apps of a lot of newspapers and magazines offer content that people can access only on a mobile device or computer. Other publications, however, have put up a paywall, which means readers need to purchase a subscription in order to access such content on the platform. 

Needless to say, this digital revolution has found an immensely large number of takers, and this, in turn, has caused a significantly large disruption to print media as well as the industry that thrives on account of it. It is already known that digital content is the way forward, but what does that mean for traditional print media?

Quite frankly, there is still a strong case for print media in today’s digital world. Printed newspapers and magazines are still important in various parts of the world, and especially in India. The humble newspaper is an integral part of the modern Indian household, in spite of the technological advances as well as India’s growing reputation as a tech hub in recent years.  

Ads in Newspaper

The newspaper remains a staple at breakfast and tea time, and it is often a conversation starter and leisure time companion. In India, the newspaper enjoys a high reputation due to the fact that it is an authoritative source of information and knowledge on a vast array of topics in addition to the latest news from the region, country and the world at large. Needless to say, advertising in newspapers is still a lucrative business even today. 

One of the most popular forms of advertising is classified ads. Newspapers have a dedicated section for these advertisements, which are arranged on the basis of categories, such as matrimonial, property, education, public notice and several others. These categories are why they are called ‘classifieds’ as they are classified accordingly, making it easy for people to find what they are looking for.  

So, if you are looking to book an online newspaper advertisement, releaseMyAd is here to help make your ad booking experience swift and seamless. releaseMyAd is India’s largest self-service online ad booking platform with over a decade of experience in the industry. releaseMyAd has gained tremendous experience and accumulated rich expertise in this field, and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs

Wondering how to book advertisements in newspapers? Here’s how!

Newspaper advertising has always remained the longest-running form of advertising and is available for businesses to market their products and services . It can provide everyone with exposure and leads, but the response rate might be less than overwhelming in comparison to other advertising mediums such as Radio, Television etc. Whether you are promoting a new business or you’re a veteran entrepreneur, the challenges of how to reach your customers in the best possible way is an all too familiar pain.

Why advertise in newspapers : Newspaper advertisements can be termed as print advertisements that are published in local, regional, national or international news publications on a daily or weekly basis. There is an increase in demand for newspaper advertising as it proved to be safe, reliable, effective and affordable. Newspapers earlier were used only to know about the social and political happenings in and around the country, but with the passing of time, the  role of the newspaper had also changed. Now it has become one of the best means of advertising. 

Ads in newspaper

Choosing Newspaper Carefully : Advertising in national newspapers can be expensive in comparison to advertising in local or regional newspapers. If your business trade is localized, it certainly makes more sense to focus on the local papers that the readers are more likely to read. Running ads in major metropolitan newspapers can be more effective if your product or service offering is strong and unique enough to pull in customers from throughout the readership or circulation area.

Advantages of advertising in newspapers: 

  • Better Reach – For people who read and follow newspapers, publishing advertisements in newspapers is the best way to reach out and target a large audience with minimum difficulty.  print advertising has massive potential in getting your message to your readers and encouraging them to act.
  • Focused Targeting – Depending on the types of publications, many newspapers offer ways in which businesses can target particular audience demographics through zip or postal codes. One can get even more focused by using a niche publication to target a specific demographic or origin.
  • Cost-Effectiveness – Publishing advertisements in newspapers works out to be far cheaper than other mediums, such as Television, Radio, Hoardings, Internet etc. Newspaper advertisements can also be customized to suit any budget, and package discounts can also be availed. Newspaper advertising typically costs less per thousand readers than many other forms of marketing.
  • Better Engagement – A majority of newspaper readers are more engaged with newspapers because they value the news more so than they do when scrolling through social media or casually watching television. Whether it’s print or digital, newspaper readers are highly engaged and super attentive.
  • Bridges the Gap Between Online and Offline – Even though it’s print, newspaper ads are highly effective in this digital age as a major section of consumers still trust print advertisements more than search engine ads.

Types of Newspaper Advertising

  • Classified Text ads: This is the most simplest and cost effective form of ad usually known as Liner Ads. The number of words used in the ad content usually determines the cost of the ad. It’s written in simple text and classified under the selected column by you in the classified section of the paper. There might be a few enhancements available which you avail by paying the extra charges like the background colour of the simple text, tick etc.  But it simply depends on if it’s available with the paper.
  • Display Classified ads: This type of ads are also published under the selected columns by you in the classified section of the paper usually known as a Box ad. In this format you buy an area in the classified page which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws more attention of the reader and makes this ad format slightly costly. In general the available column size is fixed as predefined as per the paper house norms but the height of the ad is variable as per the ad size and the cost is determined on the basis of size in per square centimetre.
  • Display Ad: This ad format is also known as a Box ad but the difference is it publishes everywhere in the paper except the classified section.  In this format you buy an area either in the premium position like front page, back page, 3rd page, quarter page, or half page or in any page of the paper or in some predefined supplements or pull-outs published by the specific selected paper which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws maximum attention of the reader because of its large size and makes it costlier among all other ad types. The cost varies as per the size and height of the advertisement.

Advertising in any national or regional newspapers can be done through the online ad booking agencies like ours. We let advertisers or companies browse through a wide range of newspapers and also one can view the ad rates of the different newspapers through our portal. 

releaseMyAd was founded in 2008 with the idea of booking share notice ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help. Even if you face any kind of problem while booking, our executives will assist you. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

Booking Steps

  • Newspaper Selection – Visit www.releasemyad.com and select your newspaper among the list.
  • Ad Type Selection – Once you have selected the newspaper, you will have to select the ad type you want to advertise in (Classified Text, Classified Display and Display) 
  • Location/ Package Selection – You need to select the location or discounted package according to your requirement. There are several discounted packages available based on the location that you select.
  • Compose Ad – For Classified Text ads, the ad needs to be composed in normal text and can be highlighted by selecting enhancements such as Tick, Bold, Color, Screen etc. For Classified Display and Display formats, the ad can either be composed with the help of pre designed templates or the creative can be directly uploaded mentioning the dimensions. 
  • Date Selection – The earliest possible date or the recommended focus day can be selected from the calendar. 
  • Make Payment – Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash deposit, Cheque deposit or NEFT/ IMPS transfers)

On successful payment, you’ll receive an invoice confirming your ad booking and payment details. Your preferred newspaper ad is ready to be published on the specified date(s) once it passes through the editorial approval policies in your chosen newspaper.

Choosing to go the more traditional route of advertising in our digital-focused, forward-thinking society is not for every business. But for the right company, it can be a game-changer. Though it may seem like an old-fashioned advertising channel, newspaper ads are still relevant and still work for business growth. Like all marketing and advertising campaigns, you’ll want to make sure you’ve done thorough research on your target audience, your market in general, and your competitors, as well as the best newspapers for your business. Invest in creativity and design and don’t be afraid to think outside the box!

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

10 Things Most People Don’t Know About Online Newspaper Advertisements

Newspaper Advertising is one of the most popular mediums to advertise among many options available  for advertising. & it is the most cost effective method of advertisement  especially when placing an ad online. 

Due to the influence & popularity of social media  most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site  is bound to less knowledge about it  which in return affects the response they receive from the advertisement.

so let us discuss below a few points relating to it.

Ads in Newspapers
  1. Newspaper Selection:
    •  As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english  Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
  2.  Selection of Right Packages & Editions:
    • Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition  closest to your selected location. 
  3. Selection Of Supplement & Pullout:
    • Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
  4. Selection Of Proper Focus Day For Publishing:
    • Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
  5. Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example  If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
  6. Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
  7. Documentation Required:As per the publication rules  it is mandatory to provide the documents.
    • For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
    • For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
      1. Different documents required for notice ad such as (public notice)
        • F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
        • Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
        • A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
    • For Obituary or remembrance advertisement:Death certificate &  Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
  8. Booking An Ad After The Deadline Is Crossed:
    • It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
  9. Incorrect Size Ad Matter For Classified Display:
    • Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
  10. Time Saver & cost effectiveness:

Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit  https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

The Most Common Mistakes People Make With Newspaper Advertisements

Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes. 

Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site  is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses  while placing an advertisement in their respective newspapers such as  if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.

But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:

  • visit our website https://www.releasemyad.com/newspaper-advertisement
  • Select your preferred Newspaper name
  • Select your required ad type(Classified Text, Classified Display or Display ad)  
  • Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
  • Select your preferred location & Edition.                            
  • Choose the sub category for your Ad.
  • Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
  • Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.

Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.

No.Mistakes
1.Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
2.Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
3.Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
4.Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules  it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
5.Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
6:Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
7.Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost. 
8.Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.

In case You can edit your ad matter or any other changes after booking your ad you call email us at  customercare@releasemyad.com & for booking an ad you can mail us at book@releasemyad.com or call us at 09830629298.

Addicted to Newspaper Ads? Us Too. 5 Reasons We Just Can’t Stop

From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked. 

  1. Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas. 
  2. Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
  3.  Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper,      locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time. 
  4. People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness. 
  5. Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact.