Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. & it is the most cost effective method of advertisement especially when placing an ad online.
Due to the influence & popularity of social media most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site is bound to less knowledge about it which in return affects the response they receive from the advertisement.
so let us discuss below a few points relating to it.
- Newspaper Selection:
- As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
- Selection of Right Packages & Editions:
- Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition closest to your selected location.
- Selection Of Supplement & Pullout:
- Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
- Selection Of Proper Focus Day For Publishing:
- Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
- Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
- Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
- Documentation Required:As per the publication rules it is mandatory to provide the documents.
- For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
- For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
- Different documents required for notice ad such as (public notice)
- F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
- Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
- A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
- Different documents required for notice ad such as (public notice)
- For Obituary or remembrance advertisement:Death certificate & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
- Booking An Ad After The Deadline Is Crossed:
- It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
- Incorrect Size Ad Matter For Classified Display:
- Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
- Time Saver & cost effectiveness:
Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.