Newspaper Advertisement is one of the most important forms of advertising & considered to be one of the most cost effective forms of advertising. Advertising in newspapers happens to be the first choice to advertise in for most brands. One mAore important part of the newspaper ad cost which varies on the basis of the ad which you want to release.
These are the main factors that affect the pricing of newspaper ads:
Circulation of the newspaper: The higher the circulation, the more you will pay for an ad. In India, more than 200 newspapers are circulated. Some newspapers are circulated in the whole of India, some are circulated in a certain region. So based on the circulation and reach of the newspaper, the ad cost measured Usually, advertisers pay based on circulation.
Size/color of the ad: The bigger the ad, the more it will cost. You will also pay more for your ad to run in color.
Number of times your ad runs: If you run your ad multiple times, you will pay more overall but less for each individual ad.
Day of the week/section of the paper: Expect to pay the most for an ad that runs Sunday. You will also pay more to have your ad in the main section of the newspaper instead of the sports or travel section.
Ad Format: There are three types of ad format in newspapers. Classified Text will cost you less than a classified display & a display ad will cost you more than a classified display.
How To Save Money While Placing An Ad in Newspapers.
If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. & along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process .
Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.
It not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals. To know more visit https://www.releasemyad.com/newspaper-advertisement and Place your first Ad.
Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. & it is the most cost effective method of advertisement especially when placing an ad online.
Due to the influence & popularity of social media most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site is bound to less knowledge about it which in return affects the response they receive from the advertisement.
so let us discuss below a few points relating to it.
As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
Selection of Right Packages & Editions:
Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition closest to your selected location.
Selection Of Supplement & Pullout:
Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
Selection Of Proper Focus Day For Publishing:
Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
Documentation Required:As per the publication rules it is mandatory to provide the documents.
For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
Different documents required for notice ad such as (public notice)
F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
For Obituary or remembrance advertisement:Death certificate & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
Booking An Ad After The Deadline Is Crossed:
It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
Incorrect Size Ad Matter For Classified Display:
Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
Time Saver & cost effectiveness:
Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at firstname.lastname@example.org, or call us on 09830629298.
Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :
Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.
Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
Fail to provide correct contact details in the Ad Content.
A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).
Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.
Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?
Here are 5 ideas to increase the response rate of your ad.
Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.
Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!
Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.
A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.
Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!
Newspaper advertising can be highly beneficial to promote your products, finding you the right employee or just to give a formal advertisement for legal purposes.
But as we shed light upon these pros of newspaper advertising lets us discuss the problems of this oldest advertising medium.
As you might know, 1/3rd of the literate population reads a newspaper daily in our country. That seems a high number. But we must not forget that sadly even today India has a more illiterate population than literate. Hence there is a huge number of audiences you as advertisers are missing out on due to this reason. The solution is simply making the education mass grow more and more as a nation. But you as an advertiser can think of advertising in regional language papers more than a national one. Most Indian populations are more likely to know their mother tongue than English giving you an edge on readership number for your ad matter.
A single newspaper edition cannot cover the entire demographic of the country. A single edition of any newspaper can only cover one particular area where it is circulated. To fix this you can advertise in more than one edition of the same newspaper covering multiple destinations of your choice. With the help of releaseMyAd, you may also consider going for affordable discount packages allowing to cover more than 2 locations at once cost-effectively.
Other than this, newspapers, as we all know, have a really short shelf life. An ad printed in today’s edition is only relevant if the reader reads the newspaper today itself. Suppose he is to busy to even glance over it, forgets about viewing it the whole day your ad becomes irrelevant . to combat this you should advertise regularly and if that’s not possible you can opt for a front-page advertisement which can be costly but will grab the reader’s attention even if he forgets to read the entire paper that day.
Advertisements in a newspaper mean your ad will probably be printed along with editorial articles. but most newspapers also have a page dedicated only to advertisements known as the classified section. This allows readers to view ads in one glance giving them the convenience to find ads they were looking to view without reading the entire paper. Like a job seeker who might have only bought the paper to look at the current employment options, he could apply to, finding all the recruitment ads in one page makes it easier for his search.but on the downside with so many ads printed in a single sheet makes a clutter which influences the reader’s attention. To avoid this you can go for a display ad or full-page ads getting the full attention from the reader. Also just putting an enhancement helps your ad stand out in the clutter of a classified ad.
The digital medium has taken over our lives nowadays influencing almost every sector and advertising is no different. Social media ads and internet campaigns are growing noticeably in India and are giving a tough competition to this traditional advertising medium. Although they are new trending advertising mediums one must not forget even today newspapers hold the most readership and most advertised and trustworthy advertising platform. The high readership number should be taken advantage of as an advertiser to publish their ad matter and as for the internet ad competition its already being overcome through the e-paper concept which allows readers to see their newspaper on the internet without them purchasing the physical copy.
There are many problems as well as advantages of newspaper advertising and instead of overlooking the negatives we should embrace them and look for solutions to overcome them in this changing times of advertising.
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