book advertisement in newspaper | Newspaper Advertising Encyclopedia

June 8, 2020June 8, 2020

10 Things Most People Don’t Know About Online Newspaper Advertisements

Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. & it is the most cost effective method of advertisement especially when placing an ad online.

Due to the influence & popularity of social media most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site is bound to less knowledge about it which in return affects the response they receive from the advertisement.

so let us discuss below a few points relating to it.

Newspaper Selection:
- As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
Selection of Right Packages & Editions:
- Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition closest to your selected location.
Selection Of Supplement & Pullout:
- Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
Selection Of Proper Focus Day For Publishing:
- Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
Documentation Required:As per the publication rules it is mandatory to provide the documents.
- For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
- For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
  1. Different documents required for notice ad such as (public notice)
    - F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
    - Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
    - A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
- For Obituary or remembrance advertisement:Death certificate & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
Booking An Ad After The Deadline Is Crossed:
- It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
Incorrect Size Ad Matter For Classified Display:
- Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
Time Saver & cost effectiveness:

Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Where Will Newspaper Ads Be 5 Years From Now

Newspaper Advertisement has been an important medium of communication since ages. It is the most important part to promote your business within budget as due to high readership number it creates an opportunity for you as an advertiser to get your advertisement to get the maximum attention of a million readers as It reminds them of the product or the service.

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming and hectic task along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process .

Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

From there if we discuss about Where Will Newspaper Ads Be 5 Years From Now, India Being developing country there are many places where still internet will not be available which will be a big issue for online advertising so they have to rely on traditional way advertising in newspaper as well as many people till now are not internet savvy so they find themselves comfortable with traditional way of advertising.

The most important use of traditional procedure of newspaper ad bookings is that categories like change of name, lost & found, Public notice advertisement are mandatory to be printed on newspapers & are not accepted in Online advertisement.And there are still many people who have a habit of reading newspapers every morning with bed tea so they will not depend on online advertisement.

Suppose even if the advertiser is from young generation knowing all the advantages of online booking but still they might not prefer online booking process over traditional process of advertisement, the main reason behind this is trust issue as they cannot see the online ad booking agency physically they might not trust them with their money to publish an ad.

Some online Ad booking website provides instructions which seems to simple & easy to follow but for many advertisers who are willing to place an ad finds it complicated sometimes they might take help from customer care executive over a call or chat for assistance but even through after all the guidance provided they have to finish the Ad booking procedure mostly on their own which leads to drop the idea of online ad booking.

lastly Online ad booking process requires advertisers to make payments online through NEFT, net banking etc. For this they have to share personal information for online payment for such things some advertisers are not comfortable with but in the traditional ad booking process advertisers have to make payment in cash. so they prefer traditional ad booking process.

So after considering all above points it suggests that after 5 years from now there will still be importance of traditional advertisement but its popularity will be less as more of the population will rely on online medium of advertisement due to its due popularity among the young generations & various advantages.
For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 3, 2020May 3, 2020

7 Little Changes That’ll Make a Big Difference With Your Newspaper Ads

“Little” may sound little but is actually not. Think again, all that we ever thought as little always left the biggest impact. Maybe that is why it is an undeniable fact that little droplets of water make an ocean. Similarly, changes can make a huge impact on any of our activities as well.

Wait, I hope you are not afraid to accept change. I hope you know how change can bring huge improvements and help you stand out from the common crowd. I hope you know that Change is the only way to be a constant in the global market. Thus, if you are really for change then read this article to know 7 Little changes that can make a big difference with your newspaper ads.

Change Number 1: Change your newspaper selection according to the purpose of your ad.

You should choose a newspaper based on your purpose of advertising. It gives you the maximum result. For eg: Choosing financial papers for relevant ads will be more effective than any other paper whereas for Matrimonial ads the daily newspapers with maximum Circulations will get you the quality feedback.
Change Number 2: Change your newspaper selection according to the price.

Saving money is smartness. Unnecessary expenses reduce effectiveness. Thus, choose the newspaper which will be the most cost-effective solution for you. Analyze your requirements and choose accordingly.

Change Number 3: Change the ad format.

Ad formats affect the results to some extent. For business startups or Financial ads, it is better to choose Classified display or Display ads for more effectiveness whereas, matrimonial or property ads can also be effective if placed in text format. Obituary and remembrance ads are always placed in the Classified Display format.

Change Number 4: Change Positioning.

If you are placing an ad in the display format you must be knowing the positioning effectiveness. In the case of Display ads, front page, back page, and all other odd number pages fetch you the maximum results.

Change Number 5: Change your ad matter following the Composing Tips.

If you think that your ad is not being to fulfill your expectation, change your ad matter by following the composting tips provided by releaseMyAd. You can find it for all kinds of Ads and all categories while booking through releaseMyAd.

Change Number 6: Change the publication date on the right focus Days.

Focus Days are of immense importance. It has been set by the publication after reading the behavior of the readers. Specific categories have fixed focus days. It is not that you cannot place the ad other than the focus days, but publishing on focus days would fetch you the most number of readership for the particular category.
Change Number 7: Change and accept releaseMyAd.

releaseMyAd can help you remove all your difficulties. Just not that, It can shape you as a better advertiser and will pull you out from the conventional ad ideas. It shows you the new trends and acceptance followed by the readers. releaseMyAd supports the change and thus stands out of the box with all it’s advertiser clients.

Visit https://www.releasemyad.com/newspaper-advertisement to book your advertisement now and go ahead one step towards the change. Remember –

“Your Life Doesn’t Get Better By Chance,

It Gets Better By Change.”

May 1, 2020May 3, 2020

Why You Should Focus on Improving Newspaper Ads

Improvements in newspaper advertisements are as important as our surviving is to our desires. But to understand this, first, you need to understand the value of “Advertisement” and “Improvement” as individual terms.

Advertisement is nothing other than effective communication that helps brands or individuals building bonds, trust, and reputation. In today’s world, which has almost got converted into a global market, it is an advertisement that plays an imperative role for both manufacturers and consumers. While building brand awareness, it also serves customers with feasible solutions.

Taking the advantage of this effective communication procedure, now individuals have also started advertising not only with the motive of gaining profit but also with goals of fulfilling requirements such as, hiring an employee, Selling property, finding a suitable partner, and so on. This is where Classified advertisements play it’s role.

But have you ever thought that even when we are aware of so many brands who are doing incredibly good in their respective fields, why do they come up with a new advertisement every one or alternative year?

Because they seek to improve. Improvement brings survival and thus it re-builds the brand image in the market.

Similarly, you need to improve as an advertiser. If you are looking forward to reaching a specific target group of yours, newspaper advertisements will be a great option. Improving newspaper ads can make your communication with the readers more effective, which can fetch you gratifying results.

Improvement requires change and people resist change. Many people have the perception that change is costly, or maybe it takes a lot of time. But in the case of newspaper advertisements, association with releaseMyAd can change your idea. Do you want to know how?

Firstly, releaseMyAd saves your time. It is an INS accredited online ad booking portal for almost all the reputed newspapers nationwide. So, now you can book your advertisement anytime, anywhere only using your internet.
Secondly, releaseMyAd improves your advertisement quality. Making your advertisement effective is our aim. So, after an ultimate study of the readers’ perception and publication houses’ approval, we provide you effective ad samples, written matter, and templates that can help you to improve your ad quality.
Thirdly, releaseMyAd saves your money. Booking through we offer you unbelievable discount packages.
Lastly, releaseMyAd offers you amazing customer service. We assure you of a hassle-free online ad booking procedure. But also if you face any issues while booking it yourself, we have our highly experienced executives who are ready to help you with that. All you have to do is give a call at 9830629298. They can provide you the most appropriate solutions for newspaper advertisements which can make you both smart and effective as an advertiser.

So now as you know about what releaseMyAd is and how it can help you improve and survive in the market consistently, what are you waiting for? Visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement hassle-free, break the walls of all your perception, accept the change to survive further and stand out in the market.