Wondering how to book advertisements in newspapers? Here’s how!

Newspaper advertising has always remained the longest-running form of advertising and is available for businesses to market their products and services . It can provide everyone with exposure and leads, but the response rate might be less than overwhelming in comparison to other advertising mediums such as Radio, Television etc. Whether you are promoting a new business or you’re a veteran entrepreneur, the challenges of how to reach your customers in the best possible way is an all too familiar pain.

Why advertise in newspapers : Newspaper advertisements can be termed as print advertisements that are published in local, regional, national or international news publications on a daily or weekly basis. There is an increase in demand for newspaper advertising as it proved to be safe, reliable, effective and affordable. Newspapers earlier were used only to know about the social and political happenings in and around the country, but with the passing of time, the  role of the newspaper had also changed. Now it has become one of the best means of advertising. 

Ads in newspaper

Choosing Newspaper Carefully : Advertising in national newspapers can be expensive in comparison to advertising in local or regional newspapers. If your business trade is localized, it certainly makes more sense to focus on the local papers that the readers are more likely to read. Running ads in major metropolitan newspapers can be more effective if your product or service offering is strong and unique enough to pull in customers from throughout the readership or circulation area.

Advantages of advertising in newspapers: 

  • Better Reach – For people who read and follow newspapers, publishing advertisements in newspapers is the best way to reach out and target a large audience with minimum difficulty.  print advertising has massive potential in getting your message to your readers and encouraging them to act.
  • Focused Targeting – Depending on the types of publications, many newspapers offer ways in which businesses can target particular audience demographics through zip or postal codes. One can get even more focused by using a niche publication to target a specific demographic or origin.
  • Cost-Effectiveness – Publishing advertisements in newspapers works out to be far cheaper than other mediums, such as Television, Radio, Hoardings, Internet etc. Newspaper advertisements can also be customized to suit any budget, and package discounts can also be availed. Newspaper advertising typically costs less per thousand readers than many other forms of marketing.
  • Better Engagement – A majority of newspaper readers are more engaged with newspapers because they value the news more so than they do when scrolling through social media or casually watching television. Whether it’s print or digital, newspaper readers are highly engaged and super attentive.
  • Bridges the Gap Between Online and Offline – Even though it’s print, newspaper ads are highly effective in this digital age as a major section of consumers still trust print advertisements more than search engine ads.

Types of Newspaper Advertising

  • Classified Text ads: This is the most simplest and cost effective form of ad usually known as Liner Ads. The number of words used in the ad content usually determines the cost of the ad. It’s written in simple text and classified under the selected column by you in the classified section of the paper. There might be a few enhancements available which you avail by paying the extra charges like the background colour of the simple text, tick etc.  But it simply depends on if it’s available with the paper.
  • Display Classified ads: This type of ads are also published under the selected columns by you in the classified section of the paper usually known as a Box ad. In this format you buy an area in the classified page which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws more attention of the reader and makes this ad format slightly costly. In general the available column size is fixed as predefined as per the paper house norms but the height of the ad is variable as per the ad size and the cost is determined on the basis of size in per square centimetre.
  • Display Ad: This ad format is also known as a Box ad but the difference is it publishes everywhere in the paper except the classified section.  In this format you buy an area either in the premium position like front page, back page, 3rd page, quarter page, or half page or in any page of the paper or in some predefined supplements or pull-outs published by the specific selected paper which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws maximum attention of the reader because of its large size and makes it costlier among all other ad types. The cost varies as per the size and height of the advertisement.

Advertising in any national or regional newspapers can be done through the online ad booking agencies like ours. We let advertisers or companies browse through a wide range of newspapers and also one can view the ad rates of the different newspapers through our portal. 

releaseMyAd was founded in 2008 with the idea of booking share notice ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help. Even if you face any kind of problem while booking, our executives will assist you. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

Booking Steps

  • Newspaper Selection – Visit www.releasemyad.com and select your newspaper among the list.
  • Ad Type Selection – Once you have selected the newspaper, you will have to select the ad type you want to advertise in (Classified Text, Classified Display and Display) 
  • Location/ Package Selection – You need to select the location or discounted package according to your requirement. There are several discounted packages available based on the location that you select.
  • Compose Ad – For Classified Text ads, the ad needs to be composed in normal text and can be highlighted by selecting enhancements such as Tick, Bold, Color, Screen etc. For Classified Display and Display formats, the ad can either be composed with the help of pre designed templates or the creative can be directly uploaded mentioning the dimensions. 
  • Date Selection – The earliest possible date or the recommended focus day can be selected from the calendar. 
  • Make Payment – Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash deposit, Cheque deposit or NEFT/ IMPS transfers)

On successful payment, you’ll receive an invoice confirming your ad booking and payment details. Your preferred newspaper ad is ready to be published on the specified date(s) once it passes through the editorial approval policies in your chosen newspaper.

Choosing to go the more traditional route of advertising in our digital-focused, forward-thinking society is not for every business. But for the right company, it can be a game-changer. Though it may seem like an old-fashioned advertising channel, newspaper ads are still relevant and still work for business growth. Like all marketing and advertising campaigns, you’ll want to make sure you’ve done thorough research on your target audience, your market in general, and your competitors, as well as the best newspapers for your business. Invest in creativity and design and don’t be afraid to think outside the box!

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

The Most Common Mistakes People Make With Newspaper Advertisements

Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes. 

Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site  is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses  while placing an advertisement in their respective newspapers such as  if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.

But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:

  • visit our website https://www.releasemyad.com/newspaper-advertisement
  • Select your preferred Newspaper name
  • Select your required ad type(Classified Text, Classified Display or Display ad)  
  • Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
  • Select your preferred location & Edition.                            
  • Choose the sub category for your Ad.
  • Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
  • Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.

Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.

No.Mistakes
1.Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
2.Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
3.Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
4.Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules  it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
5.Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
6:Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
7.Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost. 
8.Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.

In case You can edit your ad matter or any other changes after booking your ad you call email us at  customercare@releasemyad.com & for booking an ad you can mail us at book@releasemyad.com or call us at 09830629298.

Addicted to Newspaper Ads? Us Too. 5 Reasons We Just Can’t Stop

From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked. 

  1. Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas. 
  2. Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
  3.  Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper,      locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time. 
  4. People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness. 
  5. Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact. 

5 reasons why you should be advertising in newspapers

Newspapers which is the oldest and most traditional advertising medium still exist even today. In this era of social media bloom this traditional advertising method still holds its position among 70% of the population of India. In 1780, with ‘The Bengal Gazette’ the legacy of newspaper advertisement started and still its spreading its charm among it’s readers. Here I am trying to discuss 5 obvious reasons why will one choose newspaper as the mode of his/her advertising.

  1. So when you think of publishing an advertisement regarding your business, what is the first thought that comes to your mind? I assume, For obvious reasons,  how much it will cost? The biggest pros of newspaper advertisement lies in the answer of this question. When it comes to cost effectiveness newspapers are the best medium of advertising. The opportunity of working in the number one media buying portal releaseMyAd, Made me know that you can book an newspaper advertisement of Rs 56/- also. Affordability is the biggest advantage which the medium of newspaper has. You can check the ad costs according to your preferred newspaper, edition and category by visiting our website link online- https://www.releasemyad.com/newspaper-advertisement
  2. Newspapers has its specific reader group which is 70% of the Indian population. Though internet and other mediums are mostly used by youths and urban class people, newspaper is popular among all status, all educational background and it is not limited to any geographic area. Higher readership leads to the higher chance of exposing your ad in a maximum number of people. And it is quite easy to assume that newspaper is the only option to get updated by day-to-day news for the 50 plus generation and semi educated class.People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. It is the most affordable medium for every financial background person.
  3. In the age of online advertisement bloom, readers are more likely to find an advertisement genuine if it is in their favorite newspaper. Its authenticity makes it more acceptable among the general public. For example, many of the Indian consider newspaper ad more genuine regarding matrimony than any other online dating app or portals. In case of Name change and Lost and found it is must to publish an advertisement in an English and hindi newspaper.
  4. Another very important reason behind the success of newspaper advertisements is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you miss an advertisement in Gaana.com while listening to your favorite music there is a very less chance that you can revive that later. But if you want to see or refer to someone after a few days, you can simply mention the newspaper name and page number to get the access. 

So after reading all these if you have made your mind of publishing an advertisement of your business in the leading daily of your region then without wasting any time call or whatsapp at our helpline number 9830629298  or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. 

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not. 

Ads on Newspaper

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day. 

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.