Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. 

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not. 

Ads on Newspaper

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day. 

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.

Leave a Reply

Your email address will not be published. Required fields are marked *