Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. 

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not. 

Ads on Newspaper

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day. 

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.

What Would the World Look Like Without Newspaper Ads

A newspaper is probably one of the first things that an individual normally looks for, after of course his mobile phone.It is hard to imagine what the world would like had newspapers not existed or even if newspapers did exist, they did not contain any advertisements. 

It is rightly said that “Newspaper advertising is a destination, and not a distraction”. Newspapers are the best known media vehicle for advertising on account of the following reasons :

  • It is the most trusted and one of the fastest forms of advertising known today.
  • Ads are cost effective and flexible, putting advertisers at ease.
  • Wider reach is ensured through the medium of newspapers.
  • Published ads are extremely trustworthy, as the confidence of the readers in the papers is extended to the ads they chose to publish
  • It helps establish and promote a brand’s identity
  • It is a result – driven medium for advertising, which is intrusive and not selective.
  • It enables advertisers to go for a much targeted audience, depending on the type of newspaper advertisement and the kind of people it is likely to influence, after taking into account various demographic factors like literacy, language, gender, economic status, age groups, etc.
Newspaper Ad

What if there were no newspaper advertisements? Or consider that newspapers existed, but did not contain any advertisements?

  • Uninformed and Unaware People –

In the absence of newspapers or newspaper advertisements, people would have been unaware of the latest products being launched in the market. People tend to purchase items they are made familiar with, but in the absence of newspapers advertisements, most people would not have known about certain products, services, offers, proposals and events in the first place.

  • Limited Reach – 

In the absence of newspapers, it would not be possible to reach out to the masses. No other advertising medium can beat the reach of newspapers, making newspapers the most effective advertising vehicle known to mankind.

  • Limited Advertising Flexibility –

Newspapers allow advertisers immense flexibility with regards to their ad type, matter, design, frequency etc. No other advertising medium would allow such flexibility and options for advertisers to choose from

  • Costlier Newspapers –

Newspapers would be costlier if newspaper advertisers did not meet the cost of bringing out the newspapers through funding the newspaper ads. This in turn would have made newspapers less popular among the masses, if they were not able to afford the papers.

  • High Advertising Cost –

Newspapers are one of the most pocket friendly forms of advertising. Had newspaper advertising not existed, people would have to resort to other mediums for advertising through expensive mediums like the cinema, television or radio, or even digital media through the use of the internet.

  • Slow Advertising –

Newspapers are the fastest means of advertising. Had newspapers not been there, people would have to go for advertising options which deliver their message with a lot of processing delay. Timing plays a crucial role in advertising – if delayed, the advertiser may not be able to reap the benefits of the advertising campaign.

  • Limited Newspaper Readership –

Newspaper reading wouldn’t be as popular. Many people buy newspapers looking out for discount coupons or event details they may be interested in. Hence newspaper advertisements are a major reason why people invest in newspapers, for reasons other than obtaining plain news.

Considering all the positive aspects of newspaper advertising, which makes it indispensable for mankind to be aware and informed, reaching out to the various publication houses for the sake of bringing out a newspaper ad, remained a major challenge for a long time. But not anymore! releaseMyAd is there to help all the advertisers with their advertising needs, helping them select the best publications to bring out their newspaper ads, at the lowest possible cost and ensuring the highest possible response. They help their clients with the best papers in the desired languages and locations to target and guide them through the entire process of ad booking, which is merely a matter of 3 steps to be followed.

10 Questions You Should Always Ask About Newspaper Ads Before Placing It

Before placing an ad there are a lot of questions that come in your mind. It might so happen that many a times you feel that such trivial questions should not be bothered about and you drop it. However there is a possibility that any of these questions was important, and now your ad lacks something, and you are not getting the desired response from your ad because of that. No one wants to spend huge sums on Advertisement in Newspaper and end up not getting the results out of it.

Questions that you must ask!

Ads in Newspaper
  1. Before placing an ad in a certain edition always ask whether your preferred area is covered in that edition otherwise it might happen that you pay and get your af distributed elsewhere, where it is of no sense.
  2. Make sure you ask about the circulation of the newspaper and enquire about any other most circulated newspaper if available in the preferred location. It might actually get you a better newspaper that you had no knowledge of.
  3. You can always check with experts about your ad content, although you get a lot of the same ads to frame your content but asking an expert will definitely help your ad stand out from the crowd of all the ads. Call an expert at 9830629298.
  4. You can  ask for the preferred location in the newspaper of your ad for the display ads. You may be asked to pay extra for the front page, third page or back page. Those ads definitely stand out and get the best response and are worth the investment. In case of classified ads you can’t be assured of the location, it is sure that your ad will appear in the column you’ve booked it under.
  5. Certain newspaper advertisements require documents to be produced to the publishing house for editorial confirmation. Make sure you ask what documents are required and produce the same.
  6. There are focus days of different newspapers for different categories of ads. Make sure you ask about the focus day of your preferred newspaper for the category you will put the ad in so that your ad can get you the best returns.
  7. Please check about the latest offers and packages that are provided. releaseMyAd provides lots of packages and offers like book 1 get 1, book 5get 5 and discounts upto 90% for some packages
  8. Ask about the genuinity of your source of booking. Take for example releaseMyAd which is a INS accredited and PAN India certified company. This ensures that you do not have to keep thinking whether this agency is good enough, whether they are robbing you with some fake guarantee e.t.c.
  9. With display ads there is bargaining in the rates for a particular newspaper, try to make sure you ask for the best rates so the advertising can be cost effective.
  10. Check about the refund terms and conditions in case there is an issue with your ad. Trustworthy agencies try their best to keep their customers satisfied and provided before sale and after sale services.

One place to get all your questions answered is releaseMyAd. Working for over a decade now, releaseMyAd has become no.1 online ad booking portal. Offering quality service and cost effective solutions to advertising problems is the Moto for releaseMyAd. Call now to get your questions answered at 9830629298. Ask questions because that is how you can get the best out of your investment.