online ad booking | Newspaper Advertising Encyclopedia

June 4, 2020June 4, 2020

Addicted to Newspaper Ads? Us Too. 5 Reasons We Just Can’t Stop

From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked.

Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas.
Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper, locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time.
People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness.
Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact.

June 4, 2020June 4, 2020

Where Will Newspaper Advertisement Be 1 Year From Now?

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas.

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention.

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation.

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 % of them choose print media.

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations.

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost.

May 6, 2020May 6, 2020

What Matters Most With Newspaper Advertising?

Advertising is a broader concept that does not have any single role to play. It has a great influence on the consumers for whom the ad has been made. Advertisements proved to be a very effective way of communication. It could be possible because of the audience’s trust.

Similarly, newspapers could prove it’s position because of the readers’ trust. Newspapers with it’s authentic and quality content continued to serve it’s readers and at the same time, the readers kept trusting on it. Maybe that is why the reliability factor of newspaper advertisements is what matters the most.

Newspaper ads are easy to trust because publishing houses make sure nothing fake goes on the paper. There are different types of advertisements that appear in a newspaper, which vary from classifieds to displays. Classifieds again has several subdivisions dealing with different kinds of requirements. Some categories require a legal document to be provided to the publication house in order to prove it’s authenticity and some do not, but the newspaper publication houses do cross-check enough so that any advertisement makes no harm to any of it’s readers.

Newspaper’s existence had been under the question mark for several times, majorly after the rapid development of TV and the Internet. But still, Newspapers managed to run the race maintaining a quite impressive record. Till today, many corporates, professionals, and individuals are still there for putting up newspaper advertisements. It’s not just the advertisers who prove their trustworthiness to the publication house, for putting up their ad. But it is also the publication house who assures how many readers it reaches to, with circulation and readership figures.

If you are also thinking about advertising in newspapers but are not being able to decide, then here are 5-reasons why you should go for newspapers before choosing any other medium.

Newspaper advertisements have assured reach.
Newspaper ads are the most trusted ads than advertisements of any other medium.
It gives you plenty of options at varying prices. You just need to be smarter and wiser to take the correct ad decisions.
Newspaper advertisements help you to reach your very specific target group.
The newspaper ad booking procedure has just got simpler with the advent of releaseMyAd.

“releaseMyAd” sounded new? okay. Let me explain to you about it.

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I hope this article could clear out your confusion. Now if you want to book your ad visit https://www.releasemyad.com/newspaper-advertisement. Book your ad effectively and attain your brand image in the market while gaining the trust of the readers more effectively, because that is what always mattered.

May 1, 2020May 1, 2020

National vs Local Newspaper Advertising: Which Is Best?

News is always required so as newspapers. There are more than 100 newspaper publishers whose publication gets circulated daily. Some lead the market with very high circulation and some maintain a subtle number but the news story which is written in the newspaper is important irrespective of the publication. News stories are not something that differentiates between the newspapers, though the writing quality of a news story can. But something else that majorly differentiates between publications is the covered area by circulation.

The newspapers that get circulated only in one city or state or maybe a very small region, is considered as a local newspaper by it’s readers. Whereas some newspapers have it’s circulation in most of the parts of the nation. Those are considered as the national newspapers by the citizens of the country. The best National newspaper that is leading the market currently is the Times of India. And some examples of regional newspapers are Anandabazar Patrika, Sambad, Gujrat Samachar, Sakshi, e.t.c.

It is really very hard to say which one is more effective. Because if National newspapers are highly circulated then local newspapers are more cost-effective. If National newspapers have specific language restrictions, then local newspapers are easier for the local people to understand because of it’s language. Both the papers are having some pros and cons. Thus, it will be really a weak way to decide on the paper considering whether it is national or regional.

The best thing is to decide the demographic and geographic requirements and then choose the paper based on that. Analyzing your ad purpose and content, and setting up feedback expectation can help you to make a better ad decision. If your requirements are high circulation or if you want to put up your ad in a language that is understandable nationwide, you should go for national newspapers.

In case your main focus is to get the message through the local people in your area, and that too in a very cost-effective way. It’s best to choose a vernacular language local newspaper.

Advertisers often prefer Local papers for Classified ads and national papers for Display Ads. But there is no such preferred rule or regular record. Classified ads also have been placed in national papers for better feedback and displays have been placed in local newspapers when based on the target group’s geographical area.

Wait, I’m this article is not over yet. Don’t you want to know how to book the ad or whom to contact? If you need the answer to these questions, scroll below to read.

releaseMyAd is the best solution for your ad booking. It is an online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.

Your one ad decision can change your future. So think not twice but as many times as you want before choosing a paper. Though giving these several thoughts is not required for choosing releaseMyAd. We have proved a lot and have more to prove in the future. Book your newspaper ad through us and make a note of an amazing ad booking experience.

May 1, 2020May 1, 2020

15 Terms Everyone in the Newspaper Ads Industry Should Know

Having a better understanding about any affair helps us to do that correctly. Whereas not knowing about it completely can only misguide us. Similarly, if you as an advertiser are not having absolute knowledge about newspaper advertisements, you might face issues putting up your ad successfully. But don’t get nervous. We are here to help you out in that. This article will tell you about a few terms which will improve your ad knowledge as an advertiser. It’s really important for everyone to know the 15 terms explained below in case of putting up a newspaper advertisement. So come, let’s start learning.

The first two terms are the two different types of newspapers that can be broadly divided based on their sizes. They are –

1.Broadsheet – A large-sized newspaper. The measurements of broadsheet newspapers vary sometimes. For eg: Times of India main newspaper is an example of a Broadsheet newspaper.

2.Tabloid – Taking the standard size of the newspaper and folding it into half, it is a small-sized newspaper. For eg: Mail Today is India’s one of the tabloid Newspapers.

When you as an advertiser will put up a Display Advertisement, you will have to choose between two segments of the newspaper. The next two terms will tell you about those segments. They are:

3.Main Newspaper – The main publication, usually published daily or weekly.

4.Supplement – It is an added segment that generally doesn’t get published daily but on a specific day every week. It contains additional news, articles, and most advertisements.

The next three terms that you need to know are the three different types of advertisements. Namely below:

5.Classified Text – Also known as Run-On-Line. The Ad appears in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed.

6.Classified Display – Classified Display Ad is more visually appealing ads, allows customized font, color, logo, or image. It appears in the classified section.

7.Display Ads – Display ads are premium advertisements appearing in the main newspaper and newspaper supplements and are generally placed by businesses promoting their goods and services. These are designed creative ads that are charged based on per sqcm.

The next term that I am going to tell you is very important, i.e., Edition.
8.Edition – The issue for one press run: home edition, state edition, final home edition, extra.For ex: Times of India has several state editions including Kolkata, Mumbai, e.t.c.

To put up the ad on your required date you have to know the next term, that is Deadline.

9.Deadline – A time by which the ad booking and the payment must be done, to make it appear on the required date.

In the case of classified advertisements, there are several different categories. The next few terms are some of those categories that people often get confused about.

10.Obituary – A biographical ad of a deceased person printed in the newspaper shortly after the death is announced.

11.Situation Wanted – Advertisements where you are an advertiser who is offering service to the people or organizations that need your service.

12.Situation Vacant – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.

Some other important terms that you must know are:

13. Logotype – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.
14. Column – The arrangement of horizontal lines of type in a newspaper. In the case of display or Classified Display ad formats, knowing the concept of column is important as the size of the ad can be changed based on the size of the columns of that paper.
And the last Term, knowing which can change you as an advertiser is releaseMyAd.
15. releaseMyAd – An INS accredited online ad booking portal, expertised in ad booking and amazing customer service. Through releaseMyAd you can book advertisements for almost all the reputed newspapers that get circulated in India at the lowest cost possible.

If you have read all the words mentioned above, you must be confident enough by now to place your advertisement as you already know pretty good about newspaper ads. So, now what are you waiting for ? Go ahead, visit https://www.releasemyad.com/newspaper-advertisement and book your ad through releaseMyAd. In case you face any kind of problems, feel free to call at 9830629298 or you can also have a chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

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