Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.
It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.
Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.
Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving.
People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.
It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.
The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.
It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.
Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.
This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.
But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.
This played a vital part in keeping newspapers thriving even when the new digital medium came into existence.
Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.
Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.
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