online advertisement in newspaper | Newspaper Advertising Encyclopedia

May 15, 2020May 15, 2020

Don’t Know How To Book Articles In Regional Newspapers? Find Out Here!!!!

It is very important to understand the key of making your ad more attractive & appealing to the local crowd by printing an ad in the regional language of that region as Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

The most easiest way of giving an advertisement in regional newspapers is through an online ad booking site releasemyad.com As it India’s largest online ad booking portal, Our portal is very first of its kind as it is a user friendly comprehensive online advertising booking platform designed in such a way so that advertisers can book their both classified ad & Display ad directly at lowest rates depending on Different category & size without any hassle.

So to become an expert in ad booking without making any mistakes you need to know certain basic rules before placing an ad in a newspaper, let us discuss below.

Ad Formats:

There are three ad format in newspapers:

Classified Text: In These types of ads format enhancements like screen, tick, color can be added to the ad according to the advertisers choice.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts. These are more expensive than text ads.

2.Categories allowed:

Certainly before placing an ad you need to know the category under which you should place your ad.

3.Documentation Required:

The general documents required for all paper are given below:

For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
Different documents required for notice ad such as (public notice)
F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
For Obituary or remembrance advertisement:Death certificate issued by the General Practitioner (GP) & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground

4.Things that are compulsory for ad matter

Always mention contact details like phone number or email address in the matter.
Always keep the matter short & precise.
Avoid spelling mistakes.

After knowing all the above points you are ready to book an advertisement in the regional newspaper with the help of releaseMyAd.

With three easy steps

For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

How to do Newspaper Advertisement Booking

Advertising plays an immensely important role in creating awareness and demand for brands and products/services. It is therefore, imperative, to executive an advertising campaign through the medium of newspapers as efficiently as possible. Newspapers, as the most popularly known medium for advertising, comes to the rescue on account of its low cost and wide reach.

Advertising is not a child’s play. It requires expertise in the field of advertising to maximise the benefits of executing a particular campaign. It may not be fruitful for an advertiser to simply go about placing an ad, having little to no knowledge regarding the editorial policies of various publications. Thus, for businesses seeking a growth in the market saturated with cut-throat competition, it is always a sound decision to hire a newspaper advertising agency.

An advertising agency is a firm dedicated towards creating advertisements representing a company’s product/service, specifically highlighting the positive side of the product/service advertised. Advertising agencies are responsible for designing and executing the entire advertising campaign, on account of their in-house expertise and professional services, and help the advertisers generate greater exposure and profits in the long run, while establishing a well defined position in the market choked with competition.

Benefits of Advertising Agency :

Expert Guidance in Developing Advertising Campaign :

Advertising agencies help businesses develop their advertising campaigns. They guide the advertisers through each stage of the advertising process right from generating creatives from negotiating prices with the publications for their clients.

Save Time and Money :

Advertising agencies maintain frequent contact with their clients, ensuring all their requirements are attended. Due to their experience in advertising, they help their clients make the most of their advertisements thereby helping clients who otherwise have less knowledge of advertising. They save clients money as well as time by arranging the advertisement on the behalf of their clients.

Creative Expertise :

Business owners may be experts in their respective fields, but may not have thorough knowledge in the field of advertising. Advertising agencies employ people having a good knowledge and experience of creating attractive advertising content which are effective for the purpose of advertising as well as eye-catching for the readers.

Better Ad Placement :

Advertising agencies are capable of guiding advertisers regarding positioning and placement of their advertisements, in order to ensure maximum impact and viewership.

Market Research :

Advertising agencies also help advertisers by conducting market research to help them identify their target markets as well as their main demographics. This helps advertisers identify which format of newspaper advertising shall earn them more responses.

Branding :

Newspaper advertisements are crucial to formation of a brand name in India. Advertising agencies, hence, help businesses gain recognition through the advertisements and become a recognized brand. Some agencies also help businesses create their brand logos, adding uniqueness to their brand image.

Why releaseMyAd ?

The success of any newspaper advertisement depends upon the degree of expertise the advertising agency possesses. Headquartered in the city of Kolkata, releaseMyAd, has provided advertisers the platform for booking newspaper advertisements online as per their convenience, ever since its inception in the year 2009.

releaseMyAd aims at simplifying the media buying process and enables advertisers book advertisements in leading newspapers at the best possible rates, suiting the budget of the advertisers. Since the agency is accredited by the INS (Indian Newspaper Society), they bear the potential of negotiating the ad rates with the respective publication houses, on behalf of their clients and hence avail them of the best possible advertising rates.

In addition, the team at releaseMyAd comprises various in-house media experts who can help advertisers get through every stage of their advertisement booking process. They render professional services, helping the advertisers be guided with the best suggestions regarding the advertisements to be placed – how the efficiency of the ad can be increased, what paper one should go for, what booking package shall enable the advertiser gain maximum responses at the most economical price.

releaseMyAd values its clients on top priority and maintains complete transparency with them till their ads are published. They provide the clients a soft copy of their ads or hard copy, if requested by them, as a proof of release. Hence, releaseMyAd is the best agency to approach for any brand looking forward to increasing their brand awareness or spreading their advertising message among the masses through newspaper advertising.

Steps for Booking Newspaper Advertisements with releaseMyAd :

Booking your advertisement with releaseMyAd is merely a matter of a few minutes. All you need to do is:

Login to their website www.releasemyad.com
Click on the Login tab
Sign up as a new user (if you are a first-time user) or log in using your registered login credentials
Select “Newspaper” from the options on the top of the screen as the desired medium for advertising
Select the desired ad format to go for by clicking one of the three ad format options available on the screen :

“Book Classified Text Ad” – for booking a classified text ad
“Book Classified Display Ad” – for booking a classified display ad
“Book Display Ad” – for booking a display ad

Select the desired Ad category as for classified advertisements or the desired supplement or newspaper section for display advertisements.
Select the Newspaper of your choice and the edition as per the location desired
Click on “Book Now” to book the advertisement.
For classified advertisements, you must now type your desired Ad Matter in the “Compose Ad Matter” section (sample ads and tips are available at this stage for your help). Make use of enhancements while composing the ad content for increasing the visual appeal of your ad, to ensure it gets noticed.
For display advertisements, you must upload the creative of the desired advertisement in a suitable format like pdf, jpeg, png
Click on “Select Dates and Make Payment” for selecting the desired release date, then preview the ad booking details prior to order booking and finally making the payment using either of the numerable options available to make the payment online/offline.

Selection of a competent ad agency like releaseMyAd helps business houses generate more goodwill as well as profits for the company. Common people, too, can make the most of their advertisements, in terms of high number of positive and relevant responses, by availing the professional services rendered by releaseMyAd.

May 11, 2020May 11, 2020

Types of Newspaper Advertisements

For any advertiser, it is really important to understand their requirement for putting up the ad. Before they place the ad in any newspaper, it is really important to figure out the purpose behind putting up the ad, an approximate budget, and what is the tentative feedback expectation. This helps the advertiser to make the advertising process pretty effective. But before anything first an advertiser needs to know about the different formats of Newspaper advertisement to make him/her ad decisions better.

The newspaper advertisements can be divided into three broad types based on :

Content matter
Purpose
Price
Location in the paper
Costing criteria

Let’s start with the types of advertisements to have a better understanding.

Display Advertisements – Display advertisements are premium ads that appear in a newspaper. These ads are the most costly one that is possible to place in a newspaper. There is an absolute reason behind it’s high cost, i.e., These kinds of advertisements allow an advertiser to put up creative content and creativity attracts customers. In the case of Display advertisement, an advertiser puts up the design that includes both text and images along with amazing colors, logotypes, Clip arts, and many more. Thus the purpose of putting up these kinds of ads is gaining more feedback. Generally, these kinds of ads are often placed by Business organizations, Educational Organizations, and Corporate organizations. These ads can be of different sizes and can be located on different pages throughout the newspaper except the Classified page which is dedicated to the Classified Advertisements. It is costed based on the size per sqcm. which varies from paper to paper. Surveys have proved that according to the general human reading behaviour the odd number pages, front page, and the back page acquires most of the attention. Thus, almost all newspapers placing a display ad in these pages cost more than placing it on any other page.

Classified Display Advertisements – Classified Display Ads are almost the same as the display ads. Except for the location in the newspaper. These appear only on the dedicated classified page in all newspapers. It is more visually appealing than classified text ads. Here customized font, color, logo, or image can be added to make the ad visually more effective for the target readers. These ads are charged based on per sq.cm. Generally, classified display ads are placed to communicate with a very specific group of readers which will fulfill both side requirements.

Classified Text Advertisements – Classified Text Ads are the most cost-effective advertisements in any Newspaper. The Ads appear in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed. Thus, it is also known as Run-On-Line ads. Rate is charged per Line/Word/Character basis. Generally, this is not chosen for Obituary and Remembrance ads, because of not allowing any incorporation of pictures.
After understanding the ad formats, it must be easier for you to easily decide which one is suitable for your requirements. Now make your ad booking easier, book through releaseMyAd. Click on and book your ad hassle-free from any time anywhere just using your internet connection. It will save both your time and money. In case you face any problem you can also get assistance by calling at 9830629298. All the best for your next ad booking.

May 11, 2020May 11, 2020

A Trip Back in Time: How People Talked About Newspaper Ads 10 Years Ago

Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.

It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.

Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.

Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving.

People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.

It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.

The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.

It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.

Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.

This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.

But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.

This played a vital part in keeping newspapers thriving even when the new digital medium came into existence.

Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.

Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.

Mail us at book@releasemyad.com, or call us on 09830629298.

May 8, 2020May 8, 2020

Common Mistakes while booking Newspaper Ads

Advertising in a newspaper is easy. But sometimes you might need some assistance. With 3 different types of ad formats and a wide range of categories to choose from, one might get a little overwhelmed about what to do and what not to do.

Here are a few common mistakes one could make while booking a newspaper advertisement.

TAGLINES

While giving an advertisement one might do a lot of thinking as to what tagline would attract its readers. We understand it’s important to have a catchy phrase or an appealing tagline.

But putting too complicated tagline might do your advertisement more harm than good. The audience has to understand what you want to convey. Keeping it simple is the way to go!

USING TOO MUCH CONTENT IN AD MATTER

When you create an ad matter make sure to have the right information. The what, why and where should be properly mentioned. What are you advertising for, why the reader might need it and lastly where they have to go after they see your ad (call of action). Other than this don’t add excess content in your ad just to fill up space or make it look more fuller. A lengthy ad won’t make it more appealing to the audience anyway.

You can refer to the sample ad section while composing your ad on releaseMyAd ‘s website to make this an easy task.

CONTACT DETAILS

Now the most common mistake of all not mentioning your contact details in the ad matter. Suppose you have given an ad to sell your property in Times of India Mumbai. You have mentioned the size of the property, price and even the location. The advertisement gets printed and a reader comes across your ad and luckily was in the search to buy a property in the same location as mentioned in your ad. So this reader is your potential buyer but as you have forgotten to mention any contact details in your ad he is unable to contact you to make a deal and eventually moves on to some other property ad with a contact detail mentioned. Hence, you lost a valuable customer just from a silly mistake.

A contact detail is very important for almost all advertisements except a few given only for a formality like a name change, etc. other than this contact detail is a must in an ad matter. “A newspaper advertisement without contact detail might as well be an article”.

Contact detail can be a phone number, email id or even an address. You can also mention all three of them in your advertisement.

SIMPLICITY IS THE KEY

Keeping your ad matter crisp and to the point is the key to attract your audience’s attention. You must remember you have less than a minute time to be in the vision of the reader’s eye. That’s the time a newspaper reader takes to flip to the next page.

Keep it simple, keep it precise.

DOCUMENTS

Now, most newspaper advertisements can be published without much need of a document but for a few ad types like a name change or an obituary ad, specific documents are needed to be provided to publish such advertisement.

These required documents are mentioned on our website while you compose your advertisement. Even still a few customers forget or overlook such pieces of information while booking the ad. This only delays the processing of your ad to get published. So knowing the documents needed to publish your ad and keeping them ready to be uploaded before booking the advertisement makes the ad booking process easy and proficient.

LESS Is MORE BUT NOT In THIS CASE

You might have heard the term less is more. It might be true about fashion but not so much about a newspaper advertisement. You cannot do a test run of newspaper advertising you have to firm and determined that you want to advertise in the newspaper. Except of course some formality ads, newspaper advertisement has to be done on a regular basis. The more consistently you advertise the better response you will get for your ads.

This might sound expensive but with more than 2000 discounted packages provided by releaseMyAd, this becomes a rather fruitful experience. Not only does it allow you to advertise for a long duration at an affordable discount rate but also a one-time payment is all you need to book your advertisement.

So now that you know most of the common mistakes done while booking a newspaper ad why not head to https://www.releasemyad.com/newspaper-advertisement to book your first mistake-free newspaper ad! And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.