online advertisement in newspaper | Newspaper Advertising Encyclopedia

May 20, 2020May 20, 2020

Advantages Of Online Newspaper Ad Booking Over Offline

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process.

Let’s discuss about advantages of online newspaper ad booking over offline :

1) The ad rates are directly available whereas through offline advertising rates for different categories have to be taken from third parties popularly known as booking agents.

2) Some popular online ad booking websites like releaseMyad allows you to view your ad before it is published in the newspaper whereas through offline advertisements you have to wait for the ad to be published to view your ad.

3) With the help of online ad booking websites like releaseMyAd you can create your own advertisement with the help of user friendly tools available like for ex. Sample ads.

4) Booking Newspaper ads online can save your time & effort.

5) Online ad booking is a more cost effective way of giving advertisements than that of traditional booking systems.

6) You can easily Book your advertisement for multiple newspapers at the same time using an online ad booking system.

7) Online ad booking system provides various discounted packages for different newspaper editions making the ad cost effective.

8) If you want to make necessary changes after booking an ad it is only possible if you book your newspaper ad through online ad booking sites.
To know more details of the online ad booking process then Mail us at book@releasemyad.com, or call us on 09830629298. We are always there to help.

May 18, 2020May 18, 2020

Why We Love Newspaper Ads (And You Should, Too!)

Newspaper advertisements are still highly regarded as an effective medium for print advertising. Still our elders and even the younger generation lean on newspapers because it has an emotional connection and a sense of authenticity. Still at the age of social media flowering, most people consider newspapers the most genuine source of news.So when an advertisement of a certain product or service is published to one’s favorite newspaper then it’s the mind and heart more effectively. Here I am trying to discuss why still now love and depend on newspaper advertisements.

When it comes to cost effectiveness, newspapers are the best medium of advertising. It is easy for people from any financial background to afford to publish an advertisement in a newspaper if necessary. Its low booking cost and easy Classified text ads can get published on paying less than 100 rs also. So it is a big advantage and one of the reasons why we love newspaper advertisement so much.
Newspapers have still now holding its place in the advertising business despite its new competition, digital media. The very important reason behind it is its shelf life. Shelf life is the length of time for which an item remains usable. For example, If you skip an advertisement in Facebook while scrolling your newsfeed, there is a very less chance that you can revive that later. But if you want to see or refer anything to someone after a few days that particular you can easily mention the newspaper name and page number in order to get the access.

Publishing advertisements category wise helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. eg, make sure that if you are running a beauty parlour and want to publish an ad for its promotion then your ad must be published under the ‘service’ category instead of ‘business’. Otherwise it can create confusion among the readers or consumers regarding the call of action.This also harm the image of the newspaper. releaseMyAd has all the leading dailies of India listed under its portal and there are guidelines for choosing the category as well. So without wasting time visit our page for an effective newspaper ad- https://www.releasemyad.com/newspaper-advertisement
For legal purposes such as a name change or court notice. Newspaper advertisements are a must. In case of name change it is mandatory to publish the announcement in a English and Hindi newspaper. No other medium can get the job done in the case of legal affairs.
Newspapers are more trustworthy to the readers than other Advertising platforms. For people searching for a life partner, newspapers are still the most popular medium to advertise. Because people think it is more genuine than other dating apps or matrimonial portals.
People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in the newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached.
The oldest and traditional medium of advertising is not stuck in a time frame, with the emergence of the internet it has its e-paper version now which is very popular among youngsters which gives the digital experience anytime anywhere.
Lastly, clients can avail different ad booking formats like classified text, classified display and display according to their necessity and budget. Display ads are perfect for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more suited.

So after reading all these if you have made your mind to publish your advertisement in newspaper and have queries regarding ad booking procedure or payment, please feel free to call or WhatsApp releaseMyAd’s helpline number 9830629298 or you can chat with our customer care executives 24*7.

May 18, 2020May 18, 2020

7 Answers to the Most Frequently Asked Questions About Newspaper Ads

Though India is getting digitalised, newspaper advertising is still very popular and considered to be accepted in every financial background. It has its reach in every corner of the country either metro cities or remote villages. With the experience of working in the number one newspaper advertising agency of India, i,e; releaseMyAd, I came to know about the most frequently asked questions of people regarding placing a newspaper advertisement. So here I am trying to give some effective answer of those.

Kindly brief the process of booking advertisements online?

Online advertisement booking via releaseMyAd is the most convenient option in terms of process and payment. Here I am giving the link of the website and visiting the page you ll get to know all the information about newspaper ad booking cost and procedure. You have to follow 3 simple steps to get your advertisement booking done. They are, selecting the newspaper, category and edition, then composing the ad matter with specific tools and lastly selecting the ad release date and making the payment. If you face any issue about ad creative we have our expert design team to help you out with that.

2. I need to publish a full page ad in Anandabazar Patrika, can you please help me with the rates and payment mediums?

To publish a full-page ad in Anandabazar Patrika visit the Anandabazar Patrika Display Ad booking page, choose the preferred supplement or the main edition, specify the location, ad size as full page and check out the rate chart of your display ad, by clicking on the Ad Rate button. The total cost of your advertisement will depend upon the size of your display ad along with its placement (front/ back/ third/ fifth page). We are happy to let you know that we do not charge anything extra from you for booking ads in any Indian newspaper. Instead, we offer you several pay packages with huge discounts.

3.What are the payment options you have?

There are two alternatives to pay for our booking service. You can either make the transaction online (Debit Card/ Credit card/ Net banking) or check or cash deposit online as per your convenience. As soon as we receive your payment you will get a confirmation from releaseMyAd.

4. Is there any document required to publish a Name Change advertisement?

Yes. For publishing a name change advertisement in any newspaper a notarized affidavit is must. Six months older affidavit is not acceptable in the caste of Name change advertisement.

5. I am not internet savvy. Can you book an ad on my behalf?

We will be happy to help you anytime. But you can easily book your advertisement by yourself by following 3 simple steps. For a complete and easy tutorial on how to book an ad on releaseMyAd visit our website page. If you still want us to book an ad on your behalf then you will have to provide us with the ad matter that you want to publish. Once the booking is created, we will send you a booking id through an email where you will be able to see the details and can make the payment instantly. You can make the payment either online (Credit/ Debit Card and Net Banking) or through offline mediums (i.e. through Demand Draft, Cheque or Cash collection). Along with the same, we will also send your logging details so that you can log onto your account anytime to check the status of your ad or to book ads in future.

6. I would like to place an ad in the Times of India. Please inform me of the payment method for individuals in the United States.

To book your ad please visit the TOI Releasemyad Booking website and you can start with your booking here. If you need help with the steps that you need to follow while booking the ad, then please take a look at our Online Booking Tutorial page. This will help you to book the ad successfully without any trouble.

For abroad transactions, you can always make your payment by the Online by your Credit/Debit card. In case you’re not a card holder or if your card is not working, we suggest you to make the payment by Wire Transfer (Bank Transfer) to our US Account in Chase Bank. The cost can be calculated in Dollars and the details can be mailed to the customer. He/ She can either make an online transfer or deposit a cheque in the Chase Bank. If the customer books the ad costing more than Rs. 2000 (INR), $15 will be charged extra as bank charges.

Bank Details (Chase Bank):

Account Holder Name: Sharad Lunia

Bank Name & Address: JP Morgan Chase Bank, N.A., Park Avenue, New York, NY 10017

Bank Number / ABA#/ Routing Number: 021000021

Account Number: 151113598665

7. Is it necessary to book a death certificate or any sort of document to book a remembrance advertisement?

Generally, it is not necessary for remembrance advertisement but certain publications like Malayala Manorama can ask for a Death certificate if they want. If any other questions popping into your head please feel free to call or WhatsApp in this helpline number 9830629298 or you can chat with our customer care executive which is open 24*7. Otherwise, you can also write to us at book@releasemyad.com.

May 15, 2020May 15, 2020

Advantages Of Newspaper Advertising Over Other Mediums

In these fast-moving times let us discuss about advantages of Newspaper advertisement over other mediums:

Newspaper advertisements are a Mandatory for legal purposes such as a name change, lost & found or court notices. No other Platform is accepted.
Still in the era of digitization nearly about one-third of the literate population in India read a newspaper daily.
Newspapers are still the most popular medium to advertise for people searching for a life partner than online matrimonial websites.
Newspapers still offer the largest number of categories to choose from more than social media advertising when it comes to newspaper advertising.
Newspapers are the most cost effective method of advertisement & the classified page is designed in such a way to meet a small budget advertisement. for example the minimum amount of money required for giving an advertisement in a newspaper is Rs 35.
Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest.
Newspapers are the most trusted source of news & information. Since social media is continuously providing us with fake news, a newspaper still retains the ground of trust in India and has not lost their readership in India.
And Lastly newspaper advertisement enables the advertisers to give advertisements in different languages, sizes, font according to their choice of course more than social media advertisement.

For more details mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Advantages Of Publishing Recruitment Ads In Newspaper Over Online Job Posting

Newspapers are always the best platform for the Human Resource Recruiter popularly known as HR recruiter who are looking for a right candidate in different fields of any profession for a company as it is their responsibility for hiring eligible, reliable & skilled candidates for their company.

So let us discuss the few advantages of recruitment ads in newspapers over online job posting.

Newspaper recruitment ads help you to hire more experienced and local candidates as a result you will get a candidate who has local knowledge about the area as well minimum travel is needed whereas through online job portal it is very difficult to describe about the job role, qualifications as there are limitation & as the candidates apply randomly through online portal it becomes very difficult for the recruiter to recognize candidates who are serious about the job post & have to contact every candidate who have applied, which in return becomes a lengthy process to select correct candidate.
For the job roles such as sales executives or representatives etc the recruiter always looks for the local candidates who have the proper knowledge & experience of their location by giving an ad in regional & english newspaper allows you to target a more specific geographic location and audience. The applicant you are looking for sales representative jobs within the city always prefers local newspapers for finding jobs.
Unlike job boards which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your recruitment ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice. & if you have a big budget then you can easily place ad in display ad where you can even buy a full page or half page ad to attract the attention of a larger number of qualified candidates.
If you are thinking that due to technology development tech savvy job seekers now look for jobs only through online portals which is absolutely wrong as there are still many qualified & experienced candidates who cannot afford a smartphone with net connectivity for them newspaper is the best choice for seeking jobs as it is always very accessible & cheap, so with newspaper ads, you can reach out to a much wider and more experience audience than through an online job portal.
Newspapers are still the most trusted source of information for the job seekers than online job portals. There are specific age groups of people from 40 to 70 who prefer newspaper searching top managerial positions such senior financial advisors, senior managers etc than online portals. Newspaper ads are the most reliable way to reach out to these senior position holders.

So after knowing few advantages of advertising in newspapers in recruitment category & if you think you wasted too much time in calling candidates from online job portals, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad. For more details mail us at book@releasemyad.com, or call us on 09830629298.