online advertisement in newspaper | Newspaper Advertising Encyclopedia

May 8, 2020May 8, 2020

8 Newspaper Advertising Ideas for Local Businesses

Do you own a small business and are you looking to advertise about it in the newspaper? If you have opted for any other medium of Advertising you should definitely try Newspaper Advertising. For small businesses, positive returns are often present with local newspaper advertising because the papers publish community news and events. Therefore your ad finds its way towards your target audience radar. With smaller local publications, cost structure would be less thus providing you with increasing returns to your investment.

Here is how you can advertise your small local business in the best way!

Target the newspaper with highest circulation in that locality. There is a major difference with local and national newspapers based on coverage and costs. For a local business it is best to target a local newspaper and reach the target consumers directly.
Choose the ad type based on your budget. You do not want to spend unnecessarily also you do not want to be too thrifty. Classified display ads could be your go to in some cases as those ads are economical and directly reach the target audience. While if you have a good budget you can directly target display ads.
Headlines should be catchy and bold to attract consumers towards your ad. It should state in short what is the purpose and objective of advertisement.
Make sure you get your ad designed in line with the business product that is being offered to the consumers. Do not be vague about the product. Keep it simple and precise.
It is highly recommended to put up the ad on a focus date and for multiple insertion otherwise you might not get the desired response and all this would be a waste of resources.
Use the logo of business or design of product or service which is being offered.
Just for the sake of advertising do not make any false claims!
Make sure your ad has a lasting experience, share direct contact or address or both.

releaseMyAd can help you advertise your local business in the most cost effective yet creative way. Your ads are designed by professional designers in the way you want without any surplus. Our experts are there to guide you at every step. Call to ask everything and anything at 9830629298.

May 6, 2020May 6, 2020

What Matters Most With Newspaper Advertising?

Advertising is a broader concept that does not have any single role to play. It has a great influence on the consumers for whom the ad has been made. Advertisements proved to be a very effective way of communication. It could be possible because of the audience’s trust.

Similarly, newspapers could prove it’s position because of the readers’ trust. Newspapers with it’s authentic and quality content continued to serve it’s readers and at the same time, the readers kept trusting on it. Maybe that is why the reliability factor of newspaper advertisements is what matters the most.

Newspaper ads are easy to trust because publishing houses make sure nothing fake goes on the paper. There are different types of advertisements that appear in a newspaper, which vary from classifieds to displays. Classifieds again has several subdivisions dealing with different kinds of requirements. Some categories require a legal document to be provided to the publication house in order to prove it’s authenticity and some do not, but the newspaper publication houses do cross-check enough so that any advertisement makes no harm to any of it’s readers.

Newspaper’s existence had been under the question mark for several times, majorly after the rapid development of TV and the Internet. But still, Newspapers managed to run the race maintaining a quite impressive record. Till today, many corporates, professionals, and individuals are still there for putting up newspaper advertisements. It’s not just the advertisers who prove their trustworthiness to the publication house, for putting up their ad. But it is also the publication house who assures how many readers it reaches to, with circulation and readership figures.

If you are also thinking about advertising in newspapers but are not being able to decide, then here are 5-reasons why you should go for newspapers before choosing any other medium.

Newspaper advertisements have assured reach.
Newspaper ads are the most trusted ads than advertisements of any other medium.
It gives you plenty of options at varying prices. You just need to be smarter and wiser to take the correct ad decisions.
Newspaper advertisements help you to reach your very specific target group.
The newspaper ad booking procedure has just got simpler with the advent of releaseMyAd.

“releaseMyAd” sounded new? okay. Let me explain to you about it.

releaseMyAd is an online ad booking portal which is authorized by almost all the reputed newspapers in India. So you can now book your ad anytime from anywhere that too with enjoying complete assistance just by calling at 9830629298. Or you can chat with us by clicking on the Live Chat option after visiting the website.
I hope this article could clear out your confusion. Now if you want to book your ad visit https://www.releasemyad.com/newspaper-advertisement. Book your ad effectively and attain your brand image in the market while gaining the trust of the readers more effectively, because that is what always mattered.

May 6, 2020May 6, 2020

How to design a newspaper ad?

Designing is very important for marketing. It is similarly a very important part of the Advertising process. Experts say that spending money, time, and effort for designing never gets wasted. It always gets you expected feedback if done properly. As the days passing by designing is becoming a more integral part of the communication process.

Following the new trends of newspaper advertisement, whether it is a print ad or it is an audiovisual ad, content is playing a major role. It is getting used as a weapon to attract more viewers and turn their minds. Also, effective planning and designing of Ad content proved to be a successful instrument for increasing the number of potential consumers and their brand loyalty. Thus, the content has become that one major factor using which every company is fighting to get distinguished and stand outside the box.

Nowadays, advertising is not just filling up facts in the ad spaces. It is more of the content with which your readers will be able to connect. For eg: I hope most of us have seen the print ad of Fevicol which was showing the Jai-Veeru Jodi of famous Indian Movie “Sholay”. To Indians, this Jodi is everlasting and unbreakable and that is exactly the concept that Fevicol used to promote its product as the strongest adhesive in the market.

Maybe this is why after the existence of so many other dairy companies, Amul is the Best known in India. It never fails to come up with new ad illustrations in case any happening in the society, be it Narendra Modi getting elected as the president or be it Sachin Tendulkar scoring a century.

Designing is just not creating a graphic using colors, texts, and logos. Even in the case of Classified advertisements as well it is really important to design your texts properly. Your text arrangement should be short, crisp, and apt. to pass a clear message to the readers. Texts will obviously vary from category to category but the arrangement must be effective based on that. Inclusion of proper details as in mobile number, Qualification, e.t.c. can make the advertisement effective. If the ad is booked through releaseMyAd you can get complete assistance for forming an effective text ad.

May 6, 2020May 6, 2020

A Look Into the Future: What Will the Newspaper Advertising look like in 10 Years?

In India newspaper advertising holds back hundreds of years. Newspaper advertising which is the oldest and the largest form of print media advertising has been the most reliable and prefered source of Advertising to businesses and individuals as well as the government.

Facing a tough competition with television and radio, Newspaper Advertising has made its way to the present. With digitalization, competition arises from social media advertising, digital ads are everywhere, aren’t they? Reaching the younger and more advanced generation who do not prefer reading newspapers is by advertising in alternatives.

Advertising on Newspaper — Classified ads in newspaper icon in outline style isolated on wh

Poor quality and response: Newspaper Advertising is disappearing and replaced with more visually appealing digital ads, with a greater emphasis on clean layouts and graphic design. People have stopped reading newspapers and have switched to television, mobile apps etc.

Life over the internet and social media: How many of you see people reading newspapers rather than sticking to their smartphones? Almost negligible, right? With few clicks, people get what they are looking for, surfing the internet for every single information has led to almost negligible people reading newspapers and hence even fewer placing ads on it.

There are a variety of opinions on what the future holds of Newspaper Advertising. Some are of the opinion that an emerging economy like India is definitely a growing market for the newspaper industry with matured and ever-growing literate readership, while others say that the future is dark and will fade away. But since we are concerned about 10 years from now, it is certain that Newspaper Advertising is going to survive and grow.

Few reasons why Newspaper Advertising is not going to fade, not now and not 10 years from now!

Cost-effective solution: Newspaper Advertising is one of the cheapest forms of advertising for small businesses and individuals. Certain government norms hold companies to give an ad in Newspaper for its reliability and authenticity.

E-papers and websites: When paid for advertising over newspapers, your ad appears on hard copy of Newspaper as well as the e-version. Isn’t it appealing?

Easiness of booking: Booking the ad online for Newspaper is simplest. Book the ad through releaseMyAd, India’s no. 1 online ad booking agency. You can book the ad in a 3 step process by sitting at your place by just a few clicks.

Newspaper advertising is gonna last and hence take advantage of offers and packages and book your ad right now.

May 1, 2020May 1, 2020

15 Terms Everyone in the Newspaper Ads Industry Should Know

Having a better understanding about any affair helps us to do that correctly. Whereas not knowing about it completely can only misguide us. Similarly, if you as an advertiser are not having absolute knowledge about newspaper advertisements, you might face issues putting up your ad successfully. But don’t get nervous. We are here to help you out in that. This article will tell you about a few terms which will improve your ad knowledge as an advertiser. It’s really important for everyone to know the 15 terms explained below in case of putting up a newspaper advertisement. So come, let’s start learning.

The first two terms are the two different types of newspapers that can be broadly divided based on their sizes. They are –

1.Broadsheet – A large-sized newspaper. The measurements of broadsheet newspapers vary sometimes. For eg: Times of India main newspaper is an example of a Broadsheet newspaper.

2.Tabloid – Taking the standard size of the newspaper and folding it into half, it is a small-sized newspaper. For eg: Mail Today is India’s one of the tabloid Newspapers.

When you as an advertiser will put up a Display Advertisement, you will have to choose between two segments of the newspaper. The next two terms will tell you about those segments. They are:

3.Main Newspaper – The main publication, usually published daily or weekly.

4.Supplement – It is an added segment that generally doesn’t get published daily but on a specific day every week. It contains additional news, articles, and most advertisements.

The next three terms that you need to know are the three different types of advertisements. Namely below:

5.Classified Text – Also known as Run-On-Line. The Ad appears in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed.

6.Classified Display – Classified Display Ad is more visually appealing ads, allows customized font, color, logo, or image. It appears in the classified section.

7.Display Ads – Display ads are premium advertisements appearing in the main newspaper and newspaper supplements and are generally placed by businesses promoting their goods and services. These are designed creative ads that are charged based on per sqcm.

The next term that I am going to tell you is very important, i.e., Edition.
8.Edition – The issue for one press run: home edition, state edition, final home edition, extra.For ex: Times of India has several state editions including Kolkata, Mumbai, e.t.c.

To put up the ad on your required date you have to know the next term, that is Deadline.

9.Deadline – A time by which the ad booking and the payment must be done, to make it appear on the required date.

In the case of classified advertisements, there are several different categories. The next few terms are some of those categories that people often get confused about.

10.Obituary – A biographical ad of a deceased person printed in the newspaper shortly after the death is announced.

11.Situation Wanted – Advertisements where you are an advertiser who is offering service to the people or organizations that need your service.

12.Situation Vacant – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.

Some other important terms that you must know are:

13. Logotype – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.
14. Column – The arrangement of horizontal lines of type in a newspaper. In the case of display or Classified Display ad formats, knowing the concept of column is important as the size of the ad can be changed based on the size of the columns of that paper.
And the last Term, knowing which can change you as an advertiser is releaseMyAd.
15. releaseMyAd – An INS accredited online ad booking portal, expertised in ad booking and amazing customer service. Through releaseMyAd you can book advertisements for almost all the reputed newspapers that get circulated in India at the lowest cost possible.

If you have read all the words mentioned above, you must be confident enough by now to place your advertisement as you already know pretty good about newspaper ads. So, now what are you waiting for ? Go ahead, visit https://www.releasemyad.com/newspaper-advertisement and book your ad through releaseMyAd. In case you face any kind of problems, feel free to call at 9830629298 or you can also have a chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

Choose releaseMyAd for your ad booking and transform yourself from a mere advertiser to a SMART Advertisers.