We live in a world where ads are everywhere. Every day, we are bombarded by dozens of advertisements of a variety of products and services – from billboards, hoardings, television, radio and even our mobile phones. However, do all of them manage to grab our attention? Certainly not.
Even as technology has advanced in leaps and bounds in recent years, one would have expected printed advertisements in newspapers to have lost their importance, but that is indeed not so.
In a country like India, where newspapers are regarded as authentic and reliable sources of all the latest news as well as a host of information on a range of topics, there is plenty of promise for newspaper advertisements.
Let’s take a closer look.
Newspapers do not simply deliver the news to the people. They contain important updates and other information that is relevant to the general public. They provide a platform for opinion pieces as well as editorial content, as well as a platform for people to get their messages across to their respective audiences in the form of classified advertisements.
Even though there is an abundance of information available on the internet, which is all easily accessible in just a few clicks or screen taps, such information is not available in a structured manner, and a large portion of it has not been verified for accuracy. In the case of newspapers, however, articles and other information are presented in a structured and organised way. Moreover, each and every article must be thoroughly verified and fact-checked before being sent for printing.
Studies have shown that newspaper advertisements have a higher convincing power than radio or television advertisements, and there is a much higher likelihood that someone who reads an advertisement will make a purchase. Printed advertisements in newspapers, therefore, have the ability to do more to uplift a brand’s image.
In other words, by booking newspaper classified ads, you will be able to gain a greater exposure for your brand. releaseMyAd is here to help you book your ads in the newspapers of your choice. Being the largest self-service online ad booking platform in India, releaseMyAd is proud to offer you an ad booking experience like no other. Book your newspaper classified advertisements through releaseMyAd and avail of the lowest ad rates anywhere!