Don’t Underestimate the Potential of Newspaper Advertisements!

The invention of the internet has revolutionised the way human beings communicate, interact, consume information as well as advertise. Nowadays one would be hard pressed to find a person without a smartphone, leave alone somebody not being glued to one. 

The ability to access all the information available in the world through a compact handheld device has driven major transformations in lifestyles over recent years. In this age of instantaneous information, it was only expected that people would prefer to keep updated with the latest news from around the world as well as the hottest stories and trends in their fields of interest from their personal electronic devices.

Newspapers and magazines have increasingly chosen to offer digital editions of their respective publications as well as exclusive online-only content that people can view on their website or access through the publication’s mobile app. Other publications, meanwhile, have put up paywalls making purchasing an online subscription necessary to access their content. 

A natural consequence of this digital revolution was the huge disruption to the print media industry. In a hyperconnected world, digital media is without a doubt the way of the future. 

But wait. There is more.

Around the world, and especially in India, the importance of print media still remains strong. In India, the humble newspaper has always been a staple at breakfast time, tea time, or just about any time of the day when one feels like reading. The newspaper is regarded as a lot more than just a bunch of folded sheets of paper with text. Newspapers are considered to be among the most authentic sources of news as well as information on a wide assortment of topics. 

Newspaper Advertisement

That being said, advertising in newspapers is still big business in India today. Newspapers being publications that offer a rich assortment of content for readers of diverse interests to enjoy, are ideal channels for advertisers to reach out to audiences at large. Newspapers have a dedicated section for classified ads, as they are among the most popular forms of advertising today. These ads are arranged on the basis of ad categories such as matrimonial, education, property, recruitment, etc., making it easy for people to find what they are looking for.

releaseMyAd is a veteran in the online ad booking industry. With more than a decade of experience in this field, releaseMyAd has gained tremendous expertise and industry insights, making the process of ad booking a breeze for you. releaseMyAd is India’s largest self-service online ad booking platform and you can have your newspaper advertisement booked within minutes. To book your online advertisement in newspaper, look no further than releaseMyAd. releaseMyAd, with its strategic ad placement techniques and a network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements. 

A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India. 

Advertise in Newspaper

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Ads in Newspaper

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced. 

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

Newspaper Advertising

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated. 

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

How Much Does it Cost to Advertise in a Newspaper?

Newspaper advertisements are the most cost effective way to reach different age group people. Newspaper advertising is the most old and traditional way in the industry of advertising. It can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. Newspapers are the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and the internet.

Newspaper Advertising Cost

Advertisement cost in newspapers depends on various factors like, advertisement size, insertion, enhancement applied, edition, category, page preference, circulation, readership etc.

  • Ad Size: When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of “column inches” of your ad, which determines the ad’s cost. 

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. 

For example, Anandabazar patrika and Times of India are charged by per character and line respectively. Payment of 10 words is base rate To publish an classified text ad in  Malayala manorama.

 If it is classified display then it will be charged on the basis of per sqcm. Cost will be little higher  because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper page. 

Newspaper Advertisement
  • Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that a one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.

For example, releaseMyAd provides Book 2 Get 2 Free and Book 3 Get 3 Free offers for one of the Times of India matrimonial packages.

  • Enhancements: Applying  enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for. 

Eg; Colour and tick charges are 20% and 12% respectively of your ad cost for Times of India in releaseMyAd.

  • Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page erc.
  • Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, a Times of India, recruitment 5 liner ad for Delhi will cost you RS 5000/- plus GST.

  • Edition/ Category: In a particular newspaper ad rate can vary according to, in which edition, i.e; geographic area or place and under which category, for eg; matrimony, recruitment or business, the ad is getting published. 

Eg; a 10 word Malayala Manorama business ad for Kochi with underline enhancement will be charged Rs 1470/-+ 15% of the ad cost for underline +5% GST= 1776/-.

  • Readership: Readership is an estimate of how many readers a publication has. More readership. Dainik Jagran leading the list of readership with 20.258 million readership rate in India.The more readership rate of a newspaper, cost will be more higher of publishing an ad in that particular paper.

Eg, an Display 4X4 obituary ad for Dainik Jagran Delhi will cost you 300/ sq cm plus 5% GST.

Still worried about getting rates and booking procedures for your newspaper ads? There was a time when advertisements were booked by going to the newspaper office personally and manually filling up the form, waiting in the queue and rushing on deadlines. Now in the era of the internet you can book any advertisement in your preferred newspaper online in a few minutes. When it comes to online advertising, from booking procedure to getting rate and payment, for everything your one stop solution is releaseMyAd, which is the number one online advertisement booking platform. For booking information you can call or chat with our extremely helpful customer care executives who are always ready to assist you regarding your every little query. You can make payment by any of the online transaction systems like debit card/credit card or net banking after completion of ad booking. While booking with releaseMyAd one can check the status of their advertisement with their unique ad id number. To know a bit better about newspaper ad booking call at our helpline number 9830629298 or write us to book@releasemyad.com.

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

  • Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

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  • Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

  • Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

  • Focus Date
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A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

  • Ad Format
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Now there are 3 types of ad formats:  classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.