Advertising may be defined as the practice or the methods through which attention is brought to a product, service or information. Advertising has been in existence for a very, very long time, with the earliest known forms of advertising being in the form of lost and found advertisements on papyrus in ancient Greece and ancient Rome, as well as rock paintings which have been discovered in several parts of Asia, Africa and South America.
Even though the digital revolution has transformed the way we do things in our day-to-day lives, the newspaper still remains an integral part of contemporary lifestyles. One may have considered the possibility of newspapers becoming obsolete due to the way modern day gadgets provide all the information in the world at one’s fingertips, and the sheer abundance of information available on the internet making newspapers redundant.
However, the importance of the newspaper in the field of advertising remains undiminished. Correspondingly, the number of advertisements being placed in newspapers has not dropped either. It may come as a surprise to some people, but newspapers are often the first channel that brands think of when selecting their advertising channels to promote their products and services.
In addition to the latest news stories, newspapers provide readers with a whole lot more. They provide valuable content and a host of useful information on a range of topics. The popularity of newspapers for advertising, therefore, is only natural!
Even though there is virtually no limit on the information one can get online, much of this information is not available in a structured manner. What is more, it is also difficult to ascertain how much of this information is accurate.
As regards newspapers, however, every single story and item is thoroughly fact-checked for accuracy, and the entire piece is rigorously cross-checked for grammatical or typographical errors. In other words, there is an entire verification process that is done before a newspaper is sent for printing. What this means is, newspapers provide information that is authentic and reliable.
Newspapers contain stories and articles for people of varied tastes and interests, and it would not be an exaggeration to say that they have something for everyone. Advertisements in newspapers too serve to inform people, make them aware and also call them to action.
All of these are just a few of the reasons for the continued popularity of newspaper advertisements today. Book your newspaper classified advertisements through releaseMyAd and gain a greater following among your desired target audience. Being the largest self-service online ad booking platform in India, releaseMyAd offers you an ad booking platform that is user-friendly and comprehensive. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest ad rates for all your advertising needs.