Tag: advertisement in news papers

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Addicted to Newspaper Ads? Us Too. 5 Reasons We Just Can’t Stop

From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked. 

  1. Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas. 
  2. Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
  3.  Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper,      locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time. 
  4. People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness. 
  5. Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact. 
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Factors To Consider In Newspaper Advertising

Newspaper Advertisement is one of the most affordable ways to reach thousands of people with a message. The best part of newspaper Ads is that they are creative and they increase awareness much efficiently. 

Despite evolving technologies, Newspapers are a favourite among readers. The availability of e-papers has widened the scope for readers to receive news feeds at any time of the day.

Studies suggest that in India, the revenue from various National and Local Newspaper Advertisements are supposed to increase in the upcoming years. Benefits offered by newspaper Ads are worth considering during media selection. 

Optimum Factors to consider while booking Newspaper Advertisements are : 

  1. Calculate a Budget – The price of an Advertisement changes among the newspapers. It may sometimes be wise to spend more but in general, it is a good decision to contain your expenditure within the budget. 
  2. Circulation of Newspapers – Newspapers with a good amount of readership would be beneficial to inform the Customers about who you are and what are you offering. Local, as well as national newspapers, can be mutually employed as per the needs of your Business. 
  3. Target Audience – Knowing your Customers is foremost to create a successful Ad strategy. The fate of your entire effort shall depend on how aware you are of the Customers and their concerns. 
  4. Ad Type – How do you want your Ad to look like? Would it be a Text Ad or a Display Ad? Text Ads are low in cost but productive. People choose this format due to their simplicity. Display Ads, on the other hand, are creative and their positioning can expand the chances of seeing them more. Classified Display Ads are box Ads on the Classified page. You may get to design and publish your own matter for Classified Display and Display Ads. 
  5. Ad Content – Use shorter sentences, keep the matter simple and fun to read. Be truthful about what you write. The concept of the Inverted Pyramid would be very helpful in constructing the Ad. Do not forget to add Call-to-Action statements.

If you get an idea of the factors that you should consider before booking an Ad then you could try booking one by yourself. releaseMyAd helps you plan, create, and book Ads in a short time. 

To speak to us, please call 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm) at your convenience.

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10 Surprising Facts About Newspaper Ads

Newspapers have been a part of our lives for many decades. They not only bring us news from over the World but also several Advertisements that are informative and fun to look at. Irrespective of all the innovations and the hypes, Newspaper Advertisements are doing well and are predicted to do better in the future.

Among the many talents possessed by a Newspaper, let us look at the top ten.

  1. Growth: It has got a good chance in the years to come. The Print Media is trying out several ideas to understand the needs and interests of the Advertisers for a more customized approach. It is going into depths of consumer behavior to find ideas for diversifying its business.
  2. Reach: It can reach a wider readership base as compared to the Digital Media especially in the developing areas where people have low connectivity to the internet.
  3. Targeting better: Targeting a specific group or strata of readers can be better done with newspapers. Audiences belonging to the high classes of the society reading premium newspapers can be targeted differently than people reading more affordable papers. Both the groups can be targeted separately with separate tactics.
  4. Trustworthiness: Newspapers are more trustworthy for the people instead of news received from social media due to the circulation of false news everywhere. Plus, a news printed on a sheet of newspaper is created with great precaution which would avoid misleading information for the sake of their own goodwill. 
  5. E-Versions: The electronic versions of newspapers are equally popular among the readers as the social media but with added transparency and credibility. With the introduction of e-papers, newspapers are seeing a rise in their revenue.
  6. Emotional connection: A lot of the customers are emotionally connected to reading newspapers everyday in the morning. It is a kind of ritual in many households. The readers cannot start their day without reading a newspaper in the morning.
  7. Ad types: Customers can post their Ads in different formats in a Newspaper according to their budget constrictions. It can be a simple Run on Line Ad or a more detailed Display Ad that can convey their messages effortlessly.
  8. Cost Effective: Newspaper Advertisements are more cost effective than advertisements on digital platforms. 
  9. Creative: Newspaper Ads can be very creatively composed with attractive images, fonts, logos, Colors. The other platforms are not as engaging as this one.

Look at how the Car has been accommodated on the page. This is the creativity that one can use in newspapers.

10.Flexibility: Advertisements on newspapers are extremely flexible, they can be changed instantly if a particular plan does not work or is not able to generate interest and leads.

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Advantages Of Online Newspaper Ad Booking Over Offline

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process.

Let’s discuss about advantages of online newspaper ad booking over offline :

1) The ad rates are directly available whereas through offline advertising rates for different categories have to be taken from third parties popularly known as booking agents.

Ad in Newspapers

2) Some popular online ad booking websites like releaseMyad allows you to view your ad before it is published in the newspaper whereas through offline advertisements you have to wait for the ad to be published to view your ad.

3) With the help of online ad booking websites like releaseMyAd you can create your own advertisement with the help of user friendly tools available like for ex. Sample ads.

4) Booking Newspaper ads online can save your time & effort.

5) Online ad booking is a more cost effective way of giving advertisements than that of traditional booking systems.

6) You can easily Book your advertisement for multiple newspapers at the same time using an online ad booking system.

7) Online ad booking system provides various discounted packages for different newspaper editions making the ad cost effective.

8) If you want to make necessary changes after booking an ad it is only possible if you book your newspaper ad through online ad booking sites.
To know more details of the online ad booking process then Mail us at book@releasemyad.com, or call us on 09830629298. We are always there to help.

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Why We Love Newspaper Ads (And You Should, Too!)

Newspaper advertisements are still highly regarded as an effective medium for print advertising. Still our elders and even the younger generation lean on newspapers because it has an emotional connection and a sense of authenticity. Still at the age of social media flowering, most people consider newspapers the most genuine source of news.So when an advertisement of a certain product or service is published to one’s favorite newspaper then it’s the mind and heart more effectively. Here I am trying to discuss why still now love and depend on newspaper advertisements.

  • When it comes to cost effectiveness, newspapers are the best medium of advertising. It is easy for people from any financial background to afford to publish an advertisement in a newspaper if necessary. Its low booking cost and easy Classified text ads can get published on paying less than 100 rs also. So it is a big advantage and one of the reasons why we love newspaper advertisement so much.
  • Newspapers have still now holding its place in the advertising business despite its new competition, digital media.  The very important reason behind it is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you skip an advertisement in Facebook while scrolling your newsfeed, there is a very less chance that you can revive that later. But if you want to see or refer anything to someone after a few days that particular you can easily mention the newspaper name and page number in order to get the access. 
  • Publishing advertisements category wise  helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. eg, make sure that if you are running a beauty parlour and want to publish an ad for its promotion then your ad must be published under the ‘service’ category instead of ‘business’. Otherwise it can create confusion among the readers or consumers regarding the call of action.This also harm the image of the newspaper. releaseMyAd has all the leading dailies of India listed under its portal and there are guidelines for choosing the category as well. So without wasting time visit our page for an effective newspaper ad-  https://www.releasemyad.com/newspaper-advertisement
  • For legal purposes such as a name change or court notice. Newspaper advertisements are a must. In case of name change it is mandatory to publish the announcement in a English and Hindi newspaper. No other medium can get the job done in the case of legal affairs. 
  • Newspapers are more trustworthy to the readers than other Advertising platforms. For people searching for a life partner, newspapers are still the most popular medium to advertise. Because people think it is more genuine than other dating apps or matrimonial portals.
  • People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in the newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. 
  • The oldest and traditional medium of advertising is not stuck in a time frame, with the emergence of the internet it has its e-paper version now which is very popular among youngsters which gives the digital experience anytime anywhere.  
  • Lastly, clients can avail different ad booking formats like classified text, classified display and display according to their necessity and budget. Display ads are perfect for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more suited.

So after reading all these if you have made your mind to publish your advertisement in newspaper and have queries regarding ad booking procedure or payment, please feel free to call or WhatsApp releaseMyAd’s helpline number 9830629298 or you can chat with our customer care executives 24*7.