Newspaper Advertisement is one of the most affordable ways to reach thousands of people with a message. The best part of newspaper Ads is that they are creative and they increase awareness much efficiently.
Despite evolving technologies, Newspapers are a favourite among readers. The availability of e-papers has widened the scope for readers to receive news feeds at any time of the day.
Studies suggest that in India, the revenue from various National and Local Newspaper Advertisements are supposed to increase in the upcoming years. Benefits offered by newspaper Ads are worth considering during media selection.
Optimum Factors to consider while booking Newspaper Advertisements are :
- Calculate a Budget – The price of an Advertisement changes among the newspapers. It may sometimes be wise to spend more but in general, it is a good decision to contain your expenditure within the budget.
- Circulation of Newspapers – Newspapers with a good amount of readership would be beneficial to inform the Customers about who you are and what are you offering. Local, as well as national newspapers, can be mutually employed as per the needs of your Business.
- Target Audience – Knowing your Customers is foremost to create a successful Ad strategy. The fate of your entire effort shall depend on how aware you are of the Customers and their concerns.
- Ad Type – How do you want your Ad to look like? Would it be a Text Ad or a Display Ad? Text Ads are low in cost but productive. People choose this format due to their simplicity. Display Ads, on the other hand, are creative and their positioning can expand the chances of seeing them more. Classified Display Ads are box Ads on the Classified page. You may get to design and publish your own matter for Classified Display and Display Ads.
- Ad Content – Use shorter sentences, keep the matter simple and fun to read. Be truthful about what you write. The concept of the Inverted Pyramid would be very helpful in constructing the Ad. Do not forget to add Call-to-Action statements.
If you get an idea of the factors that you should consider before booking an Ad then you could try booking one by yourself. releaseMyAd helps you plan, create, and book Ads in a short time.
To speak to us, please call 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm) at your convenience.