Factors To Consider In Newspaper Advertising

Newspaper Advertisement is one of the most affordable ways to reach thousands of people with a message. The best part of newspaper Ads is that they are creative and they increase awareness much efficiently. 

Despite evolving technologies, Newspapers are a favourite among readers. The availability of e-papers has widened the scope for readers to receive news feeds at any time of the day.

Studies suggest that in India, the revenue from various National and Local Newspaper Advertisements are supposed to increase in the upcoming years. Benefits offered by newspaper Ads are worth considering during media selection. 

Optimum Factors to consider while booking Newspaper Advertisements are : 

  1. Calculate a Budget – The price of an Advertisement changes among the newspapers. It may sometimes be wise to spend more but in general, it is a good decision to contain your expenditure within the budget. 
  2. Circulation of Newspapers – Newspapers with a good amount of readership would be beneficial to inform the Customers about who you are and what are you offering. Local, as well as national newspapers, can be mutually employed as per the needs of your Business. 
  3. Target Audience – Knowing your Customers is foremost to create a successful Ad strategy. The fate of your entire effort shall depend on how aware you are of the Customers and their concerns. 
  4. Ad Type – How do you want your Ad to look like? Would it be a Text Ad or a Display Ad? Text Ads are low in cost but productive. People choose this format due to their simplicity. Display Ads, on the other hand, are creative and their positioning can expand the chances of seeing them more. Classified Display Ads are box Ads on the Classified page. You may get to design and publish your own matter for Classified Display and Display Ads. 
  5. Ad Content – Use shorter sentences, keep the matter simple and fun to read. Be truthful about what you write. The concept of the Inverted Pyramid would be very helpful in constructing the Ad. Do not forget to add Call-to-Action statements.

If you get an idea of the factors that you should consider before booking an Ad then you could try booking one by yourself. releaseMyAd helps you plan, create, and book Ads in a short time. 

To speak to us, please call 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm) at your convenience.

Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

Advantages Of Online Newspaper Ad Booking Over Offline

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process.

Let’s discuss about advantages of online newspaper ad booking over offline :

1) The ad rates are directly available whereas through offline advertising rates for different categories have to be taken from third parties popularly known as booking agents.

Ad in Newspapers

2) Some popular online ad booking websites like releaseMyad allows you to view your ad before it is published in the newspaper whereas through offline advertisements you have to wait for the ad to be published to view your ad.

3) With the help of online ad booking websites like releaseMyAd you can create your own advertisement with the help of user friendly tools available like for ex. Sample ads.

4) Booking Newspaper ads online can save your time & effort.

5) Online ad booking is a more cost effective way of giving advertisements than that of traditional booking systems.

6) You can easily Book your advertisement for multiple newspapers at the same time using an online ad booking system.

7) Online ad booking system provides various discounted packages for different newspaper editions making the ad cost effective.

8) If you want to make necessary changes after booking an ad it is only possible if you book your newspaper ad through online ad booking sites.
To know more details of the online ad booking process then Mail us at book@releasemyad.com, or call us on 09830629298. We are always there to help.

Why We Love Newspaper Ads (And You Should, Too!)

Newspaper advertisements are still highly regarded as an effective medium for print advertising. Still our elders and even the younger generation lean on newspapers because it has an emotional connection and a sense of authenticity. Still at the age of social media flowering, most people consider newspapers the most genuine source of news.So when an advertisement of a certain product or service is published to one’s favorite newspaper then it’s the mind and heart more effectively. Here I am trying to discuss why still now love and depend on newspaper advertisements.

  • When it comes to cost effectiveness, newspapers are the best medium of advertising. It is easy for people from any financial background to afford to publish an advertisement in a newspaper if necessary. Its low booking cost and easy Classified text ads can get published on paying less than 100 rs also. So it is a big advantage and one of the reasons why we love newspaper advertisement so much.
  • Newspapers have still now holding its place in the advertising business despite its new competition, digital media.  The very important reason behind it is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you skip an advertisement in Facebook while scrolling your newsfeed, there is a very less chance that you can revive that later. But if you want to see or refer anything to someone after a few days that particular you can easily mention the newspaper name and page number in order to get the access. 
  • Publishing advertisements category wise  helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. eg, make sure that if you are running a beauty parlour and want to publish an ad for its promotion then your ad must be published under the ‘service’ category instead of ‘business’. Otherwise it can create confusion among the readers or consumers regarding the call of action.This also harm the image of the newspaper. releaseMyAd has all the leading dailies of India listed under its portal and there are guidelines for choosing the category as well. So without wasting time visit our page for an effective newspaper ad-  https://www.releasemyad.com/newspaper-advertisement
  • For legal purposes such as a name change or court notice. Newspaper advertisements are a must. In case of name change it is mandatory to publish the announcement in a English and Hindi newspaper. No other medium can get the job done in the case of legal affairs. 
  • Newspapers are more trustworthy to the readers than other Advertising platforms. For people searching for a life partner, newspapers are still the most popular medium to advertise. Because people think it is more genuine than other dating apps or matrimonial portals.
  • People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in the newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. 
  • The oldest and traditional medium of advertising is not stuck in a time frame, with the emergence of the internet it has its e-paper version now which is very popular among youngsters which gives the digital experience anytime anywhere.  
  • Lastly, clients can avail different ad booking formats like classified text, classified display and display according to their necessity and budget. Display ads are perfect for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more suited.

So after reading all these if you have made your mind to publish your advertisement in newspaper and have queries regarding ad booking procedure or payment, please feel free to call or WhatsApp releaseMyAd’s helpline number 9830629298 or you can chat with our customer care executives 24*7.

7 Answers to the Most Frequently Asked Questions About Newspaper Ads

Though India is getting digitalised, newspaper advertising is still very popular and considered to be accepted in every financial background. It has its reach in every corner of the country either metro cities or remote villages. With the experience of working in the number one newspaper advertising agency of India, i,e; releaseMyAd, I came to know about the most frequently asked questions of people regarding placing a newspaper advertisement. So here I am trying to give some effective answer of those.

  1. Kindly brief the process of booking advertisements online?

Online advertisement booking via releaseMyAd is the most convenient option in terms of process and payment. Here I am giving the link of the website and visiting the page you ll get to know all the information about newspaper ad booking cost and procedure. You have to follow 3 simple steps to get your advertisement booking done. They are, selecting the newspaper, category and edition, then composing the ad matter with specific tools and lastly selecting the ad release date and making the payment. If you face any issue about ad creative we have our expert design team to help you out with that.

2. I need to publish a full page ad in Anandabazar Patrika, can you please help me with the rates and payment mediums?

To publish a full-page ad in Anandabazar Patrika visit the Anandabazar Patrika Display Ad booking page, choose the preferred supplement or the main edition, specify the location, ad size as full page and check out the rate chart of your display ad, by clicking on the Ad Rate button. The total cost of your advertisement will depend upon the size of your display ad along with its placement (front/ back/ third/ fifth page). We are happy to let you know that we do not charge anything extra from you for booking ads in any Indian newspaper. Instead, we offer you several pay packages with huge discounts.

3.What are the payment options you have? 

There are two alternatives to pay for our booking service. You can either make the transaction online (Debit Card/ Credit card/ Net banking) or check or cash deposit online as per your convenience. As soon as we receive your payment you will get a confirmation from releaseMyAd.  

4. Is there any document required to publish a Name Change advertisement? 

 Yes. For publishing a name change advertisement in any newspaper a notarized affidavit is must. Six months older affidavit is not acceptable in the caste of Name change advertisement.

5. I am not internet savvy. Can you book an ad on my behalf?

 We will be happy to help you anytime. But you can easily book your advertisement by yourself by following 3 simple steps. For a complete and easy tutorial on how to book an ad on releaseMyAd visit our website page. If you still want us to book an ad on your behalf then you will have to provide us with the ad matter that you want to publish. Once the booking is created, we will send you a booking id through an email where you will be able to see the details and can make the payment instantly. You can make the payment either online (Credit/ Debit Card and Net Banking) or through offline mediums (i.e. through Demand Draft, Cheque or Cash collection). Along with the same, we will also send your logging details so that you can log onto your account anytime to check the status of your ad or to book ads in future.

6. I would like to place an ad in the Times of India. Please inform me of the payment method for individuals in the United States.

To book your ad please visit the TOI Releasemyad Booking website and you can start with your booking here. If you need help with the steps that you need to follow while booking the ad, then please take a look at our Online Booking Tutorial page. This will help you to book the ad successfully without any trouble. 

For abroad transactions, you can always make your payment by the Online by your Credit/Debit card. In case you’re not a card holder or if your card is not working, we suggest you to make the payment by Wire Transfer (Bank Transfer) to our US Account in Chase Bank. The cost can be calculated in Dollars and the details can be mailed to the customer. He/ She can either make an online transfer or deposit a cheque in the Chase Bank.  If the customer books the ad costing more than Rs. 2000 (INR), $15 will be charged extra as bank charges.

Bank Details (Chase Bank):

Account Holder Name: Sharad Lunia

Bank Name & Address: JP Morgan Chase Bank, N.A., Park Avenue, New York, NY 10017

Bank Number / ABA#/ Routing Number: 021000021

Account Number: 151113598665

7. Is it necessary to book a death certificate or any sort of document to book a remembrance advertisement?

Generally, it is not necessary for remembrance advertisement but certain publications like Malayala Manorama can ask for a Death certificate if they want. If any other questions popping into your head please feel free to call or WhatsApp in this helpline number 9830629298 or you can chat with our customer care executive which is open 24*7. Otherwise, you can also write to us at book@releasemyad.com.