Tag: advertise in newspaper

Posted on

How to design a newspaper ad?

Designing is very important for marketing. It is similarly a very important part of the Advertising process. Experts say that spending money, time, and effort for designing never gets wasted. It always gets you expected feedback if done properly. As the days passing by designing is becoming a more integral part of the communication process. 

Following the new trends of newspaper advertisement, whether it is a print ad or it is an audiovisual ad, content is playing a major role. It is getting used as a weapon to attract more viewers and turn their minds. Also, effective planning and designing of Ad content proved to be a successful instrument for increasing the number of potential consumers and their brand loyalty. Thus, the content has become that one major factor using which every company is fighting to get distinguished and stand outside the box.

Nowadays, advertising is not just filling up facts in the ad spaces. It is more of the content with which your readers will be able to connect. For eg: I hope most of us have seen the print ad of Fevicol which was showing the Jai-Veeru Jodi of famous Indian Movie “Sholay”. To Indians, this Jodi is everlasting and unbreakable and that is exactly the concept that Fevicol used to promote its product as the strongest adhesive in the market. 

Maybe this is why after the existence of so many other dairy companies, Amul is the Best known in India. It never fails to come up with new ad illustrations in case any happening in the society, be it Narendra Modi getting elected as the president or be it Sachin Tendulkar scoring a century. 

Ads in Paper

Designing is just not creating a graphic using colors, texts, and logos. Even in the case of Classified advertisements as well it is really important to design your texts properly. Your text arrangement should be short, crisp, and apt. to pass a clear message to the readers. Texts will obviously vary from category to category but the arrangement must be effective based on that. Inclusion of proper details as in mobile number, Qualification, e.t.c. can make the advertisement effective. If the ad is booked through releaseMyAd you can get complete assistance for forming an effective text ad.

Posted on

A Look Into the Future: What Will the Newspaper Advertising look like in 10 Years?

In India newspaper advertising holds back hundreds of years. Newspaper advertising which is the oldest and the largest form of print media advertising has been the most reliable and prefered source of Advertising to businesses and individuals as well as the government.

Facing a tough competition with television and radio, Newspaper Advertising has made its way to the present. With digitalization, competition arises from social media advertising, digital ads are everywhere, aren’t they? Reaching the younger and more advanced generation who do not prefer reading newspapers is by advertising in alternatives.

Advertising on Newspaper
Classified ads in newspaper icon in outline style isolated on wh
  • Poor quality and response: Newspaper Advertising is disappearing and replaced with more visually appealing digital ads, with a greater emphasis on clean layouts and graphic design. People have stopped reading newspapers and have switched to television, mobile apps etc.
  • Life over the internet and social media: How many of you see people reading newspapers rather than sticking to their smartphones? Almost negligible, right? With few clicks, people get what they are looking for, surfing the internet for every single information has led to almost negligible people reading newspapers and hence even fewer placing ads on it.

There are a variety of opinions on what the future holds of Newspaper Advertising. Some are of the opinion that an emerging economy like India is definitely a growing market for the newspaper industry with matured and ever-growing literate readership, while others say that the future is dark and will fade away. But since we are concerned about 10 years from now, it is certain that Newspaper Advertising is going to survive and grow.

Few reasons why Newspaper Advertising is not going to fade, not now and not 10 years from now!

  • Cost-effective solution: Newspaper Advertising is one of the cheapest forms of advertising for small businesses and individuals. Certain government norms hold companies to give an ad in Newspaper for its reliability and authenticity.
  • E-papers and websites: When paid for advertising over newspapers, your ad appears on hard copy of Newspaper as well as the e-version. Isn’t it appealing?
  • Easiness of booking: Booking the ad online for Newspaper is simplest. Book the ad through releaseMyAd, India’s no. 1 online ad booking agency. You can book the ad in a 3 step process by sitting at your place by just a few clicks.

Newspaper advertising is gonna last and hence take advantage of offers and packages and book your ad right now.

Posted on

Do You Make These Simple Mistakes In Booking Newspaper Advertisement Online?

Now newspaper advertising might be an easy breezy experience with releaseMyAd. But as its super easy we sometimes tend to make a few silly mistakes along the way. 

Here are some simple mistakes you or any advertiser tend to make while booking a newspaper ad online.

Advertise on Newspapers

Selecting the wrong category

The newspaper often tends to give you several categories as well as a subcategory to choose from while putting out an advertisement. this one hand gives you more options to choose from making you select category closer to your ad matter making it more relevant but on the other hand, it can make you overwhelmed with options more than needed which as a result makes you choose the wrong category or subcategory for your ad matter.

This affects your response as well as may delay your publishing due to the wrong selection.

  • Forgetting to attach documents

Not all but a few types of advertisements require proper documents to be attached and upload along with your ad while booking the ad online. This leads to a lot of advertisers forget to do so. As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.

  • Contact details

Now let’s come to the most common mistake done by advertisers again & again. Forgetting to give contact details in your ad matter. Any advertisement is given without a contact detail information simply leads to wastage of your money invested in the advertisement. No matter how well your ad catches readers attention without an action button you will never be able to have a responsive ad campaign.

  • Information mismatch

Sometimes in ads requiring documents, it is seen that the ad matter doesn’t match the information written in the provided document. The mismatch may be a simple spelling error to a completely different document provided.

  • Selecting the wrong package

releaseMyAd is known for its discounted package selection. With over 2000+ packages to choose from you can make this mistake pretty easily. For instance, it is seen several times than many while booking a property ad for times of India Chennai users end up selecting the ‘only rental’ package instead of the general for sale package for Property >For Sale category and vice versa.

This among many are a few simple mistakes you may make while booking an online newspaper advertisement and can easily be avoided by taking a little help from releaseMyAd executives in any step of confusion on your online ad booking journey.

Mail us at book@releasemyad.com, or call us on 09830629298.

Posted on

Identifying the Relevant Factors in Newspaper Advertising Effectiveness

The proper effectiveness of any affair shows the required results. Thus, it is relentlessly tried by one and all to make their activities enough effective to show the change. But effectiveness doesn’t come easily. It is very important to identify the relevant factors that bring effectiveness to a job done. There are very few things that can change the design of the plate and make it effectively stand out of the box, but only if identified efficiently.

Similarly, it is very important for you, being an advertiser, to identify and utilize the relevant factors that can boost up your newspaper ad‘s effectiveness. Despite being any chosen format, three things can make your ad far more effective than before. They are :

  • Effective Content
  • Effective Newspaper
  • Effective Positioning of the ad in the paper.
Ads on Paper

Firstly, having effective content is important to attract readers. If you have a clear understanding of what your requirements are, that you want back from the advertisement, then make the message clear to guide your readers until the fulfilment of your requirements. The ad space booked by you is all yours. In the case of Display and Classified Display, play with pictures, colours, texts, e.t.c to make the design pass the message and help your readers connect to it. Whereas, in the case of Classified Text ads, Text is the only power that you have. To make your ad stand out, use enhancements, such as Colour Box, Ticks, Bullets, e.t.c to make your ad visibility more. Also, make your ad’s text matter composition as effective as possible.

Newspaper Classified Ads

Secondly, Selecting the correct newspaper can make a lot of difference in the case of the reach and feedback of the advertisement. A newspaper can be chosen based on the type or category of advertisement, target groups’ geographical area, and the circulation figure of the newspaper. 

Thirdly, Publishing ads on the correct days helps to get the attention of the exact target group. Different newspapers have different focus days for different categories like Business line has focus days for recruitment ads for all days except Sunday, whereas, Times Of India has focus days for recruitment on Wednesday and Sunday. These focus days are selected after surveying the readers’ behaviour intensely. Thus, you can get the maximum readership if your ad is published on focus days.
There are a lot more that can make your ad more effective and increase its visibility that will fetch you the best results but to know those you have to give a call to 9830629298 or visit https://www.releasemyad.com/newspaper-advertisement to book your advertisement space. releaseMyAd just not makes your ad effective but also makes you smart as an advertiser.

Posted on

National vs Local Newspaper Advertising: Which Is Best?

News is always required so as newspapers. There are more than 100 newspaper publishers whose publication gets circulated daily. Some lead the market with very high circulation and some maintain a subtle number but the news story which is written in the newspaper is important irrespective of the publication. News stories are not something that differentiates between the newspapers, though the writing quality of a news story can. But something else that majorly differentiates between publications is the covered area by circulation. 

The newspapers that get circulated only in one city or state or maybe a very small region, is considered as a local newspaper by it’s readers. Whereas some newspapers have it’s circulation in most of the parts of the nation. Those are considered as the national newspapers by the citizens of the country. The best National newspaper that is leading the market currently is the Times of India. And some examples of regional newspapers are Anandabazar Patrika, Sambad, Gujrat Samachar, Sakshi, e.t.c.

It is really very hard to say which one is more effective. Because if National newspapers are highly circulated then local newspapers are more cost-effective. If National newspapers have specific language restrictions, then local newspapers are easier for the local people to understand because of it’s language. Both the papers are having some pros and cons. Thus, it will be really a weak way to decide on the paper considering whether it is national or regional.

The best thing is to decide the demographic and geographic requirements and then choose the paper based on that. Analyzing your ad purpose and content, and setting up feedback expectation can help you to make a better ad decision. If your requirements are high circulation or if you want to put up your ad in a language that is understandable nationwide, you should go for national newspapers.

In case your main focus is to get the message through the local people in your area, and that too in a very cost-effective way. It’s best to choose a vernacular language local newspaper.

Advertisers often prefer Local papers for Classified ads and national papers for Display Ads. But there is no such preferred rule or regular record. Classified ads also have been placed in national papers for better feedback and displays have been placed in local newspapers when based on the target group’s geographical area.

Wait, I’m this article is not over yet. Don’t you want to know how to book the ad or whom to contact? If you need the answer to these questions, scroll below to read.

releaseMyAd is the best solution for your ad booking. It is an online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.

Your one ad decision can change your future. So think not twice but as many times as you want before choosing a paper. Though giving these several thoughts is not required for choosing releaseMyAd. We have proved a lot and have more to prove in the future. Book your newspaper ad through us and make a note of an amazing ad booking experience.