Timing is Everything: Best Days for Advertising in Times of India

Originally launched as The Bombay Times and Journal of Commerce in the year 1838, The Times of India is a newspaper with a rich and storied past. The first edition of the newspaper was printed on the 3rd of November, 1838, and as of today, it is one of the premier English language news publications in India. Not only is The Times of India the oldest English language newspaper in India, it is also the second-oldest newspaper in the country that has consistently been published since the publication of its first edition. 

The Times of India is owned and published by the highly reputed media brand Bennett Coleman & Co. Ltd., of which the newspaper is its flagship publication. This media brand is also more commonly known as The Times Group. 

Loved by people of all ages, backgrounds and interests, The Times of India is a highly respected English language newspaper, catering to a large, loyal and engaged reader base. According to data from the Audit Bureau of Circulations, The Times of India is the third most circulated newspaper among all newspapers in the country. In the year 1991, the newspaper was ranked among the top 6 newspapers of the world by the BBC.  

It is estimated that, on any given day, The Times of India has more than 2.8 million copies of the newspaper in circulation on average. In each edition, The Times of India brings to its readers all  the latest news and top trending stories from the region, the rest of India and around the world. In addition to the news, the newspaper also comprehensively covers stories from several topics of interest, including business, technology, sports, entertainment, life and style, education and many more.

Ads in Times of India

This wide selection of content, as well as the in-depth coverage of all the news, makes The Times of India the ideal newspaper for advertising. Ad space in this newspaper is highly coveted, and knowing where and when to place an ad in TOI can make a significant impact on your return on ad spend. 

While it is true that newspapers are read by people every day of the week, the day of the week is a factor that affects the overall reach of a newspaper ad. Some ads appear in supplements of The Times of India, which are intentionally published only on certain days. These supplements include those related to education, careers, real estate, entertainment and even matrimonials. 

Weekends are also recommended days for publishing ads in The Times of India as more people are at home and have time to catch up on the news and current affairs, as well as read about various other interesting topics. 

Whatever your ad requirements may be, releaseMyAd is here to help you book your ad in The Times of India seamlessly and within minutes. With more than a decade of experience in the advertising industry, a strong network of advertising partners located across India and strategic ad placement techniques, releaseMyAd is proud to provide you the lowest ad rates anywhere.

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