Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.
Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?
Here are 5 ideas to increase the response rate of your ad.
- Contact Details
Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.
- Enhancements
Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!
- Newspaper Selection
Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.
- Focus Date
A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.
- Ad Format
Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!
To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.