newspaper ad online | Newspaper Advertising Encyclopedia

June 4, 2020June 4, 2020

Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties.

While planning a Newspaper Advertisement, try to include all these points :

Research: An in-depth analysis of your existing and potential customers will tell you how to proceed.

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action.

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project.

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants.

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads.

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

May 13, 2020May 13, 2020

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

Focus Date

A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

Ad Format

Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.

May 11, 2020May 11, 2020

The Biggest Problem With Newspaper Advertising, And How You Can Fix It

Newspaper advertising can be highly beneficial to promote your products, finding you the right employee or just to give a formal advertisement for legal purposes.

But as we shed light upon these pros of newspaper advertising lets us discuss the problems of this oldest advertising medium.

As you might know, 1/3^rd of the literate population reads a newspaper daily in our country. That seems a high number. But we must not forget that sadly even today India has a more illiterate population than literate. Hence there is a huge number of audiences you as advertisers are missing out on due to this reason. The solution is simply making the education mass grow more and more as a nation. But you as an advertiser can think of advertising in regional language papers more than a national one. Most Indian populations are more likely to know their mother tongue than English giving you an edge on readership number for your ad matter.

A single newspaper edition cannot cover the entire demographic of the country. A single edition of any newspaper can only cover one particular area where it is circulated. To fix this you can advertise in more than one edition of the same newspaper covering multiple destinations of your choice. With the help of releaseMyAd, you may also consider going for affordable discount packages allowing to cover more than 2 locations at once cost-effectively.

Other than this, newspapers, as we all know, have a really short shelf life. An ad printed in today’s edition is only relevant if the reader reads the newspaper today itself. Suppose he is to busy to even glance over it, forgets about viewing it the whole day your ad becomes irrelevant . to combat this you should advertise regularly and if that’s not possible you can opt for a front-page advertisement which can be costly but will grab the reader’s attention even if he forgets to read the entire paper that day.

Advertisements in a newspaper mean your ad will probably be printed along with editorial articles. but most newspapers also have a page dedicated only to advertisements known as the classified section. This allows readers to view ads in one glance giving them the convenience to find ads they were looking to view without reading the entire paper. Like a job seeker who might have only bought the paper to look at the current employment options, he could apply to, finding all the recruitment ads in one page makes it easier for his search.but on the downside with so many ads printed in a single sheet makes a clutter which influences the reader’s attention. To avoid this you can go for a display ad or full-page ads getting the full attention from the reader. Also just putting an enhancement helps your ad stand out in the clutter of a classified ad.

The digital medium has taken over our lives nowadays influencing almost every sector and advertising is no different. Social media ads and internet campaigns are growing noticeably in India and are giving a tough competition to this traditional advertising medium. Although they are new trending advertising mediums one must not forget even today newspapers hold the most readership and most advertised and trustworthy advertising platform. The high readership number should be taken advantage of as an advertiser to publish their ad matter and as for the internet ad competition its already being overcome through the e-paper concept which allows readers to see their newspaper on the internet without them purchasing the physical copy.

There are many problems as well as advantages of newspaper advertising and instead of overlooking the negatives we should embrace them and look for solutions to overcome them in this changing times of advertising.

Mail us at book@releasemyad.com, or call us on 09830629298.

May 9, 2020May 10, 2020

Newspaper Advertisement Booking: It’s Not as Difficult as You Think

The benefits of newspaper advertising are known to one and all. Credible information is spread to a wide audience through the medium of newspapers, thereby building up the confidence of the readers in the product or service advertised, ensuring greater demand.

Is it as difficult to book advertisements in newspapers as it used to be? Not any more! ReleaseMyAd comes to the rescue of such advertisers who wish to advertise but do not know how to go about it through 3 basic stages :

“Select Newspaper”
“Compose Ad”
“Dates and Payment”

BOOKING A CLASSIFIED ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a classified text advertisement, click on the “Book Classified Text Ad” option.

Alternatively, for booking a classified display advertisement, go for the “Book Classified Display Ad” option.

Continue with your ad format selected as “Classified Text Ad” under the Ad Type. At this stage, select the desired advertising category for your classified text advertisement.

The common categories available are – Matrimonial, Property, Recruitment, Business, Personal, Announcement, Astrology, Change of Name, Obituary, Share Certificate, Remembrance, Lost and Found, etc

Next, select the desired newspaper from the dropdown list available under the “Select Your Newspaper” tab and then select your desired edition.

Alternatively, you can choose your target location by selecting the state and city you wish to advertise in, under the “Target By Specific Location” tab and thereafter the list of newspapers widely circulated in the selected region is enlisted for you to choose from.

Once the selection of the newspaper is made, you will find plenty of ad packages to choose from, along with the chargeable rates on the basis of lines, words or characters in the intended ad matter.

Click on “Book Now” against the desired package and proceed to the screen for composing the ad.

In the “Compose Ad” section, you can define the subcategory for your ad (for better and specific responses against the ad) and then type the ad matter as desired, with the help of specimens of ideal ads under “View Sample Ads”.

As you type, the count of characters used and the estimated cost is displayed for you to decide if you still wish to go for enhancements like – tick, bold, underline, background colour or screen border, ensuring that you do not run out of your budget. The ad preview is also available alongside as you type the matter.

Also, you need to mention your contact number for the releaseMyAd team to contact you in case of any editorial discrepancies found while processing the advertisement.

Next, click on “Select Dates and Make Payment” option and choose the desired release date. You can also opt for multiple dates to ensure repetitive advertising.

It is recommended that the choice of the release date/dates should be made considering the focus day/s of the newspaper selected.

Click on “Click to Preview Your Booking Details”. You will be prompted to register yourself as a new user using basic contact information details or login using your already registered credentials.

Once logged in, the entire booking summary shall be displayed showing the details of the booked advertisement along with the total cost to be paid (including GST).

Finally, make the payment for the booking using any of the online or offline modes available on the website. Upon successful payment, you receive a confirmation of payment received along with the invoice containing complete details of your ad booking.
Your classified advertisement is hence scheduled for release on the specified dates and you can always approach the customer care team on customercare@releasemyad.com for any concerns.

BOOKING A DISPLAY ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a display advertisement, click on the “Book Display Ad” option.
Choose the desired newspaper or supplement for your display advertisement.

The common supplements available for advertising with display ads are – Appointment, Retail, Education, Property, Court Notice, Obituary, Tenders, Public Notice, Financial, etc

Against every section of main newspapers or categories available for supplements, you get an option to choose the publication you wish to advertise in. Select the publication and click on “View Details” to proceed.
Make choices regarding the package and edition to go for and click on “Book Now”
Specify the desired ad size and position of the advertisement in the newspaper and upload the ad content either using the pre-uploaded ad templates or your own creative in PDF/JPEG/EPS/PNG format.

The details for the campaign – the preferred release date as well as the basic contact information of the advertiser – must also be provided at this stage. The release date must be selected keeping in mind the focus day for the chosen newspaper.

Proceed to make the payment using the online or offline modes available. It is preferable to clear the payment 1-2 days before the ad is expected to release. Once payment is cleared, confirmation, as well as an invoice for the booking, is received instantly.

See, how easy it is to book an advertisement in a newspaper? Through releaseMyAd it shouldn’t take more than 10 minutes of your time to book a newspaper advertisement.

May 4, 2020May 10, 2020

Do You Make These Simple Mistakes In Booking Newspaper Advertisement Online?

Now newspaper advertising might be an easy breezy experience with releaseMyAd. But as its super easy we sometimes tend to make a few silly mistakes along the way.

Here are some simple mistakes you or any advertiser tend to make while booking a newspaper ad online.

Selecting the wrong category

The newspaper often tends to give you several categories as well as a subcategory to choose from while putting out an advertisement. this one hand gives you more options to choose from making you select category closer to your ad matter making it more relevant but on the other hand, it can make you overwhelmed with options more than needed which as a result makes you choose the wrong category or subcategory for your ad matter.

This affects your response as well as may delay your publishing due to the wrong selection.

Forgetting to attach documents

Not all but a few types of advertisements require proper documents to be attached and upload along with your ad while booking the ad online. This leads to a lot of advertisers forget to do so. As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.

Contact details

Now let’s come to the most common mistake done by advertisers again & again. Forgetting to give contact details in your ad matter. Any advertisement is given without a contact detail information simply leads to wastage of your money invested in the advertisement. No matter how well your ad catches readers attention without an action button you will never be able to have a responsive ad campaign.

Information mismatch

Sometimes in ads requiring documents, it is seen that the ad matter doesn’t match the information written in the provided document. The mismatch may be a simple spelling error to a completely different document provided.

Selecting the wrong package

releaseMyAd is known for its discounted package selection. With over 2000+ packages to choose from you can make this mistake pretty easily. For instance, it is seen several times than many while booking a property ad for times of India Chennai users end up selecting the ‘only rental’ package instead of the general for sale package for Property >For Sale category and vice versa.

This among many are a few simple mistakes you may make while booking an online newspaper advertisement and can easily be avoided by taking a little help from releaseMyAd executives in any step of confusion on your online ad booking journey.

Mail us at book@releasemyad.com, or call us on 09830629298.