Newspaper advertising can be beneficial after all it has a high readership in India. but it’s not all positive. So let us look at both, pros as well as the cons of newspaper advertising.
- High Readership
As you already might know newspapers have a high readership number. 1/3rd of the literate class read a newspaper each day in India. The most read newspaper in India Dainik Jagran had a total readership (TR) of 7.37 crore in the last one month of the survey, up from 7 crores a year ago, followed by Dainik Bhaskar (5.14 crore). These numbers show you the reach of newspapers. Advertising in a newspaper helps you to reach and gain more potential customers for your business.
A lot of people will tell you newspaper advertising is expensive but I beg to differ. A newspaper ad is the most cost-effective way of advertising in today’s digital world. It not only gives your ad a wide exposure, it also provides the widest range of rate cards to choose from.
With so many different ad formats to choose from, being the classified section the most value for money format. Newspaper advertising is more affordable than any other media.
- Consumer Trust
It’s important that the consumer of media you are advertising in trusts that the media the advertisement is showcased in is trustworthy. Newspapers have been a part of our lives for a long time and hence it has built a sense of trust among its readers . In many latest surveys, it was seen that a consumer is more likely to visit a store or buy a product if it was advertised in a newspaper than in any other media. This proves even in the age of digitization the long built consumer trust of newspapers cannot be competed with even to this day.
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- Rectification Of Ad Matter
Unlike in digital media platforms once an ad matter is sent to the press for printing for publication there is no looking back. Any error or spelling mistakes is not possible to be rectified in the final ad matter after processing. That’s why we at releaseMyAd advise advertisers to take their time composing the ad matter carefully before going to the next step.
And after the ad is published the wrong ad is seen by millions of people and can only be changed after a new ad is published again but the existing one which is already printed can no longer be rectified.
Print media lack in quality when compared to the amazing animation advertisements in social media or even television. No matter how beautifully your ad is designed at the end it remains a 2-D ad printed on paper.
- Shelf Life
Newspapers have a short shelf life. Newspaper ads are short-lived with daily hundreds of prints of different newspapers with more than thousands of ad printed in each copy consumers can easily forget about your ad. To make an impression on the consumer a single ad is not enough. Newspaper advertising has to be done regularly to attract the consumer and possibly get a genuine response from them.
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