Don’t Underestimate the Potential of Newspaper Advertisements!

The invention of the internet has revolutionised the way human beings communicate, interact, consume information as well as advertise. Nowadays one would be hard pressed to find a person without a smartphone, leave alone somebody not being glued to one. 

The ability to access all the information available in the world through a compact handheld device has driven major transformations in lifestyles over recent years. In this age of instantaneous information, it was only expected that people would prefer to keep updated with the latest news from around the world as well as the hottest stories and trends in their fields of interest from their personal electronic devices.

Newspapers and magazines have increasingly chosen to offer digital editions of their respective publications as well as exclusive online-only content that people can view on their website or access through the publication’s mobile app. Other publications, meanwhile, have put up paywalls making purchasing an online subscription necessary to access their content. 

A natural consequence of this digital revolution was the huge disruption to the print media industry. In a hyperconnected world, digital media is without a doubt the way of the future. 

But wait. There is more.

Around the world, and especially in India, the importance of print media still remains strong. In India, the humble newspaper has always been a staple at breakfast time, tea time, or just about any time of the day when one feels like reading. The newspaper is regarded as a lot more than just a bunch of folded sheets of paper with text. Newspapers are considered to be among the most authentic sources of news as well as information on a wide assortment of topics. 

Newspaper Advertisement

That being said, advertising in newspapers is still big business in India today. Newspapers being publications that offer a rich assortment of content for readers of diverse interests to enjoy, are ideal channels for advertisers to reach out to audiences at large. Newspapers have a dedicated section for classified ads, as they are among the most popular forms of advertising today. These ads are arranged on the basis of ad categories such as matrimonial, education, property, recruitment, etc., making it easy for people to find what they are looking for.

releaseMyAd is a veteran in the online ad booking industry. With more than a decade of experience in this field, releaseMyAd has gained tremendous expertise and industry insights, making the process of ad booking a breeze for you. releaseMyAd is India’s largest self-service online ad booking platform and you can have your newspaper advertisement booked within minutes. To book your online advertisement in newspaper, look no further than releaseMyAd. releaseMyAd, with its strategic ad placement techniques and a network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements. 

A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India. 

Advertise in Newspaper

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Ads in Newspaper

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced. 

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

Newspaper Advertising

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated. 

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

5 Do’s and Don’ts in Placing Successful Newspaper Ad

Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :

Advertise in Newspapers

Dos :

  1. Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
  2. Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
  3. For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
  4. Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
  5. Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.

Don’ts :

  1. Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
  2. Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
  3. Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
  4. Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
  5. Fail to provide correct contact details in the Ad Content. 

A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).