In these fast-moving times let us discuss about advantages of Newspaper advertisement over other mediums:
Newspaper advertisements are a Mandatory for legal purposes such as a name change, lost & found or court notices. No other Platform is accepted.
Still in the era of digitization nearly about one-third of the literate population in India read a newspaper daily.
Newspapers are still the most popular medium to advertise for people searching for a life partner than online matrimonial websites.
Newspapers still offer the largest number of categories to choose from more than social media advertising when it comes to newspaper advertising.
Newspapers are the most cost effective method of advertisement & the classified page is designed in such a way to meet a small budget advertisement. for example the minimum amount of money required for giving an advertisement in a newspaper is Rs 35.
Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest.
Newspapers are the most trusted source of news & information. Since social media is continuously providing us with fake news, a newspaper still retains the ground of trust in India and has not lost their readership in India.
And Lastly newspaper advertisement enables the advertisers to give advertisements in different languages, sizes, font according to their choice of course more than social media advertisement.
For more details mail us at book@releasemyad.com, or call us on 09830629298.
Newspapers are always the best platform for the Human Resource Recruiter popularly known as HR recruiter who are looking for a right candidate in different fields of any profession for a company as it is their responsibility for hiring eligible, reliable & skilled candidates for their company.
Newspaper recruitment ads help you to hire more experienced and local candidates as a result you will get a candidate who has local knowledge about the area as well minimum travel is needed whereas through online job portal it is very difficult to describe about the job role, qualifications as there are limitation & as the candidates apply randomly through online portal it becomes very difficult for the recruiter to recognize candidates who are serious about the job post & have to contact every candidate who have applied, which in return becomes a lengthy process to select correct candidate.
For the job roles such as sales executives or representatives etc the recruiter always looks for the local candidates who have the proper knowledge & experience of their location by giving an ad in regional & english newspaper allows you to target a more specific geographic location and audience. The applicant you are looking for sales representative jobs within the city always prefers local newspapers for finding jobs.
Unlike job boards which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your recruitment ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice. & if you have a big budget then you can easily place ad in display ad where you can even buy a full page or half page ad to attract the attention of a larger number of qualified candidates.
If you are thinking that due to technology development tech savvy job seekers now look for jobs only through online portals which is absolutely wrong as there are still many qualified & experienced candidates who cannot afford a smartphone with net connectivity for them newspaper is the best choice for seeking jobs as it is always very accessible & cheap, so with newspaper ads, you can reach out to a much wider and more experience audience than through an online job portal.
Newspapers are still the most trusted source of information for the job seekers than online job portals. There are specific age groups of people from 40 to 70 who prefer newspaper searching top managerial positions such senior financial advisors, senior managers etc than online portals. Newspaper ads are the most reliable way to reach out to these senior position holders.
So after knowing few advantages of advertising in newspapers in recruitment category & if you think you wasted too much time in calling candidates from online job portals, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad. For more details mail us at book@releasemyad.com, or call us on 09830629298.
It is very important to understand the key of making your ad more attractive & appealing to the local crowd by printing an ad in the regional language of that region as Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.
The most easiest way of giving an advertisement in regional newspapers is through an online ad booking site releasemyad.com As it India’s largest online ad booking portal, Our portal is very first of its kind as it is a user friendly comprehensive online advertising booking platform designed in such a way so that advertisers can book their both classified ad & Display ad directly at lowest rates depending on Different category & size without any hassle.
So to become an expert in ad booking without making any mistakes you need to know certain basic rules before placing an ad in a newspaper, let us discuss below.
Ad Formats:
There are three ad format in newspapers:
Classified Text: In These types of ads format enhancements like screen, tick, color can be added to the ad according to the advertisers choice.
Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts. These are more expensive than text ads.
2.Categories allowed:
Certainly before placing an ad you need to know the category under which you should place your ad.
3.Documentation Required:
The general documents required for all paper are given below:
For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
Different documents required for notice ad such as (public notice)
F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
For Obituary or remembrance advertisement:Death certificate issued by the General Practitioner (GP) & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground
4.Things that are compulsory for ad matter
Always mention contact details like phone number or email address in the matter.
A newspaper is probably one of the first things that an individual normally looks for, after of course his mobile phone.It is hard to imagine what the world would like had newspapers not existed or even if newspapers did exist, they did not contain any advertisements.
It is rightly said that “Newspaper advertising is a destination, and not a distraction”. Newspapers are the best known media vehicle for advertising on account of the following reasons :
It is the most trusted and one of the fastest forms of advertising known today.
Ads are cost effective and flexible, putting advertisers at ease.
Wider reach is ensured through the medium of newspapers.
Published ads are extremely trustworthy, as the confidence of the readers in the papers is extended to the ads they chose to publish
It helps establish and promote a brand’s identity
It is a result – driven medium for advertising, which is intrusive and not selective.
It enables advertisers to go for a much targeted audience, depending on the type of newspaper advertisement and the kind of people it is likely to influence, after taking into account various demographic factors like literacy, language, gender, economic status, age groups, etc.
What if there were no newspaper advertisements? Or consider that newspapers existed, but did not contain any advertisements?
Uninformed and Unaware People –
In the absence of newspapers or newspaper advertisements, people would have been unaware of the latest products being launched in the market. People tend to purchase items they are made familiar with, but in the absence of newspapers advertisements, most people would not have known about certain products, services, offers, proposals and events in the first place.
Limited Reach –
In the absence of newspapers, it would not be possible to reach out to the masses. No other advertising medium can beat the reach of newspapers, making newspapers the most effective advertising vehicle known to mankind.
Limited Advertising Flexibility –
Newspapers allow advertisers immense flexibility with regards to their ad type, matter, design, frequency etc. No other advertising medium would allow such flexibility and options for advertisers to choose from
Costlier Newspapers –
Newspapers would be costlier if newspaper advertisers did not meet the cost of bringing out the newspapers through funding the newspaper ads. This in turn would have made newspapers less popular among the masses, if they were not able to afford the papers.
High Advertising Cost –
Newspapers are one of the most pocket friendly forms of advertising. Had newspaper advertising not existed, people would have to resort to other mediums for advertising through expensive mediums like the cinema, television or radio, or even digital media through the use of the internet.
Slow Advertising –
Newspapers are the fastest means of advertising. Had newspapers not been there, people would have to go for advertising options which deliver their message with a lot of processing delay. Timing plays a crucial role in advertising – if delayed, the advertiser may not be able to reap the benefits of the advertising campaign.
Limited Newspaper Readership –
Newspaper reading wouldn’t be as popular. Many people buy newspapers looking out for discount coupons or event details they may be interested in. Hence newspaper advertisements are a major reason why people invest in newspapers, for reasons other than obtaining plain news.
Considering all the positive aspects of newspaper advertising, which makes it indispensable for mankind to be aware and informed, reaching out to the various publication houses for the sake of bringing out a newspaper ad, remained a major challenge for a long time. But not anymore! releaseMyAd is there to help all the advertisers with their advertising needs, helping them select the best publications to bring out their newspaper ads, at the lowest possible cost and ensuring the highest possible response. They help their clients with the best papers in the desired languages and locations to target and guide them through the entire process of ad booking, which is merely a matter of 3 steps to be followed.
Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.
It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.
Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.
Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving.
People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.
It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.
The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.
It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.
Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.
This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.
But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.
This played a vital part in keeping newspapers thriving even when the new digital medium came into existence.
Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.
Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.
Mail us at book@releasemyad.com, or call us on 09830629298.
