newspaper advertising | Newspaper Advertising Encyclopedia

February 17, 2017February 20, 2017

Best Practices for Property Ads

Property advertisers are of 2 types-Individual Proprietors and Real Estate Builders or Developers. Each of these property advertisers has a need that is different from the other, in terms of advertising and it is necessary to address those requirements through newspaper advertising. Classified Ads on Newspaper

For individual property owners, the deal is quite simple. They need to book classified advertisements with a few enhancements to make their ad noticeable and place under the correct sub-category, such as to-rent, for sale, accommodation available, accommodation wanted etc. in order to reach out to the relevant audience. They also need to provide proper contact details to ensure that the interested parties are able to directly contact them and that’s it.

In the case of Display Property advertisements, a lot of things need to be kept into consideration so as to make the advertisement effective and noticeable as well as convincing. Therefore some elements are necessarily instilled in a display property advertisement which helps direct the ad to its intended audience.

Let’s evaluate the elements that should be kept into consideration while publishing a Property advertisement on a large scale in the display section.

Objective

In the case of display property ads, promoting the real estate project and getting more and more buyers is the main concern, which leads to only one objective-Driving Sales. In very few cases, Branding is the objective of property advertising, since every real estate project has a new name and cannot be considered a specific brand. Therefore, ensuring that the advertisement is in tune with the concerned marketing objective is the prime step of a successful Display property advertising.

Ad Content

The content of a display property advertisement needs to be very specific and crisp. The ad needs to have the contact details of the advertiser and of course, the call-to-action which usually invites the readers or potential buyers to book apartments, flats, bungalows or commercial spaces, whatever be the type of property that is developed. The property booking period also needs to be specified quite precisely, which leads to reaching the goal to acquire buyers within a deadline.

Images

The images are an important part of a display property ad, as it is the image that attracts the reader to the advertisement. It should highlight the attractions and speciality involved with the property to encourage the buyer to separate it from other options. It can be a collage highlighting the best features of an apartment/bungalow/commercial space, or it can be the top-level view of the entire property showcasing everything within the building or area.

Other secondary elements include the use of a logo, but this is relevant only when a developer has handled many projects and also intends to get involved in branding its real estate development firm. Property Text Ads on Newspaper

Choosing the newspaper is not a humongous task in case of Real estate advertising since it is mainly limited to a specific region and its surrounding areas. Even if there are buyers from other areas, they would have to view the property in person and for that, they need to be in or around the concerned region. Hence, it is always wise to advertise in a popular, well-circulated and well-read newspaper of the region, which can either be published in regional language or in English or Hindi.

Now be prepared to soar heights with your skyscrapers and win hearts with lavish Bungalows with Newspaper Property advertising.

February 13, 2017February 16, 2017

What are The Factors Determining Your Advertisement Release Schedule?

An advertisement needs to be timed well in order to be effective enough to draw sufficient attention and consequentially result in an urged action. In order to time an advertisement well, an advertiser needs to be aware of the factors that govern the release schedule of it. Newspaper Ad Online

Multiple elements affect the timing of launching an advertisement campaign in a newspaper. Some ads need to be published multiple times while in case of other ads just one formal announcement is sufficient.

So let’s find out what and how the factors determine the release schedule of a newspaper advertisement.

By Objective

By now it is quite clear that advertising objectives hold a significant place in determining crucial matters associated with the ad campaign. Rather objectives are the primary factor which pilot any and every newspaper advertisement campaign. Therefore based on the 3 main objectives of newspaper advertising, the release schedule is determined, which is different in case of every objective as mentioned below:

Branding– For a brand to create awareness for itself, it needs to remind the target audience of its constant presence and to ensure that multiple ads with a consistent gap between each advertisement should be published in multiple newspapers.

Sales-If the objective is to drive footfalls, increase sales during discount periods or other events, then it is advised that the ad be scheduled for release during the event or discount period

Notifications-Notifications such as public announcements, change of name ads, business tender adverts etc need to be announced just once as a formal communique as and when the requirement arises.

Day of the Week

The day of the week may not appear to be as significant for the readers but it is highly essential for the advertiser. This is because subconsciously, the readers read or access certain specific newspapers of supplements on specific days as they are purposely released on a weekly basis.

Many supplements associated with recruitment, entertainment, education, real estate and even matrimonial ads are published on different days of the week.

For instance, most matrimonial special pages are published on Sundays while Wednesdays are a suitable day for Recruitment Pullouts. Saturdays are a preferred day for real estate supplements.

So depending on the focus days dedicated to each supplement, an advertiser can publish the ad ensuring maximum visibility for it on that specific day of the week.

Seasonality

Certain advertisements are influenced by the different seasons in a year, that is, their releases need to be scheduled based on the audience requirements which are inspired by seasonality. Let’s evaluate some ad categories which are driven by seasonality.

Throughout the Year-Recruitment can take place in an organisation any time of the year and are therefore published as and when vacancies available. Apart from recruitment notifications, matrimonial ads, businesses and even real estate ads are published all throughout the year.

Festive- Most Retail advertisers choose to advertise during the festive seasons like Navaratri, Diwali, Christmas etc. New offers, new collections, discounts and more are offered during festive seasons by a number of retailers, FMCG industries, electronics and even automobiles.

Admission Period- As the name suggests, admission notices are carried out by Education institutes like schools, colleges and Universities are subject to a specific time period which starts from the month of June and continues till the end of August.

So prior to choosing and confirming the dates for release, you must be sure of the objective you intend to fulfil along with categorising the advertisement as Business, Matrimonial, Recruitment, Retail, Notification or Education.

February 13, 2017February 22, 2017

Smart Way to Advertise in Newspapers

The thumb rule of every advertising campaign, irrespective of the medium you choose to advertise in, is that it needs planning, budgeting and creative application. The most basic part of an ad campaign is choosing the medium through which you need to advertise.

In this case, you must have already decided on Newspapers to be the preferred medium of advertisement and that’s why you have reached our second course on Newspaper advertising. Here we help you evaluate your budget, advertising requirements and the planning that goes behind an advertisement in a newspaper.

The adverts that we see in the newspapers require a lot of media planning, engagement of creative minds and of course ensuring that the right newspaper has been selected. The significance of choosing the appropriate newspaper lies in the fact that a newspaper determines the reach of your advertisement.

A hell lot of research is invested behind a single advertisement which includes conducting market research on the demographics of a potential target area, the newspaper that is most popular in that area, city, region, analysing the region to determine if it’s a rural or urban area etc.

Apart from researching about the target audience, it is also essential to find out about the different festive seasons, occasions that take place in the target region so that you can reach out to the audiences based on the advertising objective you intend to attain.

It is important to comprehend the requirements for an advertisement and the kind of budget that needs to be evaluated for it to be a successful advertisement. This is what this specific course intends to preach to the newbie newspaper advertise in order to enable them to execute their campaigns successfully and get maximum returns from it.