Tag: newspaper advertisement

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A Trip Back in Time: How People Talked About Newspaper Ads 10 Years Ago

Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.

It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.

Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.

Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving. 

People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.

It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.

The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.

It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.

Newspaper Ads

Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.

This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.

But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.

This played a vital part in keeping newspapers thriving even when the new digital medium came into existence. 

Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.

Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.

Mail us at book@releasemyad.com, or call us on 09830629298.

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Common Mistakes while booking Newspaper Ads

Advertising in a newspaper is easy. But sometimes you might need some assistance. With 3 different types of ad formats and a wide range of categories to choose from, one might get a little overwhelmed about what to do and what not to do.

Here are a few common mistakes one could make while booking a newspaper advertisement.

TAGLINES
Mistakes in Newspaper Ad

 While giving an advertisement one might do a lot of thinking as to what tagline would attract its readers. We understand it’s important to have a catchy phrase or an appealing tagline.

But putting too complicated tagline might do your advertisement more harm than good. The audience has to understand what you want to convey. Keeping it simple is the way to go! 

USING TOO MUCH CONTENT IN AD MATTER

When you create an ad matter make sure to have the right information. The what, why and where should be properly mentioned. What are you advertising for, why the reader might need it and lastly where they have to go after they see your ad (call of action). Other than this don’t add excess content in your ad just to fill up space or make it look more fuller. A lengthy ad won’t make it more appealing to the audience anyway.

You can refer to the sample ad section while composing your ad on releaseMyAd ‘s website to make this an easy task.

CONTACT DETAILS

Now the most common mistake of all not mentioning your contact details in the ad matter. Suppose you have given an ad to sell your property in Times of India Mumbai. You have mentioned the size of the property, price and even the location. The advertisement gets printed and a reader comes across your ad and luckily was in the search to buy a property in the same location as mentioned in your ad. So this reader is your potential buyer but as you have forgotten to mention any contact details in your ad he is unable to contact you to make a deal and eventually moves on to some other property ad with a contact detail mentioned. Hence, you lost a valuable customer just from a silly mistake.

A contact detail is very important for almost all advertisements except a few given only for a formality like a name change, etc. other than this contact detail is a must in an ad matter. “A newspaper advertisement without contact detail might as well be an article”.

Contact detail can be a phone number, email id or even an address. You can also mention all three of them in your advertisement.

SIMPLICITY IS THE KEY

Keeping your ad matter crisp and to the point is the key to attract your audience’s attention. You must remember you have less than a minute time to be in the vision of the reader’s eye. That’s the time a newspaper reader takes to flip to the next page.

Keep it simple, keep it precise.

DOCUMENTS

Now, most newspaper advertisements can be published without much need of a document but for a few ad types like a name change or an obituary ad, specific documents are needed to be provided to publish such advertisement. 

These required documents are mentioned on our website while you compose your advertisement. Even still a few customers forget or overlook such pieces of information while booking the ad. This only delays the processing of your ad to get published. So knowing the documents needed to publish your ad and keeping them ready to be uploaded before booking the advertisement makes the ad booking process easy and proficient.

LESS Is MORE BUT NOT In THIS CASE

You might have heard the term less is more. It might be true about fashion but not so much about a newspaper advertisement. You cannot do a test run of newspaper advertising you have to firm and determined that you want to advertise in the newspaper. Except of course some formality ads, newspaper advertisement has to be done on a regular basis. The more consistently you advertise the better response you will get for your ads.

This might sound expensive but with more than 2000 discounted packages provided by releaseMyAd, this becomes a rather fruitful experience. Not only does it allow you to advertise for a long duration at an affordable discount rate but also a one-time payment is all you need to book your advertisement.

So now that you know most of the common mistakes done while booking a newspaper ad why not head to https://www.releasemyad.com/newspaper-advertisement to book your first mistake-free newspaper ad! And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

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8 Newspaper Advertising Ideas for Local Businesses

Do you own a small business and are you looking to advertise about it in the newspaper? If you have opted for any other medium of Advertising you should definitely try Newspaper Advertising. For small businesses, positive returns are often present with local newspaper advertising because the papers publish community news and events. Therefore your ad finds its way towards your target audience radar.  With smaller local  publications, cost structure would be less thus providing you with increasing returns to your investment.

Newspaper ad

Here is how you can advertise your small local  business in the best way!

  • Target the newspaper with highest circulation in that locality. There is a major difference with local and national newspapers based on coverage and costs. For a local business it is best to target a local newspaper and reach the target consumers directly.
  • Choose the ad type based on your budget. You do not want to spend unnecessarily also you do not want to be too thrifty. Classified display ads could be your go to in some cases as those ads are economical and directly reach the target audience. While if you have a good budget you can directly target display ads.
  • Headlines should be catchy and bold to attract consumers towards your ad. It should state in short what is the purpose and objective of advertisement.
  • Make sure you get your ad designed in line with the business product that is being offered to the consumers. Do not be vague about the product. Keep it simple and precise.
  • It is highly recommended to put up the ad on a focus date and for multiple insertion otherwise you might not get the desired response and all this would be a waste of resources.
  • Use the logo of business or design of product or service which is being offered. 
  • Just for the sake of advertising do not make any false claims!
  • Make sure your ad has a lasting experience, share direct contact or address or both. 

releaseMyAd can help you advertise your local business in the most cost effective yet creative way. Your ads are designed by professional designers in the way you want without any surplus. Our experts are there to guide you at every step. Call to ask everything and anything at 9830629298.

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10 Questions You Should Always Ask About Newspaper Ads Before Placing It

Before placing an ad there are a lot of questions that come in your mind. It might so happen that many a times you feel that such trivial questions should not be bothered about and you drop it. However there is a possibility that any of these questions was important, and now your ad lacks something, and you are not getting the desired response from your ad because of that. No one wants to spend huge sums on Advertisement in Newspaper and end up not getting the results out of it.

Questions that you must ask!

Ads in Newspaper
  1. Before placing an ad in a certain edition always ask whether your preferred area is covered in that edition otherwise it might happen that you pay and get your af distributed elsewhere, where it is of no sense.
  2. Make sure you ask about the circulation of the newspaper and enquire about any other most circulated newspaper if available in the preferred location. It might actually get you a better newspaper that you had no knowledge of.
  3. You can always check with experts about your ad content, although you get a lot of the same ads to frame your content but asking an expert will definitely help your ad stand out from the crowd of all the ads. Call an expert at 9830629298.
  4. You can  ask for the preferred location in the newspaper of your ad for the display ads. You may be asked to pay extra for the front page, third page or back page. Those ads definitely stand out and get the best response and are worth the investment. In case of classified ads you can’t be assured of the location, it is sure that your ad will appear in the column you’ve booked it under.
  5. Certain newspaper advertisements require documents to be produced to the publishing house for editorial confirmation. Make sure you ask what documents are required and produce the same.
  6. There are focus days of different newspapers for different categories of ads. Make sure you ask about the focus day of your preferred newspaper for the category you will put the ad in so that your ad can get you the best returns.
  7. Please check about the latest offers and packages that are provided. releaseMyAd provides lots of packages and offers like book 1 get 1, book 5get 5 and discounts upto 90% for some packages
  8. Ask about the genuinity of your source of booking. Take for example releaseMyAd which is a INS accredited and PAN India certified company. This ensures that you do not have to keep thinking whether this agency is good enough, whether they are robbing you with some fake guarantee e.t.c.
  9. With display ads there is bargaining in the rates for a particular newspaper, try to make sure you ask for the best rates so the advertising can be cost effective.
  10. Check about the refund terms and conditions in case there is an issue with your ad. Trustworthy agencies try their best to keep their customers satisfied and provided before sale and after sale services.

One place to get all your questions answered is releaseMyAd. Working for over a decade now, releaseMyAd has become no.1 online ad booking portal. Offering quality service and cost effective solutions to advertising problems is the Moto for releaseMyAd. Call now to get your questions answered at 9830629298. Ask questions because that is how you can get the best out of your investment.

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A Look Into the Future: What Will the Newspaper Advertising look like in 10 Years?

In India newspaper advertising holds back hundreds of years. Newspaper advertising which is the oldest and the largest form of print media advertising has been the most reliable and prefered source of Advertising to businesses and individuals as well as the government.

Facing a tough competition with television and radio, Newspaper Advertising has made its way to the present. With digitalization, competition arises from social media advertising, digital ads are everywhere, aren’t they? Reaching the younger and more advanced generation who do not prefer reading newspapers is by advertising in alternatives.

Advertising on Newspaper
Classified ads in newspaper icon in outline style isolated on wh
  • Poor quality and response: Newspaper Advertising is disappearing and replaced with more visually appealing digital ads, with a greater emphasis on clean layouts and graphic design. People have stopped reading newspapers and have switched to television, mobile apps etc.
  • Life over the internet and social media: How many of you see people reading newspapers rather than sticking to their smartphones? Almost negligible, right? With few clicks, people get what they are looking for, surfing the internet for every single information has led to almost negligible people reading newspapers and hence even fewer placing ads on it.

There are a variety of opinions on what the future holds of Newspaper Advertising. Some are of the opinion that an emerging economy like India is definitely a growing market for the newspaper industry with matured and ever-growing literate readership, while others say that the future is dark and will fade away. But since we are concerned about 10 years from now, it is certain that Newspaper Advertising is going to survive and grow.

Few reasons why Newspaper Advertising is not going to fade, not now and not 10 years from now!

  • Cost-effective solution: Newspaper Advertising is one of the cheapest forms of advertising for small businesses and individuals. Certain government norms hold companies to give an ad in Newspaper for its reliability and authenticity.
  • E-papers and websites: When paid for advertising over newspapers, your ad appears on hard copy of Newspaper as well as the e-version. Isn’t it appealing?
  • Easiness of booking: Booking the ad online for Newspaper is simplest. Book the ad through releaseMyAd, India’s no. 1 online ad booking agency. You can book the ad in a 3 step process by sitting at your place by just a few clicks.

Newspaper advertising is gonna last and hence take advantage of offers and packages and book your ad right now.