newspaper ad | Newspaper Advertising Encyclopedia

May 11, 2020May 11, 2020

A Trip Back in Time: How People Talked About Newspaper Ads 10 Years Ago

Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.

It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.

Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.

Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving.

People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.

It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.

The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.

It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.

Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.

This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.

But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.

This played a vital part in keeping newspapers thriving even when the new digital medium came into existence.

Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.

Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.

Mail us at book@releasemyad.com, or call us on 09830629298.

May 6, 2020May 6, 2020

What Matters Most With Newspaper Advertising?

Advertising is a broader concept that does not have any single role to play. It has a great influence on the consumers for whom the ad has been made. Advertisements proved to be a very effective way of communication. It could be possible because of the audience’s trust.

Similarly, newspapers could prove it’s position because of the readers’ trust. Newspapers with it’s authentic and quality content continued to serve it’s readers and at the same time, the readers kept trusting on it. Maybe that is why the reliability factor of newspaper advertisements is what matters the most.

Newspaper ads are easy to trust because publishing houses make sure nothing fake goes on the paper. There are different types of advertisements that appear in a newspaper, which vary from classifieds to displays. Classifieds again has several subdivisions dealing with different kinds of requirements. Some categories require a legal document to be provided to the publication house in order to prove it’s authenticity and some do not, but the newspaper publication houses do cross-check enough so that any advertisement makes no harm to any of it’s readers.

Newspaper’s existence had been under the question mark for several times, majorly after the rapid development of TV and the Internet. But still, Newspapers managed to run the race maintaining a quite impressive record. Till today, many corporates, professionals, and individuals are still there for putting up newspaper advertisements. It’s not just the advertisers who prove their trustworthiness to the publication house, for putting up their ad. But it is also the publication house who assures how many readers it reaches to, with circulation and readership figures.

If you are also thinking about advertising in newspapers but are not being able to decide, then here are 5-reasons why you should go for newspapers before choosing any other medium.

Newspaper advertisements have assured reach.
Newspaper ads are the most trusted ads than advertisements of any other medium.
It gives you plenty of options at varying prices. You just need to be smarter and wiser to take the correct ad decisions.
Newspaper advertisements help you to reach your very specific target group.
The newspaper ad booking procedure has just got simpler with the advent of releaseMyAd.

“releaseMyAd” sounded new? okay. Let me explain to you about it.

releaseMyAd is an online ad booking portal which is authorized by almost all the reputed newspapers in India. So you can now book your ad anytime from anywhere that too with enjoying complete assistance just by calling at 9830629298. Or you can chat with us by clicking on the Live Chat option after visiting the website.
I hope this article could clear out your confusion. Now if you want to book your ad visit https://www.releasemyad.com/newspaper-advertisement. Book your ad effectively and attain your brand image in the market while gaining the trust of the readers more effectively, because that is what always mattered.

May 1, 2020May 1, 2020

15 Terms Everyone in the Newspaper Ads Industry Should Know

Having a better understanding about any affair helps us to do that correctly. Whereas not knowing about it completely can only misguide us. Similarly, if you as an advertiser are not having absolute knowledge about newspaper advertisements, you might face issues putting up your ad successfully. But don’t get nervous. We are here to help you out in that. This article will tell you about a few terms which will improve your ad knowledge as an advertiser. It’s really important for everyone to know the 15 terms explained below in case of putting up a newspaper advertisement. So come, let’s start learning.

The first two terms are the two different types of newspapers that can be broadly divided based on their sizes. They are –

1.Broadsheet – A large-sized newspaper. The measurements of broadsheet newspapers vary sometimes. For eg: Times of India main newspaper is an example of a Broadsheet newspaper.

2.Tabloid – Taking the standard size of the newspaper and folding it into half, it is a small-sized newspaper. For eg: Mail Today is India’s one of the tabloid Newspapers.

When you as an advertiser will put up a Display Advertisement, you will have to choose between two segments of the newspaper. The next two terms will tell you about those segments. They are:

3.Main Newspaper – The main publication, usually published daily or weekly.

4.Supplement – It is an added segment that generally doesn’t get published daily but on a specific day every week. It contains additional news, articles, and most advertisements.

The next three terms that you need to know are the three different types of advertisements. Namely below:

5.Classified Text – Also known as Run-On-Line. The Ad appears in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed.

6.Classified Display – Classified Display Ad is more visually appealing ads, allows customized font, color, logo, or image. It appears in the classified section.

7.Display Ads – Display ads are premium advertisements appearing in the main newspaper and newspaper supplements and are generally placed by businesses promoting their goods and services. These are designed creative ads that are charged based on per sqcm.

The next term that I am going to tell you is very important, i.e., Edition.
8.Edition – The issue for one press run: home edition, state edition, final home edition, extra.For ex: Times of India has several state editions including Kolkata, Mumbai, e.t.c.

To put up the ad on your required date you have to know the next term, that is Deadline.

9.Deadline – A time by which the ad booking and the payment must be done, to make it appear on the required date.

In the case of classified advertisements, there are several different categories. The next few terms are some of those categories that people often get confused about.

10.Obituary – A biographical ad of a deceased person printed in the newspaper shortly after the death is announced.

11.Situation Wanted – Advertisements where you are an advertiser who is offering service to the people or organizations that need your service.

12.Situation Vacant – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.

Some other important terms that you must know are:

13. Logotype – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.
14. Column – The arrangement of horizontal lines of type in a newspaper. In the case of display or Classified Display ad formats, knowing the concept of column is important as the size of the ad can be changed based on the size of the columns of that paper.
And the last Term, knowing which can change you as an advertiser is releaseMyAd.
15. releaseMyAd – An INS accredited online ad booking portal, expertised in ad booking and amazing customer service. Through releaseMyAd you can book advertisements for almost all the reputed newspapers that get circulated in India at the lowest cost possible.

If you have read all the words mentioned above, you must be confident enough by now to place your advertisement as you already know pretty good about newspaper ads. So, now what are you waiting for ? Go ahead, visit https://www.releasemyad.com/newspaper-advertisement and book your ad through releaseMyAd. In case you face any kind of problems, feel free to call at 9830629298 or you can also have a chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

Choose releaseMyAd for your ad booking and transform yourself from a mere advertiser to a SMART Advertisers.

April 25, 2020April 24, 2020

11 Creative Ways to Write About Newspaper Advertisements

Do you want to post an Advertisement on a Newspaper ? If Yes is your answer then look no further for we bring to you 11 Creative Ways to write Newspaper Advertisements in this article. Newspaper Advertisements have been around for Ages and can really be effective in reaching a wider audience at a shorter period of time.

To create an Advertisement more artistically and efficiently follow the steps given right below :

At first, decide on your Target Audience. It will be much easier to design the Ad when you get this right ,

Keep the content of the Advertisement to the point. You may use Humour to make it more fun to read ,

Use a compelling Headline to grab the attention of the Customers. The Headline Font must be innovative and Catchy ,

Use fonts that are easy to read in printed form. For Example :
- Franklin Gothic,
- Helvetica,
- Times,
- Verdana,
- Century Gothic.

You may give them a story about
- Why are you doing it ?
- What are you Offering ?
- How will it benefit the Customers ?

Emotions rather than Logic play a big role in decision-making, try to be empathetic and understand the needs of the Customer. It could perhaps assist him in deciding in your favour.

You must use Color, Images and logos to enhance the look of the Ad. Black & White Advertisements can also be useful if planned and written properly.

You may use Local Languages to engage the Audience. This way they would understand you better,

Determine the Ad Type depending on the nature of the Advertisement,

Create a Call-to-Action Statement that would convince and inspire people to buy from you ,

All-in-All, the whole Newspaper Advertisement must provide a solution to the concerns of the Customers. You must never divert from this basic principle.

February 19, 2017February 23, 2017

5 Things to Remember for Effective Newspaper Advertising

Effective newspaper advertising may seem like a very abstract term for a newbie in the newspaper advertising industry. Well, it is very simple, effective newspaper advertising refers to making the advertisement fulfil the goals it was meant to achieve. It should be able to drive the desired audience response and reach out to the relevant target audience. Ad on Newspaper

Most advertisements are published with an objective as was taught in the first course on Newspaper advertising. Achieving that objective is what makes it effective for the advertiser and if the consumer gets what he/she had expected from the advertisement, then it is effective for them. Following this, only one thing strikes an advertiser, “What are the elements that can make a newspaper advertisement effective?”

Well, the answer is quite simple and requires you to consider only 5 simple points to remember while engaging in newspaper advertising.

5 elements Necessary for Effective Newspaper Advertising

1) Right Selection of Newspaper

Newspaper selection forms the crux of effective newspaper advertising since it is the medium of communication. Based on the coveted results or audience reach, an advertiser needs to choose the preferred newspaper. For example, if the objective of a local garments store is to promote its clothes and offers available, then the best bet would be to go for a newspaper which is locally popular and has a high circulation to ensure higher footfalls to the store. It can either be an English or Hindi daily or a regional language daily, whichever has a readership in the targeted city or locality.

2) Right Selection of Edition or Package

A particular Newspaper is distributed across different cities and has special packages associated with multiple locations covered by the concerned daily. Some newspapers even have special district editions such as Eenadu that covers all the districts of the state of Andhra Pradesh and is not limited to only cities. Depending on the reach an advertiser intends to have, the edition (read as location/neighbourhood/city/district/country) of a newspaper should be selected. One more thing must be considered, that in case the exact location is not available for the chosen newspaper, then an advertiser must choose the closest location to the original preferred location.

For Instance, if you want to advertise in The Hindu and the preferred location is Pondicherry which is unavailable then the closest edition which can be chosen is Chennai which will reach out to the readers in Puducherry as well.

3) Correct selection of Supplement

Supplements are specific to categories such as Business, Entertainment and Lifestyle, Recruitment, Property and even Public Notices and Tenders. Selecting the right supplement or pullout published under a preferred newspaper is essential to reach out to the appropriate target audience. If an advertiser wants to book a Display Education advertisement in a supplement of Times of India, there is no point in releasing it in Times Property. It will be most relevant only when it is published in Education Times, which is the specific education pullout of Times of India.

4) Right Selection of focus day

Newspaper Supplements have a specific day when they are published along with the main newspaper. Getting an ad released on a specific day ensures higher responses from relevant audiences. The purpose of the advertisement is instantaneously affected by advertising on focus days. Even if the ad is not published in the specific supplement, but is released in the main newspaper, the response rate for that ad versus the one published on a different day will be much higher. This is simply because audiences keep an eye out for the category specific supplements on their focus day to access them, should the need arise.

5) Including Direct and Multiple Contact Details

An advertisement is communiqué which demands the need for content which communicates the intended message to the audience. This creates the need to provide relevant contact information that includes all the communications modes like phone/SMS, email, website and the local address. Providing contact information helps imbibe the faith of the audience as well as creates a sort of assurance in the consumer that the advertiser is available for direct communication. Also providing different mediums for communication will ensure that anyone from anywhere can contact the advertiser.

By now I am sure you have comprehended and gained enough knowledge about the field of newspaper advertising and its effects in India and the Indian audiences. So pull up your socks and get ready to help advertisers gain the attention they have been looking for.