Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties. 

Newspaper Ad Rates

While planning a Newspaper Advertisement, try to include all these points :

  1. Research: An in-depth analysis of your existing and potential customers will tell you how to proceed. 

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action. 

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project. 

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants. 

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads. 

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

Seven Reasons Why You Should Invest In Newspaper Advertisement

The Age of Newspapers in India began in 1780 with ‘The Bengal Gazette’. Slowly and gradually it became a part of our lives. Along with various topics covered in a Newspaper, Advertisements hold a significant position in getting information about Jobs, Marriage, Business Etc.

In this article, we bring seven reasons why you should invest in Newspaper Advertisements.

Newspaper Ad
  1. It is more advantageous for being affordable. These advertisements have low Ad Booking rates that allow people from every financial background to book an Ad.
  2. These are more trustworthy to readers than other Advertising media. People depend more on Newspapers for particular information,
  3. The availability of Newspapers make it a good option to target people living in remote areas where other forms of media are less in numbers,
  4. Advertisements on Newspapers are flexible and can quickly be changed if a certain plan doesn’t perform as expected,
  5. Reaching the Target Audience through Newspapers is a faster approach as most of us refer to them in the morning for news,
  6. People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media may get the message given by the Ads,
  7. Correct planning in creating and publishing an Ad can bring a positive response from the Audience and making the whole effort fruitful.

releaseMyAd gives all the necessary advice on how to actually make a Newspaper Advertisement successful. To know more about Ad bookings go through our website, check the newspaper rates, Ad Types, Locations, Deals & Offers to understand how it works. You may also call at 9830629298 (Weekdays up to 6 pm and Saturdays up to 4 pm) for any queries. 

5 reasons why you should be advertising in newspapers

Newspapers which is the oldest and most traditional advertising medium still exist even today. In this era of social media bloom this traditional advertising method still holds its position among 70% of the population of India. In 1780, with ‘The Bengal Gazette’ the legacy of newspaper advertisement started and still its spreading its charm among it’s readers. Here I am trying to discuss 5 obvious reasons why will one choose newspaper as the mode of his/her advertising.

  1. So when you think of publishing an advertisement regarding your business, what is the first thought that comes to your mind? I assume, For obvious reasons,  how much it will cost? The biggest pros of newspaper advertisement lies in the answer of this question. When it comes to cost effectiveness newspapers are the best medium of advertising. The opportunity of working in the number one media buying portal releaseMyAd, Made me know that you can book an newspaper advertisement of Rs 56/- also. Affordability is the biggest advantage which the medium of newspaper has. You can check the ad costs according to your preferred newspaper, edition and category by visiting our website link online- https://www.releasemyad.com/newspaper-advertisement
  2. Newspapers has its specific reader group which is 70% of the Indian population. Though internet and other mediums are mostly used by youths and urban class people, newspaper is popular among all status, all educational background and it is not limited to any geographic area. Higher readership leads to the higher chance of exposing your ad in a maximum number of people. And it is quite easy to assume that newspaper is the only option to get updated by day-to-day news for the 50 plus generation and semi educated class.People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. It is the most affordable medium for every financial background person.
  3. In the age of online advertisement bloom, readers are more likely to find an advertisement genuine if it is in their favorite newspaper. Its authenticity makes it more acceptable among the general public. For example, many of the Indian consider newspaper ad more genuine regarding matrimony than any other online dating app or portals. In case of Name change and Lost and found it is must to publish an advertisement in an English and hindi newspaper.
  4. Another very important reason behind the success of newspaper advertisements is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you miss an advertisement in Gaana.com while listening to your favorite music there is a very less chance that you can revive that later. But if you want to see or refer to someone after a few days, you can simply mention the newspaper name and page number to get the access. 

So after reading all these if you have made your mind of publishing an advertisement of your business in the leading daily of your region then without wasting any time call or whatsapp at our helpline number 9830629298  or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

How to Sell Newspaper Ads to a Skeptic ?

In an Age where Digital Marketing is a popular option for posting Ads, Advertisers are naturally becoming skeptical about newspaper advertising. Selling a newspaper ad nowadays to a skeptical person successfully is pretty much similar to selling a Refrigerator to an Eskimo. Not all of us can be as smart as the salesman in the above picture. 

So, how do we make this possible? How do we sell a newspaper ad to a skeptical person?

 It can be a good idea to try the following tips that can bring you luck:

1.  Be well-informed- Know your product very well.  All the features and benefits must be known to you thoroughly to answer all the queries of the Client satisfactorily. This will help the Customer to consider your proposals.

Online Ad Booking in Newspaper

2.  Know the customer- Know the Customer and his buying habits. Understand how to align your product with the overall requirements of the customer. Let us suppose you know that your Client posts many Ads during a particular time of a year for certain reasons, approach him before that so that he can remember you while booking the Ads this time.

3.  Be Confident- Be confident about what you are offering. Believe in the values of the Company and its products. No one can sell anything successfully unless he believes in it. A lack of confidence can ruin a good prospect of doing business.

4. Provide appropriate information- Be transparent while doing business. Give them appropriate and enough information about your company and the product for the customer to understand properly. Never hold yourself back from disclosing essential data. Be true and never exaggerate, try to build faith in the minds of your customers with honesty. Talking too much and delivering less is of no use but performing or over-performing according to whatever you have told him will surely help you.

5. Provide Discounts- Provide offers and discounts that would fascinate him. Everybody likes to get a bit more on their purchase, by providing him this benefit you can surely mold his thoughts to your advantage.

Give them details about how the Newspaper Ad industry is doing well instead of all the criticisms. You can show them reports from recent surveys that support your views. Explain how the Experts in the Market are predicting growth here, research and study as much as possible to equip yourself with sufficient and correct answers.

Why We Love Newspaper Ads (And You Should, Too!)

Newspaper advertisements are still highly regarded as an effective medium for print advertising. Still our elders and even the younger generation lean on newspapers because it has an emotional connection and a sense of authenticity. Still at the age of social media flowering, most people consider newspapers the most genuine source of news.So when an advertisement of a certain product or service is published to one’s favorite newspaper then it’s the mind and heart more effectively. Here I am trying to discuss why still now love and depend on newspaper advertisements.

  • When it comes to cost effectiveness, newspapers are the best medium of advertising. It is easy for people from any financial background to afford to publish an advertisement in a newspaper if necessary. Its low booking cost and easy Classified text ads can get published on paying less than 100 rs also. So it is a big advantage and one of the reasons why we love newspaper advertisement so much.
  • Newspapers have still now holding its place in the advertising business despite its new competition, digital media.  The very important reason behind it is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you skip an advertisement in Facebook while scrolling your newsfeed, there is a very less chance that you can revive that later. But if you want to see or refer anything to someone after a few days that particular you can easily mention the newspaper name and page number in order to get the access. 
  • Publishing advertisements category wise  helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. eg, make sure that if you are running a beauty parlour and want to publish an ad for its promotion then your ad must be published under the ‘service’ category instead of ‘business’. Otherwise it can create confusion among the readers or consumers regarding the call of action.This also harm the image of the newspaper. releaseMyAd has all the leading dailies of India listed under its portal and there are guidelines for choosing the category as well. So without wasting time visit our page for an effective newspaper ad-  https://www.releasemyad.com/newspaper-advertisement
  • For legal purposes such as a name change or court notice. Newspaper advertisements are a must. In case of name change it is mandatory to publish the announcement in a English and Hindi newspaper. No other medium can get the job done in the case of legal affairs. 
  • Newspapers are more trustworthy to the readers than other Advertising platforms. For people searching for a life partner, newspapers are still the most popular medium to advertise. Because people think it is more genuine than other dating apps or matrimonial portals.
  • People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in the newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. 
  • The oldest and traditional medium of advertising is not stuck in a time frame, with the emergence of the internet it has its e-paper version now which is very popular among youngsters which gives the digital experience anytime anywhere.  
  • Lastly, clients can avail different ad booking formats like classified text, classified display and display according to their necessity and budget. Display ads are perfect for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more suited.

So after reading all these if you have made your mind to publish your advertisement in newspaper and have queries regarding ad booking procedure or payment, please feel free to call or WhatsApp releaseMyAd’s helpline number 9830629298 or you can chat with our customer care executives 24*7.