adverts on newspaper | Newspaper Advertising Encyclopedia

April 27, 2020April 27, 2020

10 Reasons Why You Should Not Ignore Newspaper Advertising

10 Reasons why you should not ignore Newspaper Advertising are :

Newspapers are available everywhere, they can be used to target people living in areas where other mediums are less available ,
Newspaper Advertisements are creative and flexible. If a particular campaign does not work, then it can be changed quickly ,
It is a habit of countless people to read a Newspaper every Morning. Advertisements via Newspapers reach the Audience much before than any other Media ,
With Proper planning and composing, these Ads may generate more profitable Customers ,
People living in Cities or Rural areas, who do not have access to the Internet can get the message easily from Newspapers ,
Different Ad Types can be used to display a message. For Example :

Text Ads can be used for limited budget Ads.

Classified Display and Display Ads may be used to say some more about a thing.

7. For a Country like India where people speaking different languages exist, advertisements can be promoted in different languages with the help of regional Newspapers. People would better understand an idea written in their native language ,

8. Placing an Ad on the Focus Days of a Category will bring better response ,

9. Many researches have shown that Newspaper Ads are more trusted than other forms of Media ,

10. It is economically more convenient. People with all kind of budgets can buy a Newspaper Advertisement.

releaseMyAd guides its Customers in planning and buying an Ad Space. With more than 270 Newspaper options to place your Advertisement, the Ad booking service is instant and you receive the confirmation quickly. A team of service executives are there to listen to your problems help with the solutions. Several Discounts and Offers have been made available so that Ad Costs can be reduced. To book an Advertisement, please call us at 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm).

April 27, 2020April 27, 2020

Getting Tired of Newspaper Ads? 10 Sources of Inspiration That’ll Rekindle Your Love

Do you not receive enough response from your Ads ? Are you feeling tired of wasting your money again and again without any Gain ? Do you want to break up with Newspaper Advertisements ?

In case you are fed up with wrongly promoting your Ads then we have got something for you that will rekindle your Past Love. (Disclaimer: Love for Newspaper Advertisements only)

The main reasons why you are unable to hit the target could be

Selecting wrong Newspaper ,
Lack of creativity in the Ad Content ,
Incorrect choice of Ad Type ,
The Ad matter may be confusing etc. etc.

The 10 Sources of Inspiration that may help you are given below :

The Selection of National and Local Newspapers must suit the nature of what you are promoting. For matters that needs a wider reach must be placed in a National Newspaper in spite of a Local Newspaper and vice-versa.
Make your advertisement creative by using pictures, colour, logos, borders, underlines to bring out the look ,
Include features and benefits of your product or service. For Matrimonial Ads give astrological, Educational and Professional details about the Bride/Groom. For Recruitment Ads, give a bit of Job description along with a bit of remuneration
Give a compelling Headline to your Advertisement.
Select an Ad Type (Classified Text, Classified Display and Display Ads) depending on your Budget and needs,
Use Regional and Vernacular Newspapers to send your message to people living in different areas,
Do not give abbreviations that would be confusing for the readers ,
Keep the Ad Short and simple. Do not make it unnecessarily long ,
Look for the Focus Day of an Ad Category on our website. Posting an Ad on such a day of the week will ensure better response ,
Sometimes it may take some time to find the correct person. You may need to advertise a couple of times to get the desired results. In order to do this you may choose from the insertion offers that releaseMyAd gives to advertise on more number of days at lesser price.

April 27, 2020April 29, 2020

Will Newspaper Advertisements Ever Die?

Newspaper advertising dates back to hundreds of years. India which is a country with diverse cultures and languages has over 1,00,000 publications registered with registrar of the newspaper. Some of the newspapers are printed locally in a local language while others are national and are printed in English. Take for example Times of India, the most widely recognised English newspaper in India with as much as 50 editions reaching almost every nook and corner of the country. Considering local newspapers can ensure you reach your target audience in the suburbs where the only form of advertising is print media.

Well, yes yes I get it, with the country moving towards digitalization, you must be worried if at all in the long term Newspaper advertising would survive?

Well, you can count on your fingertips all the reasons why it definitely survives and not die in a diverse country like India!

70% of Indians live in rural areas and as over as 41 crore Indians do not even have access to television at their home. And, this statistics is not changing in decades and thus Newspaper advertising is not dying.
In India where most people do not enjoy a very high standard of living, Newspaper advertising is reliable as it is low-cost form of advertising for masses till now and this is gonna hold true for future as well.
Most of the Newspapers have their e-paper to keep up with the digital changes.
Digital advertisements in websites of Newspaper ensures you reach the smarter generation and advertisement in printed Newspaper allows you to target others.

Well, the only thing that you feel is that you will have to visit some agent or contact publishing house and that it would be a tiresome process. You must also have thoughts as in you do not which Newspaper would be best suitable and thus you do not know whom to contact. But you do not have to wait anymore. releaseMyAd has got you all covered. Working for over a decade now in all forms of advertising, releaseMyAd offers you specialised knowledge and helps you plan your ad campaign perfectly. Since we are India’s no. 1 online ad booking agency you can rely on us completely. You can discuss with our experts at +91 9830629298 or directly visit the website at www.releasemyad.com

Newspaper advertising is here to last and you can book your advertisement with releaseMyAd sitting in your couch right now!

April 25, 2020April 24, 2020

11 Creative Ways to Write About Newspaper Advertisements

Do you want to post an Advertisement on a Newspaper ? If Yes is your answer then look no further for we bring to you 11 Creative Ways to write Newspaper Advertisements in this article. Newspaper Advertisements have been around for Ages and can really be effective in reaching a wider audience at a shorter period of time.

To create an Advertisement more artistically and efficiently follow the steps given right below :

At first, decide on your Target Audience. It will be much easier to design the Ad when you get this right ,

Keep the content of the Advertisement to the point. You may use Humour to make it more fun to read ,

Use a compelling Headline to grab the attention of the Customers. The Headline Font must be innovative and Catchy ,

Use fonts that are easy to read in printed form. For Example :
- Franklin Gothic,
- Helvetica,
- Times,
- Verdana,
- Century Gothic.

You may give them a story about
- Why are you doing it ?
- What are you Offering ?
- How will it benefit the Customers ?

Emotions rather than Logic play a big role in decision-making, try to be empathetic and understand the needs of the Customer. It could perhaps assist him in deciding in your favour.

You must use Color, Images and logos to enhance the look of the Ad. Black & White Advertisements can also be useful if planned and written properly.

You may use Local Languages to engage the Audience. This way they would understand you better,

Determine the Ad Type depending on the nature of the Advertisement,

Create a Call-to-Action Statement that would convince and inspire people to buy from you ,

All-in-All, the whole Newspaper Advertisement must provide a solution to the concerns of the Customers. You must never divert from this basic principle.

April 24, 2020April 24, 2020

A Beginner’s Guide to Newspaper Advertisements

Newspaper Advertisements are one of the oldest methods of promotion. Amidst the success of other forms of Advertising, they are still relevant in the present times.

Advantages of Newspaper Advertisement :

Newspapers being easily available can reach the Target Audience where it is difficult to reach via other mediums,
It is a convenient form of Advertising, even for people with limited financial strength,
Customers are more connected to Newspaper for acquiring day-to-day knowledge about almost everything, it is easier to track and target them this way,
Through Newspaper Advertising, we can reach a specific class of readers that is usually difficult in case of other forms of media.

About releaseMyAd :

releaseMyAd is an online Ad booking partner of various Newspapers. It helps in creating a strategy on how to start an Advertising Campaign through proper planning and guidance. It ensures maximum reach for all kinds of budgets. Here, booking an Ad is extremely simple and can be completed in a short duration of time. It has got a collection of more than 270 different Newspapers with numerous Offers and concessions to reduce the Ad Cost.

Newspaper Advertisements can be booked in three different formats/types like Classified Text Ads, Classified Display Ads and Display Ads.

Text Ads are low in cost but have a good impact on the readers. Classified Display and Display Ads on the other hand include colors, logos and images that help to catch attention. Varied Categories and Editions are present for placing Advertisements based on requirements.

Few Samples of Newspaper Advertisements :

Matrimonial Advertisements –

Property Advertisements –

Recruitment Advertisements –

Steps to book Newspaper Advertisements :

Determine an Ad Format or type first ,
Then pick up an Ad Category,
At the next Step either choose your Newspaper and the Edition directly or if you are unsure about the Newspaper then choose a Location. Newspaper Options will be given at the next step for the Latter.
After this you need to compose the Ad Matter ,
Make the Payment.

For any Further guidance about Newspaper Ad Booking, contact us at 9830629298(Weekdays till 6 pm and Saturdays till 4 pm).