advertising in paper | Newspaper Advertising Encyclopedia

May 8, 2020May 8, 2020

10 Questions You Should Always Ask About Newspaper Ads Before Placing It

Before placing an ad there are a lot of questions that come in your mind. It might so happen that many a times you feel that such trivial questions should not be bothered about and you drop it. However there is a possibility that any of these questions was important, and now your ad lacks something, and you are not getting the desired response from your ad because of that. No one wants to spend huge sums on Advertisement in Newspaper and end up not getting the results out of it.

Questions that you must ask!

Before placing an ad in a certain edition always ask whether your preferred area is covered in that edition otherwise it might happen that you pay and get your af distributed elsewhere, where it is of no sense.
Make sure you ask about the circulation of the newspaper and enquire about any other most circulated newspaper if available in the preferred location. It might actually get you a better newspaper that you had no knowledge of.
You can always check with experts about your ad content, although you get a lot of the same ads to frame your content but asking an expert will definitely help your ad stand out from the crowd of all the ads. Call an expert at 9830629298.
You can ask for the preferred location in the newspaper of your ad for the display ads. You may be asked to pay extra for the front page, third page or back page. Those ads definitely stand out and get the best response and are worth the investment. In case of classified ads you can’t be assured of the location, it is sure that your ad will appear in the column you’ve booked it under.
Certain newspaper advertisements require documents to be produced to the publishing house for editorial confirmation. Make sure you ask what documents are required and produce the same.
There are focus days of different newspapers for different categories of ads. Make sure you ask about the focus day of your preferred newspaper for the category you will put the ad in so that your ad can get you the best returns.
Please check about the latest offers and packages that are provided. releaseMyAd provides lots of packages and offers like book 1 get 1, book 5get 5 and discounts upto 90% for some packages
Ask about the genuinity of your source of booking. Take for example releaseMyAd which is a INS accredited and PAN India certified company. This ensures that you do not have to keep thinking whether this agency is good enough, whether they are robbing you with some fake guarantee e.t.c.
With display ads there is bargaining in the rates for a particular newspaper, try to make sure you ask for the best rates so the advertising can be cost effective.
Check about the refund terms and conditions in case there is an issue with your ad. Trustworthy agencies try their best to keep their customers satisfied and provided before sale and after sale services.

One place to get all your questions answered is releaseMyAd. Working for over a decade now, releaseMyAd has become no.1 online ad booking portal. Offering quality service and cost effective solutions to advertising problems is the Moto for releaseMyAd. Call now to get your questions answered at 9830629298. Ask questions because that is how you can get the best out of your investment.

May 6, 2020May 6, 2020

How to design a newspaper ad?

Designing is very important for marketing. It is similarly a very important part of the Advertising process. Experts say that spending money, time, and effort for designing never gets wasted. It always gets you expected feedback if done properly. As the days passing by designing is becoming a more integral part of the communication process.

Following the new trends of newspaper advertisement, whether it is a print ad or it is an audiovisual ad, content is playing a major role. It is getting used as a weapon to attract more viewers and turn their minds. Also, effective planning and designing of Ad content proved to be a successful instrument for increasing the number of potential consumers and their brand loyalty. Thus, the content has become that one major factor using which every company is fighting to get distinguished and stand outside the box.

Nowadays, advertising is not just filling up facts in the ad spaces. It is more of the content with which your readers will be able to connect. For eg: I hope most of us have seen the print ad of Fevicol which was showing the Jai-Veeru Jodi of famous Indian Movie “Sholay”. To Indians, this Jodi is everlasting and unbreakable and that is exactly the concept that Fevicol used to promote its product as the strongest adhesive in the market.

Maybe this is why after the existence of so many other dairy companies, Amul is the Best known in India. It never fails to come up with new ad illustrations in case any happening in the society, be it Narendra Modi getting elected as the president or be it Sachin Tendulkar scoring a century.

Designing is just not creating a graphic using colors, texts, and logos. Even in the case of Classified advertisements as well it is really important to design your texts properly. Your text arrangement should be short, crisp, and apt. to pass a clear message to the readers. Texts will obviously vary from category to category but the arrangement must be effective based on that. Inclusion of proper details as in mobile number, Qualification, e.t.c. can make the advertisement effective. If the ad is booked through releaseMyAd you can get complete assistance for forming an effective text ad.

May 6, 2020May 6, 2020

A Look Into the Future: What Will the Newspaper Advertising look like in 10 Years?

In India newspaper advertising holds back hundreds of years. Newspaper advertising which is the oldest and the largest form of print media advertising has been the most reliable and prefered source of Advertising to businesses and individuals as well as the government.

Facing a tough competition with television and radio, Newspaper Advertising has made its way to the present. With digitalization, competition arises from social media advertising, digital ads are everywhere, aren’t they? Reaching the younger and more advanced generation who do not prefer reading newspapers is by advertising in alternatives.

Advertising on Newspaper — Classified ads in newspaper icon in outline style isolated on wh

Poor quality and response: Newspaper Advertising is disappearing and replaced with more visually appealing digital ads, with a greater emphasis on clean layouts and graphic design. People have stopped reading newspapers and have switched to television, mobile apps etc.

Life over the internet and social media: How many of you see people reading newspapers rather than sticking to their smartphones? Almost negligible, right? With few clicks, people get what they are looking for, surfing the internet for every single information has led to almost negligible people reading newspapers and hence even fewer placing ads on it.

There are a variety of opinions on what the future holds of Newspaper Advertising. Some are of the opinion that an emerging economy like India is definitely a growing market for the newspaper industry with matured and ever-growing literate readership, while others say that the future is dark and will fade away. But since we are concerned about 10 years from now, it is certain that Newspaper Advertising is going to survive and grow.

Few reasons why Newspaper Advertising is not going to fade, not now and not 10 years from now!

Cost-effective solution: Newspaper Advertising is one of the cheapest forms of advertising for small businesses and individuals. Certain government norms hold companies to give an ad in Newspaper for its reliability and authenticity.

E-papers and websites: When paid for advertising over newspapers, your ad appears on hard copy of Newspaper as well as the e-version. Isn’t it appealing?

Easiness of booking: Booking the ad online for Newspaper is simplest. Book the ad through releaseMyAd, India’s no. 1 online ad booking agency. You can book the ad in a 3 step process by sitting at your place by just a few clicks.

Newspaper advertising is gonna last and hence take advantage of offers and packages and book your ad right now.

May 1, 2020May 1, 2020

National vs Local Newspaper Advertising: Which Is Best?

News is always required so as newspapers. There are more than 100 newspaper publishers whose publication gets circulated daily. Some lead the market with very high circulation and some maintain a subtle number but the news story which is written in the newspaper is important irrespective of the publication. News stories are not something that differentiates between the newspapers, though the writing quality of a news story can. But something else that majorly differentiates between publications is the covered area by circulation.

The newspapers that get circulated only in one city or state or maybe a very small region, is considered as a local newspaper by it’s readers. Whereas some newspapers have it’s circulation in most of the parts of the nation. Those are considered as the national newspapers by the citizens of the country. The best National newspaper that is leading the market currently is the Times of India. And some examples of regional newspapers are Anandabazar Patrika, Sambad, Gujrat Samachar, Sakshi, e.t.c.

It is really very hard to say which one is more effective. Because if National newspapers are highly circulated then local newspapers are more cost-effective. If National newspapers have specific language restrictions, then local newspapers are easier for the local people to understand because of it’s language. Both the papers are having some pros and cons. Thus, it will be really a weak way to decide on the paper considering whether it is national or regional.

The best thing is to decide the demographic and geographic requirements and then choose the paper based on that. Analyzing your ad purpose and content, and setting up feedback expectation can help you to make a better ad decision. If your requirements are high circulation or if you want to put up your ad in a language that is understandable nationwide, you should go for national newspapers.

In case your main focus is to get the message through the local people in your area, and that too in a very cost-effective way. It’s best to choose a vernacular language local newspaper.

Advertisers often prefer Local papers for Classified ads and national papers for Display Ads. But there is no such preferred rule or regular record. Classified ads also have been placed in national papers for better feedback and displays have been placed in local newspapers when based on the target group’s geographical area.

Wait, I’m this article is not over yet. Don’t you want to know how to book the ad or whom to contact? If you need the answer to these questions, scroll below to read.

releaseMyAd is the best solution for your ad booking. It is an online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.

Your one ad decision can change your future. So think not twice but as many times as you want before choosing a paper. Though giving these several thoughts is not required for choosing releaseMyAd. We have proved a lot and have more to prove in the future. Book your newspaper ad through us and make a note of an amazing ad booking experience.

May 1, 2020May 1, 2020

15 Terms Everyone in the Newspaper Ads Industry Should Know

Having a better understanding about any affair helps us to do that correctly. Whereas not knowing about it completely can only misguide us. Similarly, if you as an advertiser are not having absolute knowledge about newspaper advertisements, you might face issues putting up your ad successfully. But don’t get nervous. We are here to help you out in that. This article will tell you about a few terms which will improve your ad knowledge as an advertiser. It’s really important for everyone to know the 15 terms explained below in case of putting up a newspaper advertisement. So come, let’s start learning.

The first two terms are the two different types of newspapers that can be broadly divided based on their sizes. They are –

1.Broadsheet – A large-sized newspaper. The measurements of broadsheet newspapers vary sometimes. For eg: Times of India main newspaper is an example of a Broadsheet newspaper.

2.Tabloid – Taking the standard size of the newspaper and folding it into half, it is a small-sized newspaper. For eg: Mail Today is India’s one of the tabloid Newspapers.

When you as an advertiser will put up a Display Advertisement, you will have to choose between two segments of the newspaper. The next two terms will tell you about those segments. They are:

3.Main Newspaper – The main publication, usually published daily or weekly.

4.Supplement – It is an added segment that generally doesn’t get published daily but on a specific day every week. It contains additional news, articles, and most advertisements.

The next three terms that you need to know are the three different types of advertisements. Namely below:

5.Classified Text – Also known as Run-On-Line. The Ad appears in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed.

6.Classified Display – Classified Display Ad is more visually appealing ads, allows customized font, color, logo, or image. It appears in the classified section.

7.Display Ads – Display ads are premium advertisements appearing in the main newspaper and newspaper supplements and are generally placed by businesses promoting their goods and services. These are designed creative ads that are charged based on per sqcm.

The next term that I am going to tell you is very important, i.e., Edition.
8.Edition – The issue for one press run: home edition, state edition, final home edition, extra.For ex: Times of India has several state editions including Kolkata, Mumbai, e.t.c.

To put up the ad on your required date you have to know the next term, that is Deadline.

9.Deadline – A time by which the ad booking and the payment must be done, to make it appear on the required date.

In the case of classified advertisements, there are several different categories. The next few terms are some of those categories that people often get confused about.

10.Obituary – A biographical ad of a deceased person printed in the newspaper shortly after the death is announced.

11.Situation Wanted – Advertisements where you are an advertiser who is offering service to the people or organizations that need your service.

12.Situation Vacant – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.

Some other important terms that you must know are:

13. Logotype – Advertisements where you are an advertiser who is searching for employees, whom you’re going to recruit.
14. Column – The arrangement of horizontal lines of type in a newspaper. In the case of display or Classified Display ad formats, knowing the concept of column is important as the size of the ad can be changed based on the size of the columns of that paper.
And the last Term, knowing which can change you as an advertiser is releaseMyAd.
15. releaseMyAd – An INS accredited online ad booking portal, expertised in ad booking and amazing customer service. Through releaseMyAd you can book advertisements for almost all the reputed newspapers that get circulated in India at the lowest cost possible.

If you have read all the words mentioned above, you must be confident enough by now to place your advertisement as you already know pretty good about newspaper ads. So, now what are you waiting for ? Go ahead, visit https://www.releasemyad.com/newspaper-advertisement and book your ad through releaseMyAd. In case you face any kind of problems, feel free to call at 9830629298 or you can also have a chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

Choose releaseMyAd for your ad booking and transform yourself from a mere advertiser to a SMART Advertisers.