Newspaper Advertising | Newspaper Advertising Encyclopedia

May 11, 2020May 11, 2020

How Much Should You Be Spending on Newspaper Ads?

Newspaper advertising can be an expense or an investment. No matter how you see it. one cannot deny its importance in a businesses marketing campaign is crucial.

Now the question arises what is the right amount to be invested in a newspaper advertisement.

Honestly, there is no right answer. It rather depends on a lot of factors regarding your advertisement.

Analyzing these factors you can determine how much amount will be a worth it amount to be invested in your newspaper ad.

Type Of Ad

Is it a commercial ad or a personal one? Are you giving it sell, hire, promote or simply fulfil a formality? Asking these questions already gives you a clear vision of your spendings. Suppose you are launching a new product on the market and want to attract new customers. You have to do newspaper ads on a regular interval, publishing a single will not get the job done. You want to attract the reader’s attention. But giving a display ad is too costly for regular advertising yet classified text won’t be attracting much attention. So you choose a classified display which allows you to attract more reader attention with a colourful picture and also costs you less than a display allowing to advertise more than one time in regular intervals.

But suppose you have changed your name and are asked to give a name change ad in a local newspaper by the court for formality. If you go for a display it will be a waste, a simple classified text ad will be the right investment.

Target Audience

What type of audience are you trying to showcase your ad to? Youth? People from a specific region? Or on a national crowd?

Depending on that you can choose whether to give an ad in Times of India or Maharashtra times. Even though it costs different and publishing an ad in one is costlier than the other. Selecting the newspaper which will rather get the job done i.e. exposing your ad to the target audience is more important. Even if it is the cheaper option.

Budget

Advertising is important but it is a part of marketing and promotion not beyond it. Gaining new customers, recruits or buyers is important but only when your budget allows. Knowing the amount till which you would like to invest in advertising is important before you start thinking about any other factor of newspaper advertising.knowing the budget beforehand shows you the clear picture and options in which kind of newspaper advertising you can consider giving.

As they spend too much on is not important rather spending wisely is key to successful advertising! Do get negotiable rates on your next newspaper advertisement Mail us at book@releasemyad.com, or call us on 09830629298.

May 11, 2020May 11, 2020

Top Malayalam Language Newspapers Of Kochi Based On Circulation And Readership

As We all know There are many papers in Kerala that are printed in Malayalam languages. Let me discuss with you some important lists of leading Malayalam Newspapers based on circulation & readership which allows you to make the right decision while choosing the right newspaper.

Among these Malayala Manorama with a circulation base of over 2.3 million copies and has a readership of more than 20 million, Followed by Mathrubhumi is the second most widely read newspaper in Kerala, Whereas Manglam, Kerala Kaumudi & Deshabhimani being the widely read daily newspaper in Kerala.

Different Ad Formats & Categories

There are wide range of categories to choose from,You can advertise in the following classified categories such as:

Business(proposals/offers, for sale, etc)
Property(for sale/ to rent, / Accomodation wanted etc
Matrimonial(wanted Bride/ wanted Groom)
Recruitment( situation vacant, situation wanted, etc)
Announcement(Change of name, lost & found etc)
Travel
To Rent
Classified tenders( public notices, marriage notices, tenders)
Services
Retail
Wedding Arrangements
Obituary
Computers
Marriage Bureau
Astrology
Remembrance
Entertainment or Commercial Personal
Education

Different Ad Type

So to book any advertisements in Malayalam, you can take your pick from classified ads via any of the following formats.

Classified Text: For all newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

releaseMyAd, online ad booking platform

releaseMyAd started its journey in 2009, India’s largest online ad booking portal where advertiser can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle as we are tied up with more than 200+ newspapers across india & we are authorized by INS-Indian Newspaper Society which is the main governing council of media publications.
Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our releaseMyAd executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals.

Ad Booking Step:

Just follow Three basics steps to book your ad:

Contact Details:

Have a query or a doubt regarding the ad booking, just feel free to call us at 09830629298 or mail us at book@releasemyad.com., our releaseMyAd executive team is always ready to help & Guide you.

May 11, 2020May 11, 2020

Types of Newspaper Advertisements

For any advertiser, it is really important to understand their requirement for putting up the ad. Before they place the ad in any newspaper, it is really important to figure out the purpose behind putting up the ad, an approximate budget, and what is the tentative feedback expectation. This helps the advertiser to make the advertising process pretty effective. But before anything first an advertiser needs to know about the different formats of Newspaper advertisement to make him/her ad decisions better.

The newspaper advertisements can be divided into three broad types based on :

Content matter
Purpose
Price
Location in the paper
Costing criteria

Let’s start with the types of advertisements to have a better understanding.

Display Advertisements – Display advertisements are premium ads that appear in a newspaper. These ads are the most costly one that is possible to place in a newspaper. There is an absolute reason behind it’s high cost, i.e., These kinds of advertisements allow an advertiser to put up creative content and creativity attracts customers. In the case of Display advertisement, an advertiser puts up the design that includes both text and images along with amazing colors, logotypes, Clip arts, and many more. Thus the purpose of putting up these kinds of ads is gaining more feedback. Generally, these kinds of ads are often placed by Business organizations, Educational Organizations, and Corporate organizations. These ads can be of different sizes and can be located on different pages throughout the newspaper except the Classified page which is dedicated to the Classified Advertisements. It is costed based on the size per sqcm. which varies from paper to paper. Surveys have proved that according to the general human reading behaviour the odd number pages, front page, and the back page acquires most of the attention. Thus, almost all newspapers placing a display ad in these pages cost more than placing it on any other page.

Classified Display Advertisements – Classified Display Ads are almost the same as the display ads. Except for the location in the newspaper. These appear only on the dedicated classified page in all newspapers. It is more visually appealing than classified text ads. Here customized font, color, logo, or image can be added to make the ad visually more effective for the target readers. These ads are charged based on per sq.cm. Generally, classified display ads are placed to communicate with a very specific group of readers which will fulfill both side requirements.

Classified Text Advertisements – Classified Text Ads are the most cost-effective advertisements in any Newspaper. The Ads appear in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed. Thus, it is also known as Run-On-Line ads. Rate is charged per Line/Word/Character basis. Generally, this is not chosen for Obituary and Remembrance ads, because of not allowing any incorporation of pictures.
After understanding the ad formats, it must be easier for you to easily decide which one is suitable for your requirements. Now make your ad booking easier, book through releaseMyAd. Click on and book your ad hassle-free from any time anywhere just using your internet connection. It will save both your time and money. In case you face any problem you can also get assistance by calling at 9830629298. All the best for your next ad booking.

May 11, 2020May 11, 2020

The best Kannad daily to publish a Newspaper advertisement in Bangalore

The best thing about India is in its diversity! Although we understand newspapers printed in English give a more national appeal. Newspapers allowed in regional languages are equally important. The beauty of print media in India in its editions specifically printed in the different regional languages.

Why publish an ad in Kannad language newspaper in Bangalore?

To make your ad more appealing to a regional crowd it is more important to print ads in the regional language of that region. As you might know, half the barrier of conveying the message to an audience ends if you can just cross the language barrier of that region.

If your target audience is in Bangalore it is a smart idea to not go for a national approach but rather a regional one instead. This not only attracts more viewership but also helps your ad reach the right target audience better.

2.Top Kannada language newspapers of Bangalore based on Circulation and Readership

Now there are many newspapers in Bangalore printed in Kannada languages. To make the most of your ad booking experience you should know the readership circulation of these newspapers offer. Allowing you to make the right decision while choosing the right newspaper.

For instance, if you wish to get maximum coverage of your ad matter but don’t have a restriction on budget, Vijay Karnataka Bangalore or Prajavani will be the right choice for your ad. Whereas you have a tight budget and are okay with a moderate audience going for the third or fourth most circulated newspaper will be a better option.

Here are the newspapers along with their circulation numbers in Bangalore:

Vijay Karnataka

Prajavani Kannada

Udayavani

Prabha Samyukta Karnataka

Vijayavani

With Vijay Karnataka & Prajavani being the most circulated with over 5L each day and Udayavani then following with 3.3L circulated each day in Bangalore.

3.Different Ad formats and categories

Classified Text Ad: Ads consisting only of text no pictures but you can use enhancements like colour to make it more appealing. These ads are the most affordable.

Classified Display: Smaller than a display but better than a test ad. These ads consist of text with pictures.

Display Ad: The best visually appealing format of an ad in a newspaper. If you are not on a budget this is the format for the most attraction from the consumer.

Different ad categories to choose from:

Personal (Change of name, Lost and found, etc)
Property(for sale, accommodation wanted)
Let/rent
Business(for sale, offer/proposal,etc)
Vehicles
Classified tenders(public notice,tenders,etc)
Recruitment(situation vacant, situation wanted,etc)
Matrimonial(wanted bride or wanted groom)
Services
Obituary
Remembrance
Computers
Retail
Astrology
Travel
Education

4.RMA booking platform

Started in 2009, releaseMyAd brought a revolution in the world of ad booking. It is the very first of its kind fully digital platform where you can easily book ad in a variety of newspapers, radio, tv and even the new trend in town social media platforms.

All leading newspapers circulating throughout India are listed under releaseMyAd. Offering advertisers a variety of options to choose from catering to their audience, geographical area and ad type. All this made it convenient from the comfort of your home. Only internet connectivity is all you need and rest is done by our excellent task force working to provide you with the best service.

Worried about it being costly? Don’t worry it is also affordable. Several discounted user-friendly packages and offers make your booking experience cost-effective as well as cost-saving!

5.Ad booking steps:

Booking an AD using releaseMyAd is easy!

6.Contact details:

Still confused or doubtful about placing an ad in Kannada newspaper or any other newspaper?

Mail us at book@releasemyad.com, or call us on 09830629298.

May 11, 2020May 11, 2020

A Trip Back in Time: How People Talked About Newspaper Ads 10 Years Ago

Newspapers have been there for centuries and so has newspaper advertising. It is after all the oldest kind of advertising long before television and long before today’s internet generation.

It’s been a lot of ups and downs of the ad industry. If today can be considered as the era of digital media 10yrs ago it used to be the era of print media.

Let us go through a memory lane 10yrs ago 2010, the golden era of newspaper advertising.

Unlike today the internet was not so much available for the majority of the Indian population and smartphones were just invented. Back then print media advertising was thriving.

People looking for jobs would buy a newspaper scanning through the recruitment column to find the desired employment opportunities. Office workers would always carry a newspaper with them to read in their daily travel to work. This led advertisers to advertise more than ever in the newspaper. Whether to promote a new product, advertise a retail sale or just simply look for employees.

It’s not like newspapers were not popular media to advertise before 2010. It was, but 2010 was different; it was the golden era of newspaper advertising.

The readership numbers saw a surge and so did the innovations in the advertising. All the innovation advertising seen today in newspapers mostly started in 2010. More and more editions were introduced by each publication to reach every corner of the nation in an attempt to reach more and more readers.

It was also noticed that readers were more likely to respond to an advertisement if it was printed in a newspaper. Newspaper advertising started meaning as a trustworthy source for the advertisement.

Even with such a great image and response, newspaper advertising faced competition from newly introduced digital media which came along the newly introduced smartphones. Allowing users to have access to the internet on the go 24/7 which introduced a new platform for advertising the digital media.

This was threatening although newspapers had the reputation and sophistication it soon became a traditional advertising platform.

But as the newspaper industry is always evolving and adapting to the new age, many had the idea of mixing the two. Like our agency releaseMyAd, brought in a revolution in the newspaper advertising experience. Get adapted to the smartphone generation not forgetting the past. Newspaper advertising still had the highest readership back in 2010 and also the most advertising media. So we allowed advertisers to book their ads simply in 10 mins without going to any local agency but simply by using the internet in their smartphones.

This played a vital part in keeping newspapers thriving even when the new digital medium came into existence.

Other than this e-paper concept introduced by almost all newspapers operating even today has kept the newspaper alive from its golden era 2010 to the present day.

Today even if the physical newspaper is at a downfall seeing not much growth in readership numbers as it did in 2010 this old advertising medium is far from extinction as e-paper readership has been growing each day keeping newspaper advertising alive for decades to come.

Mail us at book@releasemyad.com, or call us on 09830629298.