Category: Newspaper Advertising

Posted on

How to Compose a Good Classified Advertisement

Classified advertisements are divided into Classified text ads and Classified Display ads. Classified text ads publish in standard running text format and charge as per character, word or line. Enhancements like color, underline, bold, tick etc can be added to classified text ads. Classified display ads are charged as per sq cm and contain image, color, logo etc. Both are specifically published in the Classified page of the newspaper. 

releaseMyAd is the most cost effective way of booking classified ads online. It is India’s number one ad booking platform which provides customers the most easy and hassle free experience of advertising.

I am going to share some tips and ideas about writing a successful classified advertisement here.

  1. Appropriate newspaper selection: Selecting the appropriate newspaper is the basic need to successfully publish a classified advertisement. Choose a local or national newspaper according to your need for advertisement.
  2. Preferred edition selection: Edition needs to be selected according to the target reader. For eg, if you want to sell a flat in Delhi then selecting Delhi edition of any newspaper is the best option. Thus you can get the maximum response.
  3. Specific category selection: Before publishing an classified advertisement in a newspaper you must know what is the best suited category for your advertisement. Selecting the perfect category helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time.
  4. Ad creative composition: For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are a more suited solution. 

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age,  height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

  • While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.
  • While composing Lost and Found advertisements, mentioning your contact details allows the public to return the lost object if found by anyone. 
  • In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication. Obituary and remembrance ads are usually published in classified display format. releaseMyAd has their expert designer team to compose the creative in such a way that will surely catch the eyeballs of readers.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise people won’t be able to get in touch with you or your product or service. 

  1. Selecting the release date: After creating your ad creative the next stage is selecting the insertions, i.e; publishing dates. You can choose one or multiple insertions. releaseMyAd provides offers on release date time to time for their clients.
  2. Upload necessary documents: To publish some classified ads publication requires certain documents. It is mentioned in our website. So after selecting the release date in case of certain ads you have to upload the documents which are required. For eg, to publish a name change ad, one needs to provide a notarized affidavit.
  3. Payment: Last step is making the payment. You can make the payment by Debit card/ Credit card, Net banking, UPI, Cash deposit, Cheque deposit. A confirmation mail will be sent to the client’s registered email address after payment. 

For more information feel free to call or WhatsApp our helpline number 9830629298  or write us to book@releasemyad.com.  We have our 24*7 chat system to help you with any query which one can avail by visiting our website.

Posted on

Why Advertising Agencies Are Important In Media Industry

An Advertising  Agency is born to help you to get your targeted customer, there work together with one goal to help the business to reach their targeted customer in an easy & simple way.

All the businesses that want to promote their product take help from advertising agencies to achieve maximum attention of the customer.

Function Of Advertising Agency:

Here are some common functions performed by every advertising agency.

Advertising Agency
  1. Create an advertisement based on the information given by you about the product so that your ad matter would gain maximum attention from the customers.
  2. Do a research about the company & its product in detail.
  3. Planning for the promotion of the product through all social media platforms.

Importance of advertising Agencies:

  1. With the help of advertising agencies your business will be able to grow as it in-depth research about the company, its products & services, it provides you the best solution for your business growth.
  2. if you do not have staff that know advertising work so in case hiring an advertising agency helps  you and your staff not to spend time developing an advertising campaign & will be able to concentrate on the work for which they are hired, this in return helps to save money. For example ABS company wants to launch its new product in the market for this the owner will take help from its employee for the advertising work but they don’t know how to promote it through advertising campaign causes difficulty in business process for excluding this problem consulting an advertising agency is the best idea.
  3. Advertising agencies have people who are experts in the field of advertising & marketing. With the help of their experience they are able to tackle different types of clients and campaigns & provides you the best business solutions.
  4. There is a popular saying that “Times is money” Every business owner understands the value of time so  hiring an advertising agency helps  you to concentrate on the other work instead of developing ad campaigns.
  5. The advantage of  working with an advertising agency is that the business gets an opportunity to meet a new set of connections & know different marketing strategies of different companies which are already working with that advertising agency.
  6. Advertising agencies are a team of professionals who know their work & what they’re doing as they are expert in that field so an  advertising agency could help you achieve higher growth rates for your company & helps you to earn profit.

For example releaseMyAd, India’s largest online ad booking portal where advertiser can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle as we are tied up with more than 200+ newspapers across India & we are authorized by INS-Indian Newspaper Society which is the main governing council of media publications.

Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.
just feel free to call us at 09830629298 or mail us at book@releasemyad.com

Posted on

The best Marathi daily to publish a Newspaper advertisement in Nagpur

Marathi has the third largest number of native speakers in India, after Hindi and Bengali.  It is mostly spoken by around 83.1 million Marathi people of Maharashtra. Currently, Maharashtra has 25 native lingual newspapers. If you are from any of the cities of Maharashtra, for eg, Nagpur, and want to place an advertisement in Marathi daily but could not decide which newspaper will be best suited for you, here I am trying to discuss some of them according to their circulation and readership.

  • Lokmat: It has a circulation of approximately 18 million. Extremely popular in the states of Maharashtra and Goa, it is considered to be the No. 1 regional language daily. Because of its wide reach, Lokmat is also the most preferred advertising medium. It is distributed in Ahmednagar, Aurangabad, Goa, Kolhapur, Nagpur, Pune, Akola,Delhi, Jalgaon, Mumbai, Nashik and Solapur. 
Marathi Newspaper Ads in Nagpur

To check out the best ad rates of Marathi newspapers visit the official page of releaseMyAd which is the no 1 online advertising portal. You will get your preferred newspaper, edition and categories listed there in a very much understandable way.To know more about advertising in newspaper click on the link- https://www.releasemyad.com/newspaper-display-booking/language/marathi .

  • Maharashtra Times: Owned by the largest media house in India, Times Group, Maharashtra Times has the second highest readership in Mumbai. It is the ninth-most circulated daily newspaper in India. It is circulated in Aurangabad, Myumbai, Nashik, Kolhapur, Nagpur and Pune.

Classified text, classified display and display are the 3 formats of newspaper advertisements. Classified text is a standard running text format charged as per character or word or lines. In Classified display, one can add image, logo, different fonts etc which is more eye catchy than classified text.  And Display can be of any size and publish in any newspaper page. Classified display and Display both are charged per sqcm basis. For best rates of Maharashtra Times visit our page and select the specific newspaper. releaseMyAd also provides packages and offers which are best in the industry.

  • Loksatta: Loksatta, published by Indian Express group, is circulated in Mumbai, Pune, Nagpur, Thane, Palghar, Ahmednagar, Amravati, Aurangabad and Nashik. In Loksatta advertisements are published in different categories like Matrimony, Recruitment, Business, Property, Service, personal, Public Notice, Education Astrology etc which are listed at our website page.
  • Sakal: Sakal ranks among the top 10 language dailies of India and is the largest circulated Marathi newspaper. Sakal is the highest circulated and the most sold newspaper in Maharashtra with a daily circulation of approximately 1.3 million.  It is published in the cities of Pune, Mumbai, Kolhapur, Sangli, Nashik, Aurangabad, Nanded, Parbhani, Solapur, Nagpur, Satara, Akola and Jalgaon.It runs one of the largest Marathi websites, eSakal, which reaches to 300,000 Internet users across the globe.

Publishing an advertisement in marathi newspapers in 3 steps away through releaseMyAd.

  1. Selecting the newspaper, edition and category
  2. Composing the ad matter with specific tools
  3. Selecting the release date and lastly payment.
  • Pudhari: Pudhari is a popular Marathi daily, printed in three centers and distributed in Maharashtra, Goa and North Karnataka. It is the leader in Kolhapur and Western Maharashtra and the third-largest Marathi newspaper daily in the entire state of Maharashtra.Alongside Satyawadi, it is one of the two oldest surviving newspapers in the state.

 Our customer care executives are always there to help you if you face any problem regarding booking or payment.You chat with our agents from our website page which is open 24*7.Or feel free to call or whatsapp at our helpline number 9830629298  or write us to book@releasemyad.com.      

Posted on

5 reasons why you should be advertising in newspapers

Newspapers which is the oldest and most traditional advertising medium still exist even today. In this era of social media bloom this traditional advertising method still holds its position among 70% of the population of India. In 1780, with ‘The Bengal Gazette’ the legacy of newspaper advertisement started and still its spreading its charm among it’s readers. Here I am trying to discuss 5 obvious reasons why will one choose newspaper as the mode of his/her advertising.

  1. So when you think of publishing an advertisement regarding your business, what is the first thought that comes to your mind? I assume, For obvious reasons,  how much it will cost? The biggest pros of newspaper advertisement lies in the answer of this question. When it comes to cost effectiveness newspapers are the best medium of advertising. The opportunity of working in the number one media buying portal releaseMyAd, Made me know that you can book an newspaper advertisement of Rs 56/- also. Affordability is the biggest advantage which the medium of newspaper has. You can check the ad costs according to your preferred newspaper, edition and category by visiting our website link online- https://www.releasemyad.com/newspaper-advertisement
  2. Newspapers has its specific reader group which is 70% of the Indian population. Though internet and other mediums are mostly used by youths and urban class people, newspaper is popular among all status, all educational background and it is not limited to any geographic area. Higher readership leads to the higher chance of exposing your ad in a maximum number of people. And it is quite easy to assume that newspaper is the only option to get updated by day-to-day news for the 50 plus generation and semi educated class.People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. It is the most affordable medium for every financial background person.
  3. In the age of online advertisement bloom, readers are more likely to find an advertisement genuine if it is in their favorite newspaper. Its authenticity makes it more acceptable among the general public. For example, many of the Indian consider newspaper ad more genuine regarding matrimony than any other online dating app or portals. In case of Name change and Lost and found it is must to publish an advertisement in an English and hindi newspaper.
  4. Another very important reason behind the success of newspaper advertisements is its shelf life. Shelf life is the length of time for which an item remains usable. For example,  If you miss an advertisement in Gaana.com while listening to your favorite music there is a very less chance that you can revive that later. But if you want to see or refer to someone after a few days, you can simply mention the newspaper name and page number to get the access. 

So after reading all these if you have made your mind of publishing an advertisement of your business in the leading daily of your region then without wasting any time call or whatsapp at our helpline number 9830629298  or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

Posted on

What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

  1. Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost. 

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher  because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

  1. Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
  2. Enhancements: Applying  enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
  3. Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
  4. Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million. 

  1. Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
  2. Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
  3. Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for  different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.