Advantages Of Publishing Recruitment Ads In Newspaper Over Online Job Posting

Newspapers are always the best platform for the Human Resource Recruiter popularly known as HR recruiter who are looking for a right candidate in different fields of any profession for a company as it is their responsibility for hiring eligible, reliable & skilled candidates for their company.

So let us discuss the few advantages of recruitment ads in newspapers over online job posting.

Newspaper recruitment ads help you to hire more experienced and local candidates as a result you will get a candidate who has local knowledge about the area as well minimum travel is needed whereas through online job portal it is very difficult to describe about the job role, qualifications as there are limitation & as the candidates apply randomly through online portal it becomes very difficult for the recruiter to recognize candidates who are serious about the job post & have to contact every candidate who have applied, which in return becomes a lengthy process to select correct candidate.
For the job roles such as sales executives or representatives etc the recruiter always looks for the local candidates who have the proper knowledge & experience of their location by giving an ad in regional & english newspaper allows you to target a more specific geographic location and audience. The applicant you are looking for sales representative jobs within the city always prefers local newspapers for finding jobs.
Unlike job boards which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your recruitment ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice. & if you have a big budget then you can easily place ad in display ad where you can even buy a full page or half page ad to attract the attention of a larger number of qualified candidates.
If you are thinking that due to technology development tech savvy job seekers now look for jobs only through online portals which is absolutely wrong as there are still many qualified & experienced candidates who cannot afford a smartphone with net connectivity for them newspaper is the best choice for seeking jobs as it is always very accessible & cheap, so with newspaper ads, you can reach out to a much wider and more experience audience than through an online job portal.
Newspapers are still the most trusted source of information for the job seekers than online job portals. There are specific age groups of people from 40 to 70 who prefer newspaper searching top managerial positions such senior financial advisors, senior managers etc than online portals. Newspaper ads are the most reliable way to reach out to these senior position holders.

So after knowing few advantages of advertising in newspapers in recruitment category & if you think you wasted too much time in calling candidates from online job portals, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad. For more details mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

The Pros and Cons of Newspaper Advertisements

Newspaper advertising can be beneficial after all it has a high readership in India. but it’s not all positive. So let us look at both, pros as well as the cons of newspaper advertising.

PROS

High Readership

As you already might know newspapers have a high readership number. 1/3^rd of the literate class read a newspaper each day in India. The most read newspaper in India Dainik Jagran had a total readership (TR) of 7.37 crore in the last one month of the survey, up from 7 crores a year ago, followed by Dainik Bhaskar (5.14 crore). These numbers show you the reach of newspapers. Advertising in a newspaper helps you to reach and gain more potential customers for your business.

Affordability

A lot of people will tell you newspaper advertising is expensive but I beg to differ. A newspaper ad is the most cost-effective way of advertising in today’s digital world. It not only gives your ad a wide exposure, it also provides the widest range of rate cards to choose from.

With so many different ad formats to choose from, being the classified section the most value for money format. Newspaper advertising is more affordable than any other media.

Consumer Trust

It’s important that the consumer of media you are advertising in trusts that the media the advertisement is showcased in is trustworthy. Newspapers have been a part of our lives for a long time and hence it has built a sense of trust among its readers . In many latest surveys, it was seen that a consumer is more likely to visit a store or buy a product if it was advertised in a newspaper than in any other media. This proves even in the age of digitization the long built consumer trust of newspapers cannot be competed with even to this day.

For more info on newspaper advertising visit https://www.releasemyad.com/newspaper-advertisement

CONS

Rectification Of Ad Matter

Unlike in digital media platforms once an ad matter is sent to the press for printing for publication there is no looking back. Any error or spelling mistakes is not possible to be rectified in the final ad matter after processing. That’s why we at releaseMyAd advise advertisers to take their time composing the ad matter carefully before going to the next step.

And after the ad is published the wrong ad is seen by millions of people and can only be changed after a new ad is published again but the existing one which is already printed can no longer be rectified.

Quality

Print media lack in quality when compared to the amazing animation advertisements in social media or even television. No matter how beautifully your ad is designed at the end it remains a 2-D ad printed on paper.

Shelf Life

Newspapers have a short shelf life. Newspaper ads are short-lived with daily hundreds of prints of different newspapers with more than thousands of ad printed in each copy consumers can easily forget about your ad. To make an impression on the consumer a single ad is not enough. Newspaper advertising has to be done regularly to attract the consumer and possibly get a genuine response from them.

No one knows to advertise as we do! Mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

How to do Newspaper Advertisement Booking

Advertising plays an immensely important role in creating awareness and demand for brands and products/services. It is therefore, imperative, to executive an advertising campaign through the medium of newspapers as efficiently as possible. Newspapers, as the most popularly known medium for advertising, comes to the rescue on account of its low cost and wide reach.

Advertising is not a child’s play. It requires expertise in the field of advertising to maximise the benefits of executing a particular campaign. It may not be fruitful for an advertiser to simply go about placing an ad, having little to no knowledge regarding the editorial policies of various publications. Thus, for businesses seeking a growth in the market saturated with cut-throat competition, it is always a sound decision to hire a newspaper advertising agency.

An advertising agency is a firm dedicated towards creating advertisements representing a company’s product/service, specifically highlighting the positive side of the product/service advertised. Advertising agencies are responsible for designing and executing the entire advertising campaign, on account of their in-house expertise and professional services, and help the advertisers generate greater exposure and profits in the long run, while establishing a well defined position in the market choked with competition.

Benefits of Advertising Agency :

Expert Guidance in Developing Advertising Campaign :

Advertising agencies help businesses develop their advertising campaigns. They guide the advertisers through each stage of the advertising process right from generating creatives from negotiating prices with the publications for their clients.

Save Time and Money :

Advertising agencies maintain frequent contact with their clients, ensuring all their requirements are attended. Due to their experience in advertising, they help their clients make the most of their advertisements thereby helping clients who otherwise have less knowledge of advertising. They save clients money as well as time by arranging the advertisement on the behalf of their clients.

Creative Expertise :

Business owners may be experts in their respective fields, but may not have thorough knowledge in the field of advertising. Advertising agencies employ people having a good knowledge and experience of creating attractive advertising content which are effective for the purpose of advertising as well as eye-catching for the readers.

Better Ad Placement :

Advertising agencies are capable of guiding advertisers regarding positioning and placement of their advertisements, in order to ensure maximum impact and viewership.

Market Research :

Advertising agencies also help advertisers by conducting market research to help them identify their target markets as well as their main demographics. This helps advertisers identify which format of newspaper advertising shall earn them more responses.

Branding :

Newspaper advertisements are crucial to formation of a brand name in India. Advertising agencies, hence, help businesses gain recognition through the advertisements and become a recognized brand. Some agencies also help businesses create their brand logos, adding uniqueness to their brand image.

Why releaseMyAd ?

The success of any newspaper advertisement depends upon the degree of expertise the advertising agency possesses. Headquartered in the city of Kolkata, releaseMyAd, has provided advertisers the platform for booking newspaper advertisements online as per their convenience, ever since its inception in the year 2009.

releaseMyAd aims at simplifying the media buying process and enables advertisers book advertisements in leading newspapers at the best possible rates, suiting the budget of the advertisers. Since the agency is accredited by the INS (Indian Newspaper Society), they bear the potential of negotiating the ad rates with the respective publication houses, on behalf of their clients and hence avail them of the best possible advertising rates.

In addition, the team at releaseMyAd comprises various in-house media experts who can help advertisers get through every stage of their advertisement booking process. They render professional services, helping the advertisers be guided with the best suggestions regarding the advertisements to be placed – how the efficiency of the ad can be increased, what paper one should go for, what booking package shall enable the advertiser gain maximum responses at the most economical price.

releaseMyAd values its clients on top priority and maintains complete transparency with them till their ads are published. They provide the clients a soft copy of their ads or hard copy, if requested by them, as a proof of release. Hence, releaseMyAd is the best agency to approach for any brand looking forward to increasing their brand awareness or spreading their advertising message among the masses through newspaper advertising.

Steps for Booking Newspaper Advertisements with releaseMyAd :

Booking your advertisement with releaseMyAd is merely a matter of a few minutes. All you need to do is:

Login to their website www.releasemyad.com
Click on the Login tab
Sign up as a new user (if you are a first-time user) or log in using your registered login credentials
Select “Newspaper” from the options on the top of the screen as the desired medium for advertising
Select the desired ad format to go for by clicking one of the three ad format options available on the screen :

“Book Classified Text Ad” – for booking a classified text ad
“Book Classified Display Ad” – for booking a classified display ad
“Book Display Ad” – for booking a display ad

Select the desired Ad category as for classified advertisements or the desired supplement or newspaper section for display advertisements.
Select the Newspaper of your choice and the edition as per the location desired
Click on “Book Now” to book the advertisement.
For classified advertisements, you must now type your desired Ad Matter in the “Compose Ad Matter” section (sample ads and tips are available at this stage for your help). Make use of enhancements while composing the ad content for increasing the visual appeal of your ad, to ensure it gets noticed.
For display advertisements, you must upload the creative of the desired advertisement in a suitable format like pdf, jpeg, png
Click on “Select Dates and Make Payment” for selecting the desired release date, then preview the ad booking details prior to order booking and finally making the payment using either of the numerable options available to make the payment online/offline.

Selection of a competent ad agency like releaseMyAd helps business houses generate more goodwill as well as profits for the company. Common people, too, can make the most of their advertisements, in terms of high number of positive and relevant responses, by availing the professional services rendered by releaseMyAd.

May 13, 2020May 13, 2020

What Would the World Look Like Without Newspaper Ads

A newspaper is probably one of the first things that an individual normally looks for, after of course his mobile phone.It is hard to imagine what the world would like had newspapers not existed or even if newspapers did exist, they did not contain any advertisements.

It is rightly said that “Newspaper advertising is a destination, and not a distraction”. Newspapers are the best known media vehicle for advertising on account of the following reasons :

It is the most trusted and one of the fastest forms of advertising known today.
Ads are cost effective and flexible, putting advertisers at ease.
Wider reach is ensured through the medium of newspapers.
Published ads are extremely trustworthy, as the confidence of the readers in the papers is extended to the ads they chose to publish
It helps establish and promote a brand’s identity
It is a result – driven medium for advertising, which is intrusive and not selective.
It enables advertisers to go for a much targeted audience, depending on the type of newspaper advertisement and the kind of people it is likely to influence, after taking into account various demographic factors like literacy, language, gender, economic status, age groups, etc.

What if there were no newspaper advertisements? Or consider that newspapers existed, but did not contain any advertisements?

Uninformed and Unaware People –

In the absence of newspapers or newspaper advertisements, people would have been unaware of the latest products being launched in the market. People tend to purchase items they are made familiar with, but in the absence of newspapers advertisements, most people would not have known about certain products, services, offers, proposals and events in the first place.

Limited Reach –

In the absence of newspapers, it would not be possible to reach out to the masses. No other advertising medium can beat the reach of newspapers, making newspapers the most effective advertising vehicle known to mankind.

Limited Advertising Flexibility –

Newspapers allow advertisers immense flexibility with regards to their ad type, matter, design, frequency etc. No other advertising medium would allow such flexibility and options for advertisers to choose from

Costlier Newspapers –

Newspapers would be costlier if newspaper advertisers did not meet the cost of bringing out the newspapers through funding the newspaper ads. This in turn would have made newspapers less popular among the masses, if they were not able to afford the papers.

High Advertising Cost –

Newspapers are one of the most pocket friendly forms of advertising. Had newspaper advertising not existed, people would have to resort to other mediums for advertising through expensive mediums like the cinema, television or radio, or even digital media through the use of the internet.

Slow Advertising –

Newspapers are the fastest means of advertising. Had newspapers not been there, people would have to go for advertising options which deliver their message with a lot of processing delay. Timing plays a crucial role in advertising – if delayed, the advertiser may not be able to reap the benefits of the advertising campaign.

Limited Newspaper Readership –

Newspaper reading wouldn’t be as popular. Many people buy newspapers looking out for discount coupons or event details they may be interested in. Hence newspaper advertisements are a major reason why people invest in newspapers, for reasons other than obtaining plain news.

Considering all the positive aspects of newspaper advertising, which makes it indispensable for mankind to be aware and informed, reaching out to the various publication houses for the sake of bringing out a newspaper ad, remained a major challenge for a long time. But not anymore! releaseMyAd is there to help all the advertisers with their advertising needs, helping them select the best publications to bring out their newspaper ads, at the lowest possible cost and ensuring the highest possible response. They help their clients with the best papers in the desired languages and locations to target and guide them through the entire process of ad booking, which is merely a matter of 3 steps to be followed.

May 11, 2020June 18, 2020

The Best Gujarati Daily To Publish A Newspaper Advertisement In Surat

Surat being the Eighth largest city of India in terms of population & 4th fastest growing city globally giving an ad in Gujarati daily can give you more attention to your ad matter. Regional Newspapers are always in demand than the others because they not only cover local news but also they cover national and international news.

Here I am Going to discuss the best newspapers published in Surat on the basis of circulation, readership etc. If your target audience is in Surat it is a best idea to not go for a national Papers but rather a regional one instead and because of this Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

Top Gujarati Language Newspapers Of Surat Based On Circulation And Readership

Let me discuss with you some important lists of leading Gujarati Newspapers based on circulation & readership which allows you to make the right decision while choosing the right newspaper.

Sandesh	Saurashtra Samachar	Gujarat Samachar
Divya Bhaskar	Nav Gujarat Samay	Kutchmitra`
Bombay Samachar	Ahmedabad Express	Gujarat Mitra
Phulchhab	Jaihind Daily	Gujarat Today
Gujarati Midday	Akila	Janmabhoomi

Among these Gujarat Samachar is considered to be the No. 1 regional language daily, followed by Sandesh has the second highest readership in Surat whereas Divya Bhaskar, Gujarati Mitra has the most widely circulated and read Gujarati newspapers and is largely preferred for advertising.

You can easily place your advertisement in any of these Gujarati Newspaper easily through https://www.releasemyad.com/newspaper-display-booking/language/gujarati

Different Ad Type

So to book any advertisements in Gujarati newspapers, you can take your pick from classified ads via any of the following formats.

Classified Text: For all newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our releaseMyAd executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.

Ad Booking Step:

Just follow Three basics steps to book your ad:

Contact Details:

Mail us at book@releasemyad.com, or call us at 09830629298.