May, 2020 | Newspaper Advertising Encyclopedia

May 25, 2020May 25, 2020

5 reasons why you should be advertising in newspapers

Newspapers which is the oldest and most traditional advertising medium still exist even today. In this era of social media bloom this traditional advertising method still holds its position among 70% of the population of India. In 1780, with ‘The Bengal Gazette’ the legacy of newspaper advertisement started and still its spreading its charm among it’s readers. Here I am trying to discuss 5 obvious reasons why will one choose newspaper as the mode of his/her advertising.

So when you think of publishing an advertisement regarding your business, what is the first thought that comes to your mind? I assume, For obvious reasons, how much it will cost? The biggest pros of newspaper advertisement lies in the answer of this question. When it comes to cost effectiveness newspapers are the best medium of advertising. The opportunity of working in the number one media buying portal releaseMyAd, Made me know that you can book an newspaper advertisement of Rs 56/- also. Affordability is the biggest advantage which the medium of newspaper has. You can check the ad costs according to your preferred newspaper, edition and category by visiting our website link online- https://www.releasemyad.com/newspaper-advertisement
Newspapers has its specific reader group which is 70% of the Indian population. Though internet and other mediums are mostly used by youths and urban class people, newspaper is popular among all status, all educational background and it is not limited to any geographic area. Higher readership leads to the higher chance of exposing your ad in a maximum number of people. And it is quite easy to assume that newspaper is the only option to get updated by day-to-day news for the 50 plus generation and semi educated class.People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. It is the most affordable medium for every financial background person.
In the age of online advertisement bloom, readers are more likely to find an advertisement genuine if it is in their favorite newspaper. Its authenticity makes it more acceptable among the general public. For example, many of the Indian consider newspaper ad more genuine regarding matrimony than any other online dating app or portals. In case of Name change and Lost and found it is must to publish an advertisement in an English and hindi newspaper.
Another very important reason behind the success of newspaper advertisements is its shelf life. Shelf life is the length of time for which an item remains usable. For example, If you miss an advertisement in Gaana.com while listening to your favorite music there is a very less chance that you can revive that later. But if you want to see or refer to someone after a few days, you can simply mention the newspaper name and page number to get the access.

So after reading all these if you have made your mind of publishing an advertisement of your business in the leading daily of your region then without wasting any time call or whatsapp at our helpline number 9830629298 or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

May 25, 2020June 3, 2020

Advertise in Malayala Manorama Classified Section Today!

The second oldest newspaper circulated in Kerala, Malayala Manorama is a Malayalam weekly which boasts of a readership of over 20 million. Starting from Kozhikode, it spread on to cover mega cities Kerala, Mumbai, Bangalore, Chennai and Delhi. It even went overseas with readers rising in Dubai and Bahrain as well. It has had a phenomenal growth and is today one of the top 15 daily newspapers in the world.

When it comes to online advertisement booking for Manorama, one-step solution for this is releaseMyAd- India’s largest newspaper ad booking portal. Most importantly while booking an ad through releaseMyAd, one can easily access tips and help from any of the Customer care experts over the phone or via chat.

Malayala Manorama Newspaper ads can be published under any category viz. matrimonial, property, Recruitment, Business, lost and found, Change of Name etc.

There are two types of classified ad such as Classified Text Ad and Classified Display Ad. Classified Text Ad is the most cost-effective form of advertising in Malayala Manorama. The Ads appear in the classified section in the standard running text format. Calculated as per word count, Minimum word count of an ad matter is 10. Enhancements like language translation and underline lead to extra charges. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm.

One can book any of the advertisements in Malayala Manorama by releaseMyAd by some easy and simple steps.

Step 1. is selecting the category and edition/package,
Step 2. Compose the ad matter and
Step 3 Select the release date and Make last payment.

ReleaseMyAd (Authorised by Malayala Manorama) provides you an integrated platform to check ad rates, circulation details, discount offers and book your classified ads online for Malayala Manorama instantly! For any query, you can call our helpline number 9830629298, or can write to us at book@releasemyad.com.

May 25, 2020May 25, 2020

What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million.

Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.

May 24, 2020May 24, 2020

Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising.

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not.

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day.

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.

May 22, 2020June 8, 2020

Choose Sakshi classified for your Public Notice ad

Advertisement is a communication process that is not just practiced by individuals or companies for their marketing requirements. It is often used by the Government as well to make an announcement. It is used as a medium to make people aware of any legal proceedings that have already taken place or going to take place in the near future. These are the ads that are known as Public Notice ads. These ads are primarily published with the motive of noticing something to the general public. These ads are also published by individuals or companies when they are required to inform anything to their audience.

It is easy for individuals or sometimes for the companies to decide on which paper to advertise, based on a few factors. But what about Government Agencies? Their decision-making process becomes more time-consuming. Thus, releaseMyAd is there to make it hassle-free for Government agencies as well as Individuals and Companies.

Booking a Sakshi Public Notice Ad requires you to provide a few supporting documents to the Publication House. The documents list for different cases are given below :

Housing Society: In the scan copy of society letterhead ad matter should be written & it should be duly signed & stamped.
Tender Notice: Scan copy of Photo Id Proof is required.
General Public Notice: Required a scanned copy of lawyer letterhead in which ad matter should be written & it should be duly signed & stamped (accompanied with a letter from the client, authorizing the lawyer to publish the ad on his/ her behalf. ).
Company Documents Misplaced/ Missing: Requires a scan copy of FIR & it should not be more than 6 months old.

You will be contacted by releaseMyAd, for any other required documents (if required).

releaseMyAd also gives you the benefit of booking Public Notice Ads in a few easy steps. Do you want to know the steps?

Here it is :

Click https://sakshi.releasemyad.com/rates/public-notice
Select you city edition or the discounted package of your choice and proceed.
After reaching Step 1, click on the book to proceed to compose or upload your ad.
Now select whether you want to compose the ad or you want to upload the design of the ad in case you already have it. Incase of composing an ad you will be provided with templates to choose from. You can choose one, choose your preferred size and start typing your matter directly.
Select dates, upload your required documents, create your account or log in if you have one already and make payments to get an instant confirmation of your ad booking.

If you are still having any queries, our well-experienced executives are there to help you. Reach out to them by calling releaseMyAd at 9830629298, or you can also live chat with us.