May, 2020 | Newspaper Advertising Encyclopedia

May 22, 2020May 22, 2020

The History of Daily Thanthi Newspaper

Daily Thanthi or Dina Thanthi, is the largest selling Tamil Newspaper in India. It was founded in the year 1942 by S. P. Adithanar who was a Lawyer and a Politician.

While studying law at Middle Temple, London he was profoundly influenced by the English Tabloid Daily Mirror. After finishing his studies, Adithanar started practicing in Singapore. In the year 1942, when Singapore was seized by the Japanese, he returned to India.

In the same year, he established Daily Thanthi and a weekly magazine named Tamizhan. The creation of the newspaper was based on the lines of Daily Mirror that reached out to thousands of people daily with incredible news. Since its inception, it has steadily developed itself.

It first began its operations in Madurai and then expanded to include other Editions as well. The lack of newspapers in the Southern Districts of Tamil Nadu in that period made the local people to read old newspapers that were printed in Madras, the expansion of Daily Thanthi helped in providing fresh news every day for the people to read. The simple language used in the paper attracted many readers.

After the death of S.P. Adithanar in 1981, his son Sivanthi Adithan took the responsibilities of the Daily Thanthi group on his shoulders. Most surprisingly, he started to work in this Company as a mere worker despite being the owner’s son and gradually rose to the position of the Editor.

Maalai Malar, an evening newspaper and Thanthi TV, a 24 hour Tamil News Channel are a part of the Daily Thanthi Group.

After the death of Mr. Sivanthi Adithan in 2013, his son Sivanthi Balasubramanian Adityan now looks after the business of the Thanthi Group. By looking at the illustrious history of the newspaper we can undoubtedly say that the winning streak is here to continue for generations to come.

For any queries about Daily Thanthi Newspaper Ad then you must call us on 9830629298 or mail enquiry@releasemyad.com .

May 20, 2020May 20, 2020

10 Surprising Facts About Newspaper Ads

Newspapers have been a part of our lives for many decades. They not only bring us news from over the World but also several Advertisements that are informative and fun to look at. Irrespective of all the innovations and the hypes, Newspaper Advertisements are doing well and are predicted to do better in the future.

Among the many talents possessed by a Newspaper, let us look at the top ten.

Growth: It has got a good chance in the years to come. The Print Media is trying out several ideas to understand the needs and interests of the Advertisers for a more customized approach. It is going into depths of consumer behavior to find ideas for diversifying its business.
Reach: It can reach a wider readership base as compared to the Digital Media especially in the developing areas where people have low connectivity to the internet.
Targeting better: Targeting a specific group or strata of readers can be better done with newspapers. Audiences belonging to the high classes of the society reading premium newspapers can be targeted differently than people reading more affordable papers. Both the groups can be targeted separately with separate tactics.
Trustworthiness: Newspapers are more trustworthy for the people instead of news received from social media due to the circulation of false news everywhere. Plus, a news printed on a sheet of newspaper is created with great precaution which would avoid misleading information for the sake of their own goodwill.
E-Versions: The electronic versions of newspapers are equally popular among the readers as the social media but with added transparency and credibility. With the introduction of e-papers, newspapers are seeing a rise in their revenue.
Emotional connection: A lot of the customers are emotionally connected to reading newspapers everyday in the morning. It is a kind of ritual in many households. The readers cannot start their day without reading a newspaper in the morning.
Ad types: Customers can post their Ads in different formats in a Newspaper according to their budget constrictions. It can be a simple Run on Line Ad or a more detailed Display Ad that can convey their messages effortlessly.
Cost Effective: Newspaper Advertisements are more cost effective than advertisements on digital platforms.
Creative: Newspaper Ads can be very creatively composed with attractive images, fonts, logos, Colors. The other platforms are not as engaging as this one.

Look at how the Car has been accommodated on the page. This is the creativity that one can use in newspapers.

10.Flexibility: Advertisements on newspapers are extremely flexible, they can be changed instantly if a particular plan does not work or is not able to generate interest and leads.

May 20, 2020May 20, 2020

The Best Telugu daily to publish a Newspaper advertisement in Visakhapatnam

Visakhapatnam, Vizag or Waltair known by the sobriquet of The City of Destiny and the Jewel of the East Coast is the home to the fourth largest port in India in terms of the total volume of cargo handled. It is the largest city in the Indian State of Andhra Pradesh. The City is well-renowned for its beautiful beaches

Vizag has been a place where many religions have thrived but Buddhism has had a profound influence on the place for a very long time. Historians believe and relics prove that Buddhism has existed here since the 1st Century BC. Pavurallakonda, Sankaram, Bavikonda, Thotlakonda are important Buddhist sites situated here.

Bavikonda
Telugu is the Official Language here and more predominant than all the other languages spoken here. A certain percentage of people speak Hindi, Odia, Tamil, Bengali, Malayalam, etc. as well. Telugu would be a great choice for Advertisers to reach out to the Audience living here.

Top Telugu Newspapers available here:

Eenadu- 1,51,625
Sakshi- 89,693
Vaartha- 45,922
Andhra Prabha- 44,902
Andhrabhoomi- 4,454
Andhra Jyothy- 30,017
Suryaa- 54,350

Ad Booking Steps in a Telugu Newspaper:

To book advertisements in a Telugu Newspaper in Vizag follow the steps given below:

Select a Newspaper of your choice by clicking on Book Ad.
The first section is for Display Ads, to book display Ads select the name of the City and then view Details.
To book Classified Ads, click on view details beside Classifieds.
For display Ads, you will be asked to select the Ad size, Ad Position, Ad Format, etc. to get a quote. For Classified ads, you need to select the Ad Category, Ad Type, Edition or Package. The basic rates will be displayed by the side of the Edition names or the packages.
After this, you will be taken to a page where Ads are created or composed. You can write and edit in the Ad layout.

You can select the Ad enhancements for a better appeal on the newspaper.

Select the Dates and check for any insertion offer to avail.
Upload Documents if asked for ,
Make the payment.

releaseMyAd tries to provide the customers value for money. The Ad booking is instant and low in price. Most importantly, Ads can be customised according to the basic necessities of the Advertisers. To know more about Ad Bookings please call at 9830629298.

May 20, 2020May 20, 2020

Advantages Of Online Newspaper Ad Booking Over Offline

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process.

Let’s discuss about advantages of online newspaper ad booking over offline :

1) The ad rates are directly available whereas through offline advertising rates for different categories have to be taken from third parties popularly known as booking agents.

2) Some popular online ad booking websites like releaseMyad allows you to view your ad before it is published in the newspaper whereas through offline advertisements you have to wait for the ad to be published to view your ad.

3) With the help of online ad booking websites like releaseMyAd you can create your own advertisement with the help of user friendly tools available like for ex. Sample ads.

4) Booking Newspaper ads online can save your time & effort.

5) Online ad booking is a more cost effective way of giving advertisements than that of traditional booking systems.

6) You can easily Book your advertisement for multiple newspapers at the same time using an online ad booking system.

7) Online ad booking system provides various discounted packages for different newspaper editions making the ad cost effective.

8) If you want to make necessary changes after booking an ad it is only possible if you book your newspaper ad through online ad booking sites.
To know more details of the online ad booking process then Mail us at book@releasemyad.com, or call us on 09830629298. We are always there to help.

May 20, 2020June 8, 2020

Why Advertising in Malayala Manorama Newspaper is effective & easy!

Here are a few reasons why Malayala Manorama is an ideal platform for your classified advertisement: The newspaper is printed in Malayalam. It hence is the preferred choice to target the language-sensitive population and appealing to larger numbers. Malayala Manorama is one of the leading Malayalam daily newspapers in the state of Kerala, India. It is the second oldest newspaper in the South and has a circulation of over 2.1 million copies. Being the third largest circulating newspapers in India, it has gathered a readership of more than 20 million over the years.

Malayala Manorama Newspaper Advertisement

Malayala Manorama has established itself as the most prominent medium to target the Malayalam speaking population of Kerala. This newspaper has few popular supplements that are dedicated for booking the ads of specific categories and each of them has a particular set of target readers. So if you want to place a recruitment ad in Malayala Manorama, you can advertise in Avasarangal as this supplement is popular among the job seekers and it is published on Wednesday every week.

In Malayala Manorama, people get various advertising options like classified text, classified display and Displays.

Classified Text ads appear at the classified section in standard running text format, charged per word basis.

Classified Display Ad is more visually appealing, where one can add customized font, colour, logo or image, charged on the basis of per sqcm.

Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. In Manorama, advertisers can book ads in newspapers under various categories which include matrimony, recruitment, property, business, services, public notices, obituary and so on.

One can book any of the advertisements in Malayala Manorama Newspaper by releaseMyAd- India’s largest newspaper ad booking portal, through some easy and simple steps.

Step 1, is selecting the category and edition/package,
Step 2 is composing the ad matter and
Step 3, includes selecting the release date and last payment. One can even check the status of their advertisement by their unique ad booking number.

To get more information about advertisement booking with releaseMyAd one you can call to their helpline number 9830629298, can chat by visiting the website or can Email at book@releasemyad.com.