The Times of India is owned and published by Bennett Coleman & Co. Ltd., also known as The Times Group. The Times of India is the world’s largest selling English daily newspaper and the foremost name in India when it comes to English language journalism. It was founded in 1838 and its rich 181-year legacy has made it a reputed news brand both in India and abroad.
As India’s most known and respected daily newspaper, The Times of India has an estimated daily circulation of 2.8 million copies across the country. It is the oldest English language newspaper in India and the second-oldest Indian newspaper that is still in circulation since its first issue was published in the year of its foundation. In the year 1991, the BBC declared The Times of India to be one of the world’s top 6 best newspapers.
That being said, The Times of India has an immensely large readership across the length and breadth of India, as well as abroad. Its reputation for high calibre journalism, impeccable standards of reporting and refined quality of English over the ages have made it one of the most prestigious news publications in the country.
As a newspaper of high repute and vast circulation, it is without doubt that The Times of India is a favourite among both readers and advertisers alike, from all corners of the country. In a country like India, newspapers are held in extremely high regard as a source of the latest news and information on a variety of topics as well as ongoing events around the world. Placing an advertisement in The Times of India, therefore, helps you reach out to an extremely wide readership.
The classifieds section of The Times of India is highly coveted by advertisers seeking to reach their target customers at an economical price. From matrimonial ads to property ads, services ads to public notice ads, Times of India classified ads guarantee you a wide reach.
Book your Times of India classifieds through releaseMyAd. releaseMyAd helps you leverage the extensively large audience base of The Times of India to reach out to the people you want. releaseMyAd offers you more than a decade’s worth of experience in the ad booking industry, coupled with its rich expertise in the field of classified advertising. Harness the power of Times of India classified ads through releaseMyAd and convert readers into prospective customers.
Times of India is one of the best-known newspapers in India and it has been reporting daily news since the last 180 years. People have built trust around this newspaper and therefore it reaches out to many millions throughout the country. Times of India classifieds which is known as Times Interact is one of the powerful platforms for any individual or businesses to get hold of this immense readership base of Times of India to fulfil their advertising and promotional needs.
However, reaching out to the mass audience doesn’t actually mean achieving advertising goals. Proper targeting and getting in touch with the right audience will ensure the same. Let’s check out a few secrets which will make sure that the advertisement is done in the correct sense.
1. That because you have a huge Times Interact page, there is all possibility that your ad might get lost among other ads. Special Enhancements options provided by Times of India are best for amplifying your ad among the clutter. Colour enhancement, Tick, screen and run-on-display are the few enhancements that can make a classified ad in Times Interact page impactful.
2. Choosing the correct release date matters the most. Whereas all categories of ads publish all days of the week, except Matrimonial which publishes only on Sundays, there are few categories which have a special focus day. Best day to publish a recruitment ad is Wednesday and for Education, it’s Monday. Property ads publish in the Times Property section of Times Interact on Saturdays. An ad published on a focussed day generates extra responses.
3. Always opt for the correct category and sub-category. No reader goes through the entire Times Classified page. They only check out the column which they require. Therefore, it is most essential to select the appropriate category and sub-category to receive relevant responses.
4. Ensure to verify the newspaper edition which reaches the location where you want to focus your advertisement otherwise the entire campaign will be in vain. There are various small city locations which are covered by larger editions. An advertisement published in the wrong edition will generate no response whatsoever.
5. Classified ad booking packages of Times of India are tailor-made for advertisers who want to advertise in multiple locations. These packages are pocket-friendly options and booking in one of these packages rather than a single edition ensures reaching out to a wider audience.
6. Many of the packages also include sister publications of Times of India like Maharashtra Times, Vijay Karnataka, Ei Samay, etc. Carefully choosing such a package will allow an advertiser to reach out to the audience speaking the local language of the state.
7. Go ahead with multiple insertions offers if you are thinking of publishing your ad for more than one day. Offers like 2+2 and 3+3 are available to publish classified advertisements in Times of India. These offers not only saves money but multiple day ad releases multiply the responses of the ad.
8. The ad text you are publishing should be crisp and short. The message that you wish to deliver needs to be summed up with basic points. A large ad matter for classified ads not only costs extra but also disinterests the readers. Never forget to add the contact details in the ad text. It is better to add email id and a contact number.
9. Ensure to mention the USP in the advertisement so that the readers are attracted to the special something in your product, service, property to be sold or rented or for instance special qualities of the prospective bride or groom in case of a matrimonial ad. For recruitment advertisements, the USP can be the special facilities of the job in the offer and it can be the amenities and advantages of the institute in case of an Education ad.
10. Times Interact page not only publishes Classified Text ads but also Classified Display ads which are in a box of minimum 3 cm width and 5 cm height. Whereas the height can be increased as per the ad text, the width remains constant as per the column width of the newspaper. If you are opting for such an advertisement make sure to use colourful fonts and background. An image or your brand’s logo gives added advantage. Dull coloured Classified Display ads can lose its purpose and there are all chances that the readers might overlook it.
We, at releaseMyAd have developed such an online platform where all the above details are available and the customers can easily navigate themselves through the website and select the options which will benefit their advertisement campaign. This self-serve platform has served more than 3 lakhs customers since its inception a decade ago. We are an authorized classified ad booking partner of Times of India.
For more details about the classified advertising in Times of India, visit https://timesofindia.releasemyad.com/classified/Times-of-India-Newspaper-Ad You can reach out to the expert team of customer support with your questions and queries at phone/ WhatsApp number 9830629298 or drop an email with your requirement to book@releasemyad.com. For urgent support 24*7 Live Chat option is also available on the website.
The Times of India classified section is also known as Times Interact. It is one of the most widely read newspaper classified pages in India. Many advertisers throughout the years have been able to promote their business, sell or rent their property, recruit employees and marry off their son and daughter with the help of advertising in Times Interact section. Having a readership of 1.5 crores throughout India, The Times of India classified section, Times Interact, reaches every nook and corner of the country.
There are, however, few points to be kept in mind while advertising on Times Interact which will lead to a successful ad campaign and reach out to the target audience rather than get lost among all other ads in the classified page.
Selection of correct newspaper edition or package: Much depends upon the selection of correct edition and package otherwise the advertisement will not reach out to the correct audience. The advertiser should decide first which location he wants to target with his advertisement and then he should opt for the proper edition which reaches that particular location. The Times of India offers various discounted packages covering different locations. If the advertiser is looking forward to reaching out to multiple locations then carefully choosing one of the discounted packages can optimise the advertising cost.
Crisp advertisement text: Often, one of the simplest of Classified Text Ads can generate an unprecedented response. All depends upon a good ad text which can capture the attention of the audience. An ideal ad text should contain details of the product, service, business or person in case of a matrimonial or situation vacant ad. The description should be brief and to the point. The USP should be mentioned in the ad text which will attract the readers. Most important of all the contact details should be there in the ad text along with time to contact preferably so that the advertiser does not miss out a single enquiry.
Proper Category and Sub-Category selection: It is observed that most of the time advertisers take the selection of category and sub-category casually. While in Times of India classified, choosing the appropriate category is mandatory so that ads can be properly segregated in the Times Interact section but opting with the correct sub-category lets the readers zero in on the required column and find the advertisement. Usually, a reader does not go through the entire classified page but just checks the column which is relevant to him/ her and therefore it is very much important to choose proper, appropriate category and sub-category so that an ad campaign can be a success.
Highlight the advertisement: The Times of India provides various options to highlight and enhance an advertisement. These Special Enhancements are in the form of Colour background, Tick, Screen and Run on Display which allows an ad to be underlined and made bold. These enhancements bring an advertisement to the spotlight and among the clutter, these can easily grab the attention of the reader. If an advertiser is placing a Classified Display ad, he/ she should ensure that the colour scheme is eye-catching and not bland. Bigger font size in Classified Display ads also helps engage the reader’s attention.
Selecting the proper focus date: All categories of ads in TOI classifieds have a focus day of the week. Except for the matrimonial section which publishes only on Sundays all other categories publish every day of the week but there is a focus day on which the emphasis is given to a particular category and generally the readers’ lookout for ads related to that category on that day of the week. Property focus day is Saturday, Recruitment focus day is Wednesday and the focus day of Education ads is Monday. Advertisers must ensure to release their ads on these focus days which will lead to reaching out to the most relevant and targeted audience.
If these basic points are kept in mind while advertising on Times of India classifieds, then the best benefits can be reaped from the smallest ad. On the releaseMyAd self-serve portal, an advertiser is guided with all these details so that he/ she can book an ad and the ROI is high. releaseMyAd is an authorized booking partner of Times of India classifieds and has more than a decade of experience in the advertising industry.For more details about TOI classified ad booking, you can click on https://timesofindia.releasemyad.com/tariff/Times-of-India-Classifieds-Advertisement-Rate-Card or reach out to Call/ WhatsApp number: 9830629298. You may also drop an email detailing your query to book@releasemyad.com. 24*7 Live Chat support is available on the website for instant response.
