newspaper advertising | Newspaper Advertising Encyclopedia

June 8, 2020June 8, 2020

10 Things Most People Don’t Know About Online Newspaper Advertisements

Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. & it is the most cost effective method of advertisement especially when placing an ad online.

Due to the influence & popularity of social media most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site is bound to less knowledge about it which in return affects the response they receive from the advertisement.

so let us discuss below a few points relating to it.

Newspaper Selection:
- As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
Selection of Right Packages & Editions:
- Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition closest to your selected location.
Selection Of Supplement & Pullout:
- Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
Selection Of Proper Focus Day For Publishing:
- Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
Documentation Required:As per the publication rules it is mandatory to provide the documents.
- For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
- For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
  1. Different documents required for notice ad such as (public notice)
    - F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
    - Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
    - A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
- For Obituary or remembrance advertisement:Death certificate & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
Booking An Ad After The Deadline Is Crossed:
- It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
Incorrect Size Ad Matter For Classified Display:
- Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
Time Saver & cost effectiveness:

Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

June 5, 2020June 8, 2020

The Most Common Mistakes People Make With Newspaper Advertisements

Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes.

Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses while placing an advertisement in their respective newspapers such as if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.

But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:

visit our website https://www.releasemyad.com/newspaper-advertisement
Select your preferred Newspaper name
Select your required ad type(Classified Text, Classified Display or Display ad)
Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
Select your preferred location & Edition.
Choose the sub category for your Ad.
Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.

Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.

No.	Mistakes
1.	Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
2.	Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
3.	Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
4.	Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
5.	Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
6:	Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
7.	Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost.
8.	Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.

In case You can edit your ad matter or any other changes after booking your ad you call email us at customercare@releasemyad.com & for booking an ad you can mail us at book@releasemyad.com or call us at 09830629298.

June 4, 2020June 4, 2020

Addicted to Newspaper Ads? Us Too. 5 Reasons We Just Can’t Stop

From the very beginning, Newspapers have not only housed news but Advertisements as well. It has stood tall in the face of serious challenges posed by technological innovations of this Digital Age. It has forever inspired millions like us to reach it whenever we need credible information. In this list, we are looking at five of the many reasons Newspaper Ads have got us hooked.

Advertisements in newspapers can easily reach the audience in areas where it is difficult to reach through other forms of media. They help target people who belong to smaller, high-end groups as well as people from rural areas.
Newspapers are the best option to publish Ads that are both creative and descriptive. Smart designs can be used to attract the attention of the customers. The Picture from a Survey shared above shows that People are less annoyed by newspaper advertisements as compared to others.
Newspaper Ads are more cost-effective and flexible. A Customer may choose from different Ad Types to suit his budget. A customer can select the newspaper, locations, and Ad design according to his requirements. If a particular idea is not helpful enough, then it can be changed at any time.
People trust Newspapers for their fairness and credibility. Newspapers carrying a piece of information are more valued than the information available on social sites. Advertisements printed in popular papers have their share of trustworthiness.
Advertisement Campaigns run on newspapers along with those on the digital platform have a bigger chance of being successful rather than those run on social sites only. Marketers who doubt the effectiveness of print Advertising must study the trends carefully before investing. Time and again, various Studies have proved this fact.

June 4, 2020June 4, 2020

Seven Reasons Why You Should Invest In Newspaper Advertisement

The Age of Newspapers in India began in 1780 with ‘The Bengal Gazette’. Slowly and gradually it became a part of our lives. Along with various topics covered in a Newspaper, Advertisements hold a significant position in getting information about Jobs, Marriage, Business Etc.

In this article, we bring seven reasons why you should invest in Newspaper Advertisements.

It is more advantageous for being affordable. These advertisements have low Ad Booking rates that allow people from every financial background to book an Ad.
These are more trustworthy to readers than other Advertising media. People depend more on Newspapers for particular information,
The availability of Newspapers make it a good option to target people living in remote areas where other forms of media are less in numbers,
Advertisements on Newspapers are flexible and can quickly be changed if a certain plan doesn’t perform as expected,
Reaching the Target Audience through Newspapers is a faster approach as most of us refer to them in the morning for news,
People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media may get the message given by the Ads,
Correct planning in creating and publishing an Ad can bring a positive response from the Audience and making the whole effort fruitful.

releaseMyAd gives all the necessary advice on how to actually make a Newspaper Advertisement successful. To know more about Ad bookings go through our website, check the newspaper rates, Ad Types, Locations, Deals & Offers to understand how it works. You may also call at 9830629298 (Weekdays up to 6 pm and Saturdays up to 4 pm) for any queries.

May 29, 2020May 29, 2020

How Much Does it Cost to Advertise in a Newspaper?

Newspaper advertisements are the most cost effective way to reach different age group people. Newspaper advertising is the most old and traditional way in the industry of advertising. It can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. Newspapers are the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and the internet.

Advertisement cost in newspapers depends on various factors like, advertisement size, insertion, enhancement applied, edition, category, page preference, circulation, readership etc.

Ad Size: When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of “column inches” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines.

For example, Anandabazar patrika and Times of India are charged by per character and line respectively. Payment of 10 words is base rate To publish an classified text ad in Malayala manorama.

If it is classified display then it will be charged on the basis of per sqcm. Cost will be little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper page.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that a one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.

For example, releaseMyAd provides Book 2 Get 2 Free and Book 3 Get 3 Free offers for one of the Times of India matrimonial packages.

Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.

Eg; Colour and tick charges are 20% and 12% respectively of your ad cost for Times of India in releaseMyAd.

Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page erc.

Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, a Times of India, recruitment 5 liner ad for Delhi will cost you RS 5000/- plus GST.

Edition/ Category: In a particular newspaper ad rate can vary according to, in which edition, i.e; geographic area or place and under which category, for eg; matrimony, recruitment or business, the ad is getting published.

Eg; a 10 word Malayala Manorama business ad for Kochi with underline enhancement will be charged Rs 1470/-+ 15% of the ad cost for underline +5% GST= 1776/-.

Readership: Readership is an estimate of how many readers a publication has. More readership. Dainik Jagran leading the list of readership with 20.258 million readership rate in India.The more readership rate of a newspaper, cost will be more higher of publishing an ad in that particular paper.

Eg, an Display 4X4 obituary ad for Dainik Jagran Delhi will cost you 300/ sq cm plus 5% GST.

Still worried about getting rates and booking procedures for your newspaper ads? There was a time when advertisements were booked by going to the newspaper office personally and manually filling up the form, waiting in the queue and rushing on deadlines. Now in the era of the internet you can book any advertisement in your preferred newspaper online in a few minutes. When it comes to online advertising, from booking procedure to getting rate and payment, for everything your one stop solution is releaseMyAd, which is the number one online advertisement booking platform. For booking information you can call or chat with our extremely helpful customer care executives who are always ready to assist you regarding your every little query. You can make payment by any of the online transaction systems like debit card/credit card or net banking after completion of ad booking. While booking with releaseMyAd one can check the status of their advertisement with their unique ad id number. To know a bit better about newspaper ad booking call at our helpline number 9830629298 or write us to book@releasemyad.com.