newspaper advertising | Newspaper Advertising Encyclopedia

May 25, 2020May 25, 2020

What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million.

Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.

May 24, 2020May 24, 2020

Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising.

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not.

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day.

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.

May 20, 2020May 20, 2020

10 Surprising Facts About Newspaper Ads

Newspapers have been a part of our lives for many decades. They not only bring us news from over the World but also several Advertisements that are informative and fun to look at. Irrespective of all the innovations and the hypes, Newspaper Advertisements are doing well and are predicted to do better in the future.

Among the many talents possessed by a Newspaper, let us look at the top ten.

Growth: It has got a good chance in the years to come. The Print Media is trying out several ideas to understand the needs and interests of the Advertisers for a more customized approach. It is going into depths of consumer behavior to find ideas for diversifying its business.
Reach: It can reach a wider readership base as compared to the Digital Media especially in the developing areas where people have low connectivity to the internet.
Targeting better: Targeting a specific group or strata of readers can be better done with newspapers. Audiences belonging to the high classes of the society reading premium newspapers can be targeted differently than people reading more affordable papers. Both the groups can be targeted separately with separate tactics.
Trustworthiness: Newspapers are more trustworthy for the people instead of news received from social media due to the circulation of false news everywhere. Plus, a news printed on a sheet of newspaper is created with great precaution which would avoid misleading information for the sake of their own goodwill.
E-Versions: The electronic versions of newspapers are equally popular among the readers as the social media but with added transparency and credibility. With the introduction of e-papers, newspapers are seeing a rise in their revenue.
Emotional connection: A lot of the customers are emotionally connected to reading newspapers everyday in the morning. It is a kind of ritual in many households. The readers cannot start their day without reading a newspaper in the morning.
Ad types: Customers can post their Ads in different formats in a Newspaper according to their budget constrictions. It can be a simple Run on Line Ad or a more detailed Display Ad that can convey their messages effortlessly.
Cost Effective: Newspaper Advertisements are more cost effective than advertisements on digital platforms.
Creative: Newspaper Ads can be very creatively composed with attractive images, fonts, logos, Colors. The other platforms are not as engaging as this one.

Look at how the Car has been accommodated on the page. This is the creativity that one can use in newspapers.

10.Flexibility: Advertisements on newspapers are extremely flexible, they can be changed instantly if a particular plan does not work or is not able to generate interest and leads.

May 20, 2020May 20, 2020

Advantages Of Online Newspaper Ad Booking Over Offline

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process.

Let’s discuss about advantages of online newspaper ad booking over offline :

1) The ad rates are directly available whereas through offline advertising rates for different categories have to be taken from third parties popularly known as booking agents.

2) Some popular online ad booking websites like releaseMyad allows you to view your ad before it is published in the newspaper whereas through offline advertisements you have to wait for the ad to be published to view your ad.

3) With the help of online ad booking websites like releaseMyAd you can create your own advertisement with the help of user friendly tools available like for ex. Sample ads.

4) Booking Newspaper ads online can save your time & effort.

5) Online ad booking is a more cost effective way of giving advertisements than that of traditional booking systems.

6) You can easily Book your advertisement for multiple newspapers at the same time using an online ad booking system.

7) Online ad booking system provides various discounted packages for different newspaper editions making the ad cost effective.

8) If you want to make necessary changes after booking an ad it is only possible if you book your newspaper ad through online ad booking sites.
To know more details of the online ad booking process then Mail us at book@releasemyad.com, or call us on 09830629298. We are always there to help.

May 18, 2020May 18, 2020

How to Sell Newspaper Ads to a Skeptic ?

In an Age where Digital Marketing is a popular option for posting Ads, Advertisers are naturally becoming skeptical about newspaper advertising. Selling a newspaper ad nowadays to a skeptical person successfully is pretty much similar to selling a Refrigerator to an Eskimo. Not all of us can be as smart as the salesman in the above picture.

So, how do we make this possible? How do we sell a newspaper ad to a skeptical person?

It can be a good idea to try the following tips that can bring you luck:

1. Be well-informed- Know your product very well. All the features and benefits must be known to you thoroughly to answer all the queries of the Client satisfactorily. This will help the Customer to consider your proposals.

2. Know the customer- Know the Customer and his buying habits. Understand how to align your product with the overall requirements of the customer. Let us suppose you know that your Client posts many Ads during a particular time of a year for certain reasons, approach him before that so that he can remember you while booking the Ads this time.

3. Be Confident- Be confident about what you are offering. Believe in the values of the Company and its products. No one can sell anything successfully unless he believes in it. A lack of confidence can ruin a good prospect of doing business.

4. Provide appropriate information- Be transparent while doing business. Give them appropriate and enough information about your company and the product for the customer to understand properly. Never hold yourself back from disclosing essential data. Be true and never exaggerate, try to build faith in the minds of your customers with honesty. Talking too much and delivering less is of no use but performing or over-performing according to whatever you have told him will surely help you.

5. Provide Discounts- Provide offers and discounts that would fascinate him. Everybody likes to get a bit more on their purchase, by providing him this benefit you can surely mold his thoughts to your advantage.

Give them details about how the Newspaper Ad industry is doing well instead of all the criticisms. You can show them reports from recent surveys that support your views. Explain how the Experts in the Market are predicting growth here, research and study as much as possible to equip yourself with sufficient and correct answers.