adverts on newspaper | Newspaper Advertising Encyclopedia

April 20, 2021April 20, 2021

Guide to Online Advertisement in Newspapers!

Newspaper Advertisements play a very vital and a key role in the market economy. Whether it be persuading customers to know about any particular product or to increase their usage, advertising techniques help greatly in increasing sales. It also helps in maintaining good relationships with the customers. Newspapers have also been the best tool or you can say a medium to communicate with people. Since ages, newspapers have been reaching in every household so when any advertisement is published in the newspaper, the general public gets more influenced. In short, newspapers are still the most beneficial investment in the world of advertising.

Reasons to advertise online in the newspapers:

Availability – Newspapers are published almost daily which means that opportunities to place newspapers ads are more. This might result in expecting a quick response.
Building Trust– Advertisements in newspapers are very relevant when it comes to some specific demographics of the audience. Advertising in paper means you are communicating with the audience and will receive their attention as they find the content more trustworthy than other mediums for placing ads.
Specific Target Audience – Advertising in newspapers can be advantageous as the idea of the target audience is very clear and transparent.
Budget Flexibility – Advertisements in newspapers can be placed in various sizes and formats which means based on your budget (high or low), you can choose the type of advertisement. Placing larger ads on preferred pages are always preferable however, placing smaller ads also are effective in getting responses. Newspapers are the only platform where the customers can spend the least.
Brand Recognition – If advertisements are placed in the newspaper in a continuous manner, readers will rely more on the newspaper content rather than other marketing platforms.

Factors to keep in mind while placing an ad in the newspaper

Online Advertisement in newspaper is one of the most reliable mediums to advertise among many options available for advertising. It is rather the most cost effective method of advertisement when it comes to placing an ad online. There are various factors which you should keep in mind while placing your ad in the newspaper.

Selection of newspaper – Proper selection of newspaper plays a vital role in advertising in paper. There are more than 300 newspapers including national and regional newspapers throughout the country. Based on your requirement and your target audience, you have to make the choice of newspaper selection. Choosing the correct newspaper on the basis of circulation, targeted audience and category helps you to get a better response.
Selection of correct location and packages – Based on your requirement and preference of newspaper, you need to choose the correct location and related package. Once you have decided upon the newspaper you want to go for, selection of the right edition or package is very important.
Selection of proper Ad type – Based on your budget, you can place your online advertisement in newspaper choosing the ad formats. If your budget is very low, you can place a simple run on line ad known as the Classified Text Ad, which is the cheapest form of newspaper advertisement. If your budget is a little higher, you can opt for box ads, known as the Classified Display Ads. Both these ads are published in the classified section of the newspaper. For bigger budgets, Display Ads are all time preferable. These ads are published in the preferred pages of the newspaper other than classifieds.
Selection of categories and subcategories – Another important aspect in newspaper advertising is proper selection of category and subcategories, based on which you receive responses from the readers.
Selection of focus days – Selection of right focus day or recommended day for publishing an ad is very important. If an ad is placed in the newspaper and the date selection is not proper, chances of getting responses are very little.

So, summing up, before placing an online advertisement in the newspaper, it is very essential to plan when, when and how you should place the ad. Proper election of newspapers along with the correct type of ad, category, subcategory and day will result in valuable responses from the viewers.

Type of Newspaper Advertisements

Text Classified Advertisements – Classified Text ads are the simple form of ads that are placed in the newspaper and are very economical. The ad text is in simple run on line format and consists of a few words and lines. The costing is based on the number of characters used in the ad matter unlike other newspapers that charge on the basis of number of words and number of lines. There are ad enhancers to highlight the ad text for making the ad text more appealing to the readers. These enhancements include Screen, Tick, Bold, Background color. Classified Texts Ads can only be placed in the classified section of the newspaper. Text ads are charged on the basis of the number of lines, words or characters present in the ad text and depends on the selection of newspaper.
Classified Display Advertisements – These advertisements are little higher in prices than the classified text ads. They appear in a box where you can upload any image or logo along with the ad text. You can use any font style or background color. They can be either in black and white or in color. Color ads are costlier than the black and white ads. They are charged on a per square centimeter basis where the width of the ad remains fixed and the height can be modified based on the ad matter. These ads appear only in the classified section of the newspaper. The visibility of these ads are more in comparison to that of a classified text ad.
Display Advertisements – The most expensive form of advertisement is the Display advertisements which are placed in any preferred page of the newspaper other than that of the classified page. The pricing is done on a per square centimeter basis. Both the height and the width can be modified according to the need of the advertiser. They are published in Color as well as in black and white form.

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April 16, 2021April 17, 2021

Newspapers aren’t going out of style!

The advent of the internet has had a tremendous transformative impact on our lives. Today, we simply cannot imagine life without the internet. We live in a hyperconnected world where virtually all of the world’s information is available to us at our fingertips.

Technology has become so deeply embedded in our lives, both personal and professional, that it has become unimaginable in this day and age to imagine doing even day to day tasks without our handy gadgets.

Nowadays, it is only too common to see people constantly dabbing away at their phone screens. People use their mobile phones for a variety of purposes: to communicate, for photography, for playing games, and even to read the news.

Yes! An increasing number of people are relying on their computers and mobile phones and tablets to read the news. Traditional news media has shifted to a parallel online format as well. Some publications offer their content free of charge while others secure their online content behind a paywall.

But does this spell the end for newspapers and magazines?

Not in the slightest. Even though the technological revolution is picking up speed, newspapers aren’t going out of style.

Let’s look at this phenomenon a little more closely. In India, newspapers occupy a special place in not just the nation’s households, but also in its people’s cultural lives. For Indians, breakfast and tea time are incomplete without catching up on the latest headlines or going through the day’s comics or the crossword. It is obvious. Print media still dominates in India.

There are other factors too. Despite the growth in internet services across the country, millions of people are still unfamiliar with a lot of modern amenities. For these people, reading the news on a mobile phone is simply out of the question. Additionally, Indians hold newspapers in immensely high regard. They view newspapers as authentic sources of information and knowledge on a host of topics. The general inertia that is still prevalent today in Indian society is a great boon for the country’s print media.

That being said, advertising in newspapers, being a lucrative business as it is, will continue to be a thriving industry in itself. Classified advertising for newspaper is highly popular because classified ads are conveniently arranged on the basis of ad category and they are both economical and easy to book.

releaseMyAd helps you book advertisement in newspaper seamlessly and within minutes. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Over the years, releaseMyAd has gained vast experience and rich expertise in this field. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

April 11, 2021April 12, 2021

All about name change ads in Newspaper

There can be numerous reasons for people to change their names. These reasons can include correction of a misspelling in their name which was made earlier, to take on the name of their spouse’s family after getting married, to revert to their original surname after a divorce, or for astrological or numerological reasons. Sometimes people are not happy with their originally given names, so they choose to change it to something which they find more acceptable.

Many people are seen to modify or alter the spelling of their names, and sometimes some people even take on a pseudonym or a stage name. This is particularly noticeable among celebrities and writers, and several others in the field of the arts and entertainment. Also, people often take on names that are easy to remember, have high recall value as well as names which are easier to pronounce for audiences of different countries. People also sometimes adopt the names of famous people from history simply due to the fact that such a person had a profound impact on their lives.

There can be other reasons for people to change their names as well. These reasons could be entirely of a personal nature, such as wanting to change a name that they feel may be too embarrassing or awkward to use, or a name that carries an unpleasant connotation in a different language.

Also noticeable in modern society is the tendency of parents keeping their respective surnames after marriage, and merging their surnames to create a combined hyphenated surname for their children.

Changing one’s name is perfectly legal, and is a fairly widespread practice. As long as there is no malafide intention, such as an intention to defraud or deceive, a name change is a perfectly accepted practice in society today.

However, just declaring oneself to have a new name does not make a name change to official in terms of the law. Whatever reason someone may have to want to change their name, a person must submit an affidavit as well as book a name change ad in newspaper.

Booking a name change ad in a newspaper is necessary so that the change of name is made official and legally binding. Indian law stipulates that just submitting an affidavit is not enough. Along with submitting an affidavit, a person must publish a name change ad, as a notification of the change of name, in at least two of the country’s newspapers. One newspaper must be an English language newspaper, and one must be a newspaper in the respective regional language of the state or Union Territory that the person resides in.

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December 22, 2020December 22, 2020

Don’t Underestimate the Potential of Newspaper Advertisements!

The invention of the internet has revolutionised the way human beings communicate, interact, consume information as well as advertise. Nowadays one would be hard pressed to find a person without a smartphone, leave alone somebody not being glued to one.

The ability to access all the information available in the world through a compact handheld device has driven major transformations in lifestyles over recent years. In this age of instantaneous information, it was only expected that people would prefer to keep updated with the latest news from around the world as well as the hottest stories and trends in their fields of interest from their personal electronic devices.

Newspapers and magazines have increasingly chosen to offer digital editions of their respective publications as well as exclusive online-only content that people can view on their website or access through the publication’s mobile app. Other publications, meanwhile, have put up paywalls making purchasing an online subscription necessary to access their content.

A natural consequence of this digital revolution was the huge disruption to the print media industry. In a hyperconnected world, digital media is without a doubt the way of the future.

But wait. There is more.

Around the world, and especially in India, the importance of print media still remains strong. In India, the humble newspaper has always been a staple at breakfast time, tea time, or just about any time of the day when one feels like reading. The newspaper is regarded as a lot more than just a bunch of folded sheets of paper with text. Newspapers are considered to be among the most authentic sources of news as well as information on a wide assortment of topics.

That being said, advertising in newspapers is still big business in India today. Newspapers being publications that offer a rich assortment of content for readers of diverse interests to enjoy, are ideal channels for advertisers to reach out to audiences at large. Newspapers have a dedicated section for classified ads, as they are among the most popular forms of advertising today. These ads are arranged on the basis of ad categories such as matrimonial, education, property, recruitment, etc., making it easy for people to find what they are looking for.

releaseMyAd is a veteran in the online ad booking industry. With more than a decade of experience in this field, releaseMyAd has gained tremendous expertise and industry insights, making the process of ad booking a breeze for you. releaseMyAd is India’s largest self-service online ad booking platform and you can have your newspaper advertisement booked within minutes. To book your online advertisement in newspaper, look no further than releaseMyAd. releaseMyAd, with its strategic ad placement techniques and a network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements.

December 7, 2020December 7, 2020

A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India.

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.