Guide to Online Advertisement in Newspapers!

Newspaper Advertisements play a very vital and a key role in the market economy. Whether it be persuading customers to know about any particular product or to increase their usage, advertising techniques help greatly in increasing sales. It also helps in maintaining good relationships with the customers. Newspapers have also been the best tool or you can say a medium to communicate with people. Since ages, newspapers have been reaching in every household so when any advertisement is published in the newspaper, the general public gets more influenced. In short, newspapers are still the most beneficial investment in the world of advertising.

  • Reasons to advertise online in the newspapers:
  1. Availability – Newspapers are published almost daily which means that opportunities to place newspapers ads are more. This might result in expecting a quick response.
  2. Building Trust– Advertisements in newspapers are very relevant when it comes to some specific demographics of the audience. Advertising in paper means you are communicating with the audience and will receive their attention as they find the content more trustworthy than other mediums for placing ads. 
  3. Specific Target Audience – Advertising in newspapers can be advantageous as the idea of the target audience is very clear and transparent.
  4. Budget Flexibility – Advertisements in newspapers can be placed in various sizes and formats which means based on your budget (high or low), you can choose the type of advertisement. Placing larger ads on preferred pages are always preferable however, placing smaller ads also are effective in getting responses. Newspapers are the only platform where the customers can spend the least. 
  5. Brand Recognition – If advertisements are placed in the newspaper in a continuous manner, readers will rely more on the newspaper content rather than other marketing platforms.
  • Factors to keep in mind while placing an ad in the newspaper

Online Advertisement in newspaper is one of the most reliable mediums to advertise among many options available for advertising. It is rather the most cost effective method of advertisement when it comes to placing an ad online. There are various factors which you should keep in mind while placing your ad in the newspaper.

  1. Selection of newspaper – Proper selection of newspaper plays a vital role in advertising in paper. There are more than 300 newspapers including national and regional newspapers throughout the country. Based on your requirement and your target audience, you have to make the choice of newspaper selection. Choosing the correct newspaper on the basis of circulation, targeted audience and category helps you to get a better response.
  2. Selection of correct location and packages – Based on your requirement and preference of newspaper, you need to choose the correct location and related package. Once you have decided upon the newspaper you want to go for, selection of the right edition or package is very important.
  3. Selection of proper Ad type – Based on your budget, you can place your online advertisement in newspaper choosing the ad formats. If your budget is very low, you can place a simple run on line ad known as the Classified Text Ad, which is the cheapest form of newspaper advertisement. If your budget is a little higher, you can opt for box ads, known as the Classified Display Ads. Both these ads are published in the classified section of the newspaper. For bigger budgets, Display Ads are all time preferable. These ads are published in the preferred pages of the newspaper other than classifieds. 
  4. Selection of categories and subcategories – Another important aspect in newspaper advertising is proper selection of category and subcategories, based on which you receive responses from the readers. 
  5. Selection of focus days – Selection of right focus day or recommended day for publishing an ad is very important. If an ad is placed in the newspaper and the date selection is not proper, chances of getting responses are very little. 

So, summing up, before placing an online advertisement in the newspaper, it is very essential to plan when, when and how you should place the ad. Proper election of newspapers along with the correct type of ad, category, subcategory and day will result in valuable responses from the viewers. 

  • Type of Newspaper Advertisements 
  1. Text Classified Advertisements – Classified Text ads are the simple form of ads that are placed in the newspaper and are very economical. The ad text is in simple run on line format and consists of a few words and lines. The costing is based on the number of characters used in the ad matter unlike other newspapers that charge on the basis of number of words and number of lines. There are ad enhancers to highlight the ad text for making the ad text more appealing to the readers. These enhancements include Screen, Tick, Bold, Background color. Classified Texts Ads can only be placed in the classified section of the newspaper. Text ads are charged on the basis of the number of lines, words or characters present in the ad text and depends on the selection of newspaper.
  2. Classified Display Advertisements – These advertisements are little higher in prices than the classified text ads. They appear in a box where you can upload any image or logo along with the ad text. You can use any font style or background color. They can be either in black and white or in color. Color ads are costlier than the black and white ads. They are charged on a per square centimeter basis where the width of the ad remains fixed and the height can be modified based on the ad matter. These ads appear only in the classified section of the newspaper. The visibility of these ads are more in comparison to that of a classified text ad.
  3. Display Advertisements – The most expensive form of advertisement is the Display advertisements which are placed in any preferred page of the newspaper other than that of the classified page. The pricing is done on a per square centimeter basis. Both the height and the width can be modified according to the need of the advertiser. They are published in Color as well as in black and white form. 

Advertising in paper online can save your effort and time. You can sit back at home and place newspaper ads in an effective way in more than 275 newspapers across the country. releaseMyAd, being the most reliable platform for online advertisement in newspaper, helps you book your ad in quick simple steps. Just visit our page, select your preferred newspaper, category, location/package, compose your ad matter, select the sub category, select your preferred release date and make the payment. Online advertising in newspapers has never been so simple and easy. So what are you waiting for! Start booking your ad via releaseMyAd. For more details, call or WhatsApp us at 9830629298 or write to us at book@releasemyad.com. We serve 24 x7.

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