Tag: advertising in paper

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Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

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Do Your Newspaper Ads Grab Attention Fast Enough?

Among the factors considered in promoting an Ad, Advertisers nowadays are more concerned about the thing called ‘ATTENTION’. Experts claim that day by day due to an over-exposure to information everywhere around us, our attention span is drastically reducing. 

It is becoming increasingly tough for Organisations to grab the attention of customers and influence them. They have to spend a considerable amount of their resources in finding ways to be noticed and remembered. 

Certain techniques that may be helpful in this respect could be as listed below :

  1. Know the Customers: Before creating an Ad Content it is crucial to have a good knowledge of the Age, Gender, Education, Income, Social Background, interests of the Target Group to create an appropriate and engaging Advertisement Message. 
  2. Keep it simple: For any type of Advertising, the rule is to keep the Ad content simple and easy to understand. The idea of the Inverted Pyramid can be employed to build the Ad layout. 
  3. Be the Solution: Position yourself as a solution to their problems. Show them how efficient you are but do not exaggerate. Describe the benefits that they may receive from you. 
  4. Emotions are Important: To convert and retain your customers, try connecting with them emotionally. Use the elements of surprise and humour in your Ad. If the Customers find your Ad amusing and not boring, then they will definitely remember you. 
  5. Use Images: Pictures can be used to spread a message. Many times, Companies use this option instead of words to convey something. This can be a good idea to catch their attention just like this Coca Cola Ad which asks you to share it.
  6. Headline and CTA: Add a good Headline to your Ad. It is the foremost feature that alone may help the Customer to decide if they would continue to read or shift their focus to something else. 

An engaging Call-to-Action line is again of great value to drive your Customers to action.

Effective Attention to the Advertisement leads to convincing. If you can retain attention, then there are high chances that the information will be shared by the people within their social circles generating favourable responses. releaseMyAd, in the same way, helps its customers to come up with an ideal marketing strategy and Advertising content. 
To make the process of grabbing attention easy, give us a call at 9830629298.

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Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties. 

Newspaper Ad Rates

While planning a Newspaper Advertisement, try to include all these points :

  1. Research: An in-depth analysis of your existing and potential customers will tell you how to proceed. 

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action. 

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project. 

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants. 

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads. 

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

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What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

  1. Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost. 

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher  because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

  1. Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
  2. Enhancements: Applying  enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
  3. Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
  4. Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million. 

  1. Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
  2. Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
  3. Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for  different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.

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10 Surprising Facts About Newspaper Ads

Newspapers have been a part of our lives for many decades. They not only bring us news from over the World but also several Advertisements that are informative and fun to look at. Irrespective of all the innovations and the hypes, Newspaper Advertisements are doing well and are predicted to do better in the future.

Among the many talents possessed by a Newspaper, let us look at the top ten.

  1. Growth: It has got a good chance in the years to come. The Print Media is trying out several ideas to understand the needs and interests of the Advertisers for a more customized approach. It is going into depths of consumer behavior to find ideas for diversifying its business.
  2. Reach: It can reach a wider readership base as compared to the Digital Media especially in the developing areas where people have low connectivity to the internet.
  3. Targeting better: Targeting a specific group or strata of readers can be better done with newspapers. Audiences belonging to the high classes of the society reading premium newspapers can be targeted differently than people reading more affordable papers. Both the groups can be targeted separately with separate tactics.
  4. Trustworthiness: Newspapers are more trustworthy for the people instead of news received from social media due to the circulation of false news everywhere. Plus, a news printed on a sheet of newspaper is created with great precaution which would avoid misleading information for the sake of their own goodwill. 
  5. E-Versions: The electronic versions of newspapers are equally popular among the readers as the social media but with added transparency and credibility. With the introduction of e-papers, newspapers are seeing a rise in their revenue.
  6. Emotional connection: A lot of the customers are emotionally connected to reading newspapers everyday in the morning. It is a kind of ritual in many households. The readers cannot start their day without reading a newspaper in the morning.
  7. Ad types: Customers can post their Ads in different formats in a Newspaper according to their budget constrictions. It can be a simple Run on Line Ad or a more detailed Display Ad that can convey their messages effortlessly.
  8. Cost Effective: Newspaper Advertisements are more cost effective than advertisements on digital platforms. 
  9. Creative: Newspaper Ads can be very creatively composed with attractive images, fonts, logos, Colors. The other platforms are not as engaging as this one.

Look at how the Car has been accommodated on the page. This is the creativity that one can use in newspapers.

10.Flexibility: Advertisements on newspapers are extremely flexible, they can be changed instantly if a particular plan does not work or is not able to generate interest and leads.