advertise in newspaper | Newspaper Advertising Encyclopedia

May 9, 2020May 10, 2020

Newspaper Advertisement Booking: It’s Not as Difficult as You Think

The benefits of newspaper advertising are known to one and all. Credible information is spread to a wide audience through the medium of newspapers, thereby building up the confidence of the readers in the product or service advertised, ensuring greater demand.

Is it as difficult to book advertisements in newspapers as it used to be? Not any more! ReleaseMyAd comes to the rescue of such advertisers who wish to advertise but do not know how to go about it through 3 basic stages :

“Select Newspaper”
“Compose Ad”
“Dates and Payment”

BOOKING A CLASSIFIED ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a classified text advertisement, click on the “Book Classified Text Ad” option.

Alternatively, for booking a classified display advertisement, go for the “Book Classified Display Ad” option.

Continue with your ad format selected as “Classified Text Ad” under the Ad Type. At this stage, select the desired advertising category for your classified text advertisement.

The common categories available are – Matrimonial, Property, Recruitment, Business, Personal, Announcement, Astrology, Change of Name, Obituary, Share Certificate, Remembrance, Lost and Found, etc

Next, select the desired newspaper from the dropdown list available under the “Select Your Newspaper” tab and then select your desired edition.

Alternatively, you can choose your target location by selecting the state and city you wish to advertise in, under the “Target By Specific Location” tab and thereafter the list of newspapers widely circulated in the selected region is enlisted for you to choose from.

Once the selection of the newspaper is made, you will find plenty of ad packages to choose from, along with the chargeable rates on the basis of lines, words or characters in the intended ad matter.

Click on “Book Now” against the desired package and proceed to the screen for composing the ad.

In the “Compose Ad” section, you can define the subcategory for your ad (for better and specific responses against the ad) and then type the ad matter as desired, with the help of specimens of ideal ads under “View Sample Ads”.

As you type, the count of characters used and the estimated cost is displayed for you to decide if you still wish to go for enhancements like – tick, bold, underline, background colour or screen border, ensuring that you do not run out of your budget. The ad preview is also available alongside as you type the matter.

Also, you need to mention your contact number for the releaseMyAd team to contact you in case of any editorial discrepancies found while processing the advertisement.

Next, click on “Select Dates and Make Payment” option and choose the desired release date. You can also opt for multiple dates to ensure repetitive advertising.

It is recommended that the choice of the release date/dates should be made considering the focus day/s of the newspaper selected.

Click on “Click to Preview Your Booking Details”. You will be prompted to register yourself as a new user using basic contact information details or login using your already registered credentials.

Once logged in, the entire booking summary shall be displayed showing the details of the booked advertisement along with the total cost to be paid (including GST).

Finally, make the payment for the booking using any of the online or offline modes available on the website. Upon successful payment, you receive a confirmation of payment received along with the invoice containing complete details of your ad booking.
Your classified advertisement is hence scheduled for release on the specified dates and you can always approach the customer care team on customercare@releasemyad.com for any concerns.

BOOKING A DISPLAY ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a display advertisement, click on the “Book Display Ad” option.
Choose the desired newspaper or supplement for your display advertisement.

The common supplements available for advertising with display ads are – Appointment, Retail, Education, Property, Court Notice, Obituary, Tenders, Public Notice, Financial, etc

Against every section of main newspapers or categories available for supplements, you get an option to choose the publication you wish to advertise in. Select the publication and click on “View Details” to proceed.
Make choices regarding the package and edition to go for and click on “Book Now”
Specify the desired ad size and position of the advertisement in the newspaper and upload the ad content either using the pre-uploaded ad templates or your own creative in PDF/JPEG/EPS/PNG format.

The details for the campaign – the preferred release date as well as the basic contact information of the advertiser – must also be provided at this stage. The release date must be selected keeping in mind the focus day for the chosen newspaper.

Proceed to make the payment using the online or offline modes available. It is preferable to clear the payment 1-2 days before the ad is expected to release. Once payment is cleared, confirmation, as well as an invoice for the booking, is received instantly.

See, how easy it is to book an advertisement in a newspaper? Through releaseMyAd it shouldn’t take more than 10 minutes of your time to book a newspaper advertisement.

May 8, 2020May 8, 2020

Common Mistakes while booking Newspaper Ads

Advertising in a newspaper is easy. But sometimes you might need some assistance. With 3 different types of ad formats and a wide range of categories to choose from, one might get a little overwhelmed about what to do and what not to do.

Here are a few common mistakes one could make while booking a newspaper advertisement.

TAGLINES

While giving an advertisement one might do a lot of thinking as to what tagline would attract its readers. We understand it’s important to have a catchy phrase or an appealing tagline.

But putting too complicated tagline might do your advertisement more harm than good. The audience has to understand what you want to convey. Keeping it simple is the way to go!

USING TOO MUCH CONTENT IN AD MATTER

When you create an ad matter make sure to have the right information. The what, why and where should be properly mentioned. What are you advertising for, why the reader might need it and lastly where they have to go after they see your ad (call of action). Other than this don’t add excess content in your ad just to fill up space or make it look more fuller. A lengthy ad won’t make it more appealing to the audience anyway.

You can refer to the sample ad section while composing your ad on releaseMyAd ‘s website to make this an easy task.

CONTACT DETAILS

Now the most common mistake of all not mentioning your contact details in the ad matter. Suppose you have given an ad to sell your property in Times of India Mumbai. You have mentioned the size of the property, price and even the location. The advertisement gets printed and a reader comes across your ad and luckily was in the search to buy a property in the same location as mentioned in your ad. So this reader is your potential buyer but as you have forgotten to mention any contact details in your ad he is unable to contact you to make a deal and eventually moves on to some other property ad with a contact detail mentioned. Hence, you lost a valuable customer just from a silly mistake.

A contact detail is very important for almost all advertisements except a few given only for a formality like a name change, etc. other than this contact detail is a must in an ad matter. “A newspaper advertisement without contact detail might as well be an article”.

Contact detail can be a phone number, email id or even an address. You can also mention all three of them in your advertisement.

SIMPLICITY IS THE KEY

Keeping your ad matter crisp and to the point is the key to attract your audience’s attention. You must remember you have less than a minute time to be in the vision of the reader’s eye. That’s the time a newspaper reader takes to flip to the next page.

Keep it simple, keep it precise.

DOCUMENTS

Now, most newspaper advertisements can be published without much need of a document but for a few ad types like a name change or an obituary ad, specific documents are needed to be provided to publish such advertisement.

These required documents are mentioned on our website while you compose your advertisement. Even still a few customers forget or overlook such pieces of information while booking the ad. This only delays the processing of your ad to get published. So knowing the documents needed to publish your ad and keeping them ready to be uploaded before booking the advertisement makes the ad booking process easy and proficient.

LESS Is MORE BUT NOT In THIS CASE

You might have heard the term less is more. It might be true about fashion but not so much about a newspaper advertisement. You cannot do a test run of newspaper advertising you have to firm and determined that you want to advertise in the newspaper. Except of course some formality ads, newspaper advertisement has to be done on a regular basis. The more consistently you advertise the better response you will get for your ads.

This might sound expensive but with more than 2000 discounted packages provided by releaseMyAd, this becomes a rather fruitful experience. Not only does it allow you to advertise for a long duration at an affordable discount rate but also a one-time payment is all you need to book your advertisement.

So now that you know most of the common mistakes done while booking a newspaper ad why not head to https://www.releasemyad.com/newspaper-advertisement to book your first mistake-free newspaper ad! And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

May 8, 2020May 8, 2020

8 Newspaper Advertising Ideas for Local Businesses

Do you own a small business and are you looking to advertise about it in the newspaper? If you have opted for any other medium of Advertising you should definitely try Newspaper Advertising. For small businesses, positive returns are often present with local newspaper advertising because the papers publish community news and events. Therefore your ad finds its way towards your target audience radar. With smaller local publications, cost structure would be less thus providing you with increasing returns to your investment.

Here is how you can advertise your small local business in the best way!

Target the newspaper with highest circulation in that locality. There is a major difference with local and national newspapers based on coverage and costs. For a local business it is best to target a local newspaper and reach the target consumers directly.
Choose the ad type based on your budget. You do not want to spend unnecessarily also you do not want to be too thrifty. Classified display ads could be your go to in some cases as those ads are economical and directly reach the target audience. While if you have a good budget you can directly target display ads.
Headlines should be catchy and bold to attract consumers towards your ad. It should state in short what is the purpose and objective of advertisement.
Make sure you get your ad designed in line with the business product that is being offered to the consumers. Do not be vague about the product. Keep it simple and precise.
It is highly recommended to put up the ad on a focus date and for multiple insertion otherwise you might not get the desired response and all this would be a waste of resources.
Use the logo of business or design of product or service which is being offered.
Just for the sake of advertising do not make any false claims!
Make sure your ad has a lasting experience, share direct contact or address or both.

releaseMyAd can help you advertise your local business in the most cost effective yet creative way. Your ads are designed by professional designers in the way you want without any surplus. Our experts are there to guide you at every step. Call to ask everything and anything at 9830629298.

May 6, 2020May 6, 2020

What Matters Most With Newspaper Advertising?

Advertising is a broader concept that does not have any single role to play. It has a great influence on the consumers for whom the ad has been made. Advertisements proved to be a very effective way of communication. It could be possible because of the audience’s trust.

Similarly, newspapers could prove it’s position because of the readers’ trust. Newspapers with it’s authentic and quality content continued to serve it’s readers and at the same time, the readers kept trusting on it. Maybe that is why the reliability factor of newspaper advertisements is what matters the most.

Newspaper ads are easy to trust because publishing houses make sure nothing fake goes on the paper. There are different types of advertisements that appear in a newspaper, which vary from classifieds to displays. Classifieds again has several subdivisions dealing with different kinds of requirements. Some categories require a legal document to be provided to the publication house in order to prove it’s authenticity and some do not, but the newspaper publication houses do cross-check enough so that any advertisement makes no harm to any of it’s readers.

Newspaper’s existence had been under the question mark for several times, majorly after the rapid development of TV and the Internet. But still, Newspapers managed to run the race maintaining a quite impressive record. Till today, many corporates, professionals, and individuals are still there for putting up newspaper advertisements. It’s not just the advertisers who prove their trustworthiness to the publication house, for putting up their ad. But it is also the publication house who assures how many readers it reaches to, with circulation and readership figures.

If you are also thinking about advertising in newspapers but are not being able to decide, then here are 5-reasons why you should go for newspapers before choosing any other medium.

Newspaper advertisements have assured reach.
Newspaper ads are the most trusted ads than advertisements of any other medium.
It gives you plenty of options at varying prices. You just need to be smarter and wiser to take the correct ad decisions.
Newspaper advertisements help you to reach your very specific target group.
The newspaper ad booking procedure has just got simpler with the advent of releaseMyAd.

“releaseMyAd” sounded new? okay. Let me explain to you about it.

releaseMyAd is an online ad booking portal which is authorized by almost all the reputed newspapers in India. So you can now book your ad anytime from anywhere that too with enjoying complete assistance just by calling at 9830629298. Or you can chat with us by clicking on the Live Chat option after visiting the website.
I hope this article could clear out your confusion. Now if you want to book your ad visit https://www.releasemyad.com/newspaper-advertisement. Book your ad effectively and attain your brand image in the market while gaining the trust of the readers more effectively, because that is what always mattered.

May 6, 2020May 6, 2020

How to design a newspaper ad?

Designing is very important for marketing. It is similarly a very important part of the Advertising process. Experts say that spending money, time, and effort for designing never gets wasted. It always gets you expected feedback if done properly. As the days passing by designing is becoming a more integral part of the communication process.

Following the new trends of newspaper advertisement, whether it is a print ad or it is an audiovisual ad, content is playing a major role. It is getting used as a weapon to attract more viewers and turn their minds. Also, effective planning and designing of Ad content proved to be a successful instrument for increasing the number of potential consumers and their brand loyalty. Thus, the content has become that one major factor using which every company is fighting to get distinguished and stand outside the box.

Nowadays, advertising is not just filling up facts in the ad spaces. It is more of the content with which your readers will be able to connect. For eg: I hope most of us have seen the print ad of Fevicol which was showing the Jai-Veeru Jodi of famous Indian Movie “Sholay”. To Indians, this Jodi is everlasting and unbreakable and that is exactly the concept that Fevicol used to promote its product as the strongest adhesive in the market.

Maybe this is why after the existence of so many other dairy companies, Amul is the Best known in India. It never fails to come up with new ad illustrations in case any happening in the society, be it Narendra Modi getting elected as the president or be it Sachin Tendulkar scoring a century.

Designing is just not creating a graphic using colors, texts, and logos. Even in the case of Classified advertisements as well it is really important to design your texts properly. Your text arrangement should be short, crisp, and apt. to pass a clear message to the readers. Texts will obviously vary from category to category but the arrangement must be effective based on that. Inclusion of proper details as in mobile number, Qualification, e.t.c. can make the advertisement effective. If the ad is booked through releaseMyAd you can get complete assistance for forming an effective text ad.