Tag: ad in newspaper

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The numerous benefits of newspaper advertising in getting you a wider reach!

Newspapers are an integral part of our day to day life. It is hard to imagine our world without newspapers. It may come as a surprise to many, but newspaper advertising is one of the most popular choices for advertisers today. 

Even as the world is becoming increasingly digitalised, with essentially all of the world’s information available to us at our fingertips, on our mobile phones and tablets, one might wonder if newspapers still serve any practical purpose. 

The short answer is: yes. No matter which way the digital revolution goes, the fact is that newspapers are a powerful form of media that deliver all the latest news and a host of other information in a concise, comprehensive and structured format. 

Newspapers contain information that has been thoroughly crosschecked and verified. Unlike with a lot of information that is published online, which could be fake, misleading or simply not verified, stories and articles in newspapers have to go through a stringent fact-checking process before being sent for printing and distribution. 

Ads in Newspaper

Newspapers have a social duty to fulfil. Unlike much of the information on the internet which may be posted for personal, commercial or propaganda reasons, the posters of which have no moral or ethical duty towards their readers, articles in newspapers serve to make people aware of all the latest stories from the region, the country and the rest of the world. 

People choose to book newspaper ad so that they are able to get their message across to a much larger audience. Given that India is a country where the printed word is given a high level of importance, people have a great amount of faith in newspapers. Newspapers are a staple during breakfast time as well as tea time, and they even serve as conversation starters not only among family members but even with visitors and guests. 

Advertising in newspapers helps to generate relatively quick responses, as people naturally want to keep themselves updated. Newspaper advertising is very helpful when it comes to localised targeting, as well as to give people a feeling that an advertisement is authentic and legitimate, as the advertiser must spend money in order to get an ad published in a newspaper. 

These are just some of the numerous benefits of placing advertisements in newspapers. Even though digital may be the way forward, the general public still holds the printed newspaper very dear. It has also been seen that newspaper advertisements have a higher convincing power than radio or television advertisements. 

releaseMyAd is here to simplify newspaper advertising for you. Being the largest self-service online ad booking platform in India, releaseMyAd is here to offer you its rich expertise and its more than a decade of experience in the field of advertising so that you can seamlessly book your newspaper classified ads. Additionally, releaseMyAd guarantees you the lowest ad rates for all your advertising needs.

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Expand Your Reach: Newspaper Classified Ads for Greater Exposure

We live in a world where ads are everywhere. Every day, we are bombarded by dozens of advertisements of a variety of products and services – from billboards, hoardings, television, radio and even our mobile phones. However, do all of them manage to grab our attention? Certainly not. 

Even as technology has advanced in leaps and bounds in recent years, one would have expected printed advertisements in newspapers to have lost their importance, but that is indeed not so. 

In a country like India, where newspapers are regarded as authentic and reliable sources of all the latest news as well as a host of information on a range of topics, there is plenty of promise for newspaper advertisements. 

Let’s take a closer look. 

Newspapers do not simply deliver the news to the people. They contain important updates and other information that is relevant to the general public. They provide a platform for opinion pieces as well as editorial content, as well as a platform for people to get their messages across to their respective audiences in the form of classified advertisements. 

Even though there is an abundance of information available on the internet, which is all easily accessible in just a few clicks or screen taps, such information is not available in a structured manner, and a large portion of it has not been verified for accuracy. In the case of newspapers, however, articles and other information are presented in a structured and organised way. Moreover, each and every article must be thoroughly verified and fact-checked before being sent for printing. 

Studies have shown that newspaper advertisements have a higher convincing power than radio or television advertisements, and there is a much higher likelihood that someone who reads an advertisement will make a purchase. Printed advertisements in newspapers, therefore, have the ability to do more to uplift a brand’s image.

In other words, by booking newspaper classified ads, you will be able to gain a greater exposure for your brand. releaseMyAd is here to help you book your ads in the newspapers of your choice. Being the largest self-service online ad booking platform in India, releaseMyAd is proud to offer you an ad booking experience like no other. Book your newspaper classified advertisements through releaseMyAd and avail of the lowest ad rates anywhere!

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Newspaper ads are the backbone of print advertising!

Newspapers have an extremely important role to play in modern society. They help to make people aware of all the latest ongoing stories and current events from not just their own city or town, but their country as well as across the world. 

However, over the last two decades, there has been a significant shift in the way people stay updated with the latest news. Nowadays, we live in a world where pretty much everyone is occupied on their mobile phone or tablet, consuming content in various forms. So much so that it is not unusual to find people almost constantly glued to their mobile phone or tablet screens. It may not seem that obvious at first, but these devices offer access to all the world’s information in essentially just a few key swipes. 

This digital revolution is not recent, but its effects have become more and more noticeable in our current times. The importance – rather, indispensability – of technology in everyday life is something that cannot be denied, as these devices offer features and conveniences like nothing else. 

Ads in Newspaper

Of course, this ‘digital disruption’ has led many to question the relevance of print media in a world that is becoming increasingly digital and hyperconnected. In turn, the relevance of newspapers in today’s world has also been questioned. But there is a lot more to it. 

A cursory glance through any news publication will reveal the sheer variety that newspaper ads come in, as well as the space they occupy in a typical newspaper. This is a clear indicator that newspapers are indeed a highly favoured channel for advertisers in today’s world. 

In a country like India, where printed publications are held in extremely high regard. Newspapers are regarded as authentic and reliable sources of information on a wide range of topics, and they are considered to be authoritative in terms of the information provided.

There are still a large number of people, most notably across rural areas, who are not familiar with the use of modern day technology, or they do not own a smartphone. For these people, the printed newspaper is their only way to keep themselves updated with all the latest news.

There is also the sentimental aspect to newspapers. Nothing can beat the enjoyment of holding a newspaper in one’s hands and reading it, even if digital devices offer a great deal of convenience. 

For these reasons, one can safely say that newspapers are not going out of style anytime soon, and releaseMyAd is here to help you book your ads in the newspaper of your choice. releaseMyAd is India’s largest online newspaper advertisement booking platform with more than a decade of experience in the advertising industry and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

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What makes newspaper advertisements relevant in today’s world?

We live in a world where practically everyone is occupied on their personal electronic devices, be it a mobile phone or a tablet. This is a trend that has slowly but steadily taken over the world, most noticeably over the last two decades. 

One indisputable fact about these developments is that the patterns of content consumption by people have changed dramatically. In today’s world, it is not difficult in the slightest to see people glued to their mobile phone or tablet screens. This is because they have access to all the world’s information at their fingertips. 

The technology of our times has made it possible for people to stay connected 24 hours of the day, 7 days of the week. People consume content in various forms on their mobile phones and tablets, and needless to say, their personal electronic devices serve as a means to keep themselves updated with all the latest news from their city or town, their country and the rest of the world. 

Online Newspaper Ad

As a result, many have questioned the relevance of newspapers in this day and age, and in turn, the relevance of the newspaper advertisement as well. Even as digital media is the way of the future, print media is nowhere even remotely close to obsolete yet. Let’s take a closer look at why newspaper advertisements will still remain an effective channel to communicate brand messages. 

For starters, in virtually every household in India, the newspaper is a daily staple. Newspapers occupy an important place in the social and cultural lives of the Indian people. This is because newspapers are regarded as authentic and reliable sources of information on a wide range of topics.

Scientific research has shown that on average people spend roughly 2.5 times longer viewing a newspaper ad than they spend viewing a digital ad. This only goes to show that readers are more engaged with printed ads than online ads. In other words, newspaper ads can be said to have a higher convincing power than a digital ad. 

Apart from this, India is a country with a large population, out of which a significant number of people are not proficient with the use of smartphones and tablets. For them, reading the newspaper is the only choice for staying updated with all the latest news and current events. 

Booking a newspaper classified ad is a highly effective way to get your message across to your target audience. releaseMyAd is here to help you book your ads in the newspapers of your choice seamlessly and within minutes. releaseMyAd, thanks to its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, is proud to guarantee you the lowest rates for all your advertising needs. 

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Guide to Online Advertisement in Newspapers!

Newspaper Advertisements play a very vital and a key role in the market economy. Whether it be persuading customers to know about any particular product or to increase their usage, advertising techniques help greatly in increasing sales. It also helps in maintaining good relationships with the customers. Newspapers have also been the best tool or you can say a medium to communicate with people. Since ages, newspapers have been reaching in every household so when any advertisement is published in the newspaper, the general public gets more influenced. In short, newspapers are still the most beneficial investment in the world of advertising.

  • Reasons to advertise online in the newspapers:
  1. Availability – Newspapers are published almost daily which means that opportunities to place newspapers ads are more. This might result in expecting a quick response.
  2. Building Trust– Advertisements in newspapers are very relevant when it comes to some specific demographics of the audience. Advertising in paper means you are communicating with the audience and will receive their attention as they find the content more trustworthy than other mediums for placing ads. 
  3. Specific Target Audience – Advertising in newspapers can be advantageous as the idea of the target audience is very clear and transparent.
  4. Budget Flexibility – Advertisements in newspapers can be placed in various sizes and formats which means based on your budget (high or low), you can choose the type of advertisement. Placing larger ads on preferred pages are always preferable however, placing smaller ads also are effective in getting responses. Newspapers are the only platform where the customers can spend the least. 
  5. Brand Recognition – If advertisements are placed in the newspaper in a continuous manner, readers will rely more on the newspaper content rather than other marketing platforms.
  • Factors to keep in mind while placing an ad in the newspaper

Online Advertisement in newspaper is one of the most reliable mediums to advertise among many options available for advertising. It is rather the most cost effective method of advertisement when it comes to placing an ad online. There are various factors which you should keep in mind while placing your ad in the newspaper.

  1. Selection of newspaper – Proper selection of newspaper plays a vital role in advertising in paper. There are more than 300 newspapers including national and regional newspapers throughout the country. Based on your requirement and your target audience, you have to make the choice of newspaper selection. Choosing the correct newspaper on the basis of circulation, targeted audience and category helps you to get a better response.
  2. Selection of correct location and packages – Based on your requirement and preference of newspaper, you need to choose the correct location and related package. Once you have decided upon the newspaper you want to go for, selection of the right edition or package is very important.
  3. Selection of proper Ad type – Based on your budget, you can place your online advertisement in newspaper choosing the ad formats. If your budget is very low, you can place a simple run on line ad known as the Classified Text Ad, which is the cheapest form of newspaper advertisement. If your budget is a little higher, you can opt for box ads, known as the Classified Display Ads. Both these ads are published in the classified section of the newspaper. For bigger budgets, Display Ads are all time preferable. These ads are published in the preferred pages of the newspaper other than classifieds. 
  4. Selection of categories and subcategories – Another important aspect in newspaper advertising is proper selection of category and subcategories, based on which you receive responses from the readers. 
  5. Selection of focus days – Selection of right focus day or recommended day for publishing an ad is very important. If an ad is placed in the newspaper and the date selection is not proper, chances of getting responses are very little. 

So, summing up, before placing an online advertisement in the newspaper, it is very essential to plan when, when and how you should place the ad. Proper election of newspapers along with the correct type of ad, category, subcategory and day will result in valuable responses from the viewers. 

  • Type of Newspaper Advertisements 
  1. Text Classified Advertisements – Classified Text ads are the simple form of ads that are placed in the newspaper and are very economical. The ad text is in simple run on line format and consists of a few words and lines. The costing is based on the number of characters used in the ad matter unlike other newspapers that charge on the basis of number of words and number of lines. There are ad enhancers to highlight the ad text for making the ad text more appealing to the readers. These enhancements include Screen, Tick, Bold, Background color. Classified Texts Ads can only be placed in the classified section of the newspaper. Text ads are charged on the basis of the number of lines, words or characters present in the ad text and depends on the selection of newspaper.
  2. Classified Display Advertisements – These advertisements are little higher in prices than the classified text ads. They appear in a box where you can upload any image or logo along with the ad text. You can use any font style or background color. They can be either in black and white or in color. Color ads are costlier than the black and white ads. They are charged on a per square centimeter basis where the width of the ad remains fixed and the height can be modified based on the ad matter. These ads appear only in the classified section of the newspaper. The visibility of these ads are more in comparison to that of a classified text ad.
  3. Display Advertisements – The most expensive form of advertisement is the Display advertisements which are placed in any preferred page of the newspaper other than that of the classified page. The pricing is done on a per square centimeter basis. Both the height and the width can be modified according to the need of the advertiser. They are published in Color as well as in black and white form. 

Advertising in paper online can save your effort and time. You can sit back at home and place newspaper ads in an effective way in more than 275 newspapers across the country. releaseMyAd, being the most reliable platform for online advertisement in newspaper, helps you book your ad in quick simple steps. Just visit our page, select your preferred newspaper, category, location/package, compose your ad matter, select the sub category, select your preferred release date and make the payment. Online advertising in newspapers has never been so simple and easy. So what are you waiting for! Start booking your ad via releaseMyAd. For more details, call or WhatsApp us at 9830629298 or write to us at book@releasemyad.com. We serve 24 x7.