Newspapers have an extremely important role to play in modern society. They help to make people aware of all the latest ongoing stories and current events from not just their own city or town, but their country as well as across the world.
However, over the last two decades, there has been a significant shift in the way people stay updated with the latest news. Nowadays, we live in a world where pretty much everyone is occupied on their mobile phone or tablet, consuming content in various forms. So much so that it is not unusual to find people almost constantly glued to their mobile phone or tablet screens. It may not seem that obvious at first, but these devices offer access to all the world’s information in essentially just a few key swipes.
This digital revolution is not recent, but its effects have become more and more noticeable in our current times. The importance – rather, indispensability – of technology in everyday life is something that cannot be denied, as these devices offer features and conveniences like nothing else.
Of course, this ‘digital disruption’ has led many to question the relevance of print media in a world that is becoming increasingly digital and hyperconnected. In turn, the relevance of newspapers in today’s world has also been questioned. But there is a lot more to it.
A cursory glance through any news publication will reveal the sheer variety that newspaper ads come in, as well as the space they occupy in a typical newspaper. This is a clear indicator that newspapers are indeed a highly favoured channel for advertisers in today’s world.
In a country like India, where printed publications are held in extremely high regard. Newspapers are regarded as authentic and reliable sources of information on a wide range of topics, and they are considered to be authoritative in terms of the information provided.
There are still a large number of people, most notably across rural areas, who are not familiar with the use of modern day technology, or they do not own a smartphone. For these people, the printed newspaper is their only way to keep themselves updated with all the latest news.
There is also the sentimental aspect to newspapers. Nothing can beat the enjoyment of holding a newspaper in one’s hands and reading it, even if digital devices offer a great deal of convenience.
For these reasons, one can safely say that newspapers are not going out of style anytime soon, and releaseMyAd is here to help you book your ads in the newspaper of your choice. releaseMyAd is India’s largest online newspaper advertisement booking platform with more than a decade of experience in the advertising industry and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.